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The Third Wave of the Web: Personalization of Streams


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With more information flowing our way than ever before from an increasing number of connections and sources, intelligent ranking is setting up to be the next big trend on the Web.

my6sense introduces the next evolution in search, and how true personalization can leverage and leapfrog

Published in: Education, Technology

The Third Wave of the Web: Personalization of Streams

  1. 1. The Third Wave of the Web Kynetx Impact 2011
  2. 2. First: This Will NOT Be a Product Pitch © 2008 BlueArc Corp. Proprietary and Confidential
  3. 3. Today, We Talk About the Near Future © 2011 Louis Gray | Artificial Intelligence Machine Learning Real-Time Streams Human Ranking Engine What Does It Mean?
  4. 4. Recently Asked On Quora… <ul><li>What will be the next big trend on the Internet after “search” of Google and “social” of Facebook? </li></ul>© 2011 Louis Gray | <ul><li>Answers </li></ul><ul><li>Mobile </li></ul><ul><li>Influence </li></ul><ul><li>Personalization </li></ul><ul><li>Offline to Online </li></ul><ul><li>Social Discovery </li></ul><ul><li>People via Interest Graph </li></ul>
  5. 5. A World In Transition More Data Impacting Us All And the rate is increasing… 5,000 10,000 100,000 1,000
  6. 6. … Or is This You? The Future Human © 2011 Louis Gray |
  7. 7. A Flood of Information <ul><li>More Sources than Ever </li></ul><ul><li>More Real-Time Updates </li></ul><ul><li>More Information </li></ul><ul><li>More Connections </li></ul><ul><li>More Mobility </li></ul><ul><li>More Rich Media </li></ul><ul><li>More Distractions… </li></ul>
  8. 8. What’s Needed <ul><li>Prioritization </li></ul><ul><li>Elimination of Noise </li></ul><ul><li>Individualization </li></ul><ul><li>Implicit Learning Model </li></ul><ul><li>Mobile Capability </li></ul><ul><li>Context </li></ul><ul><li>Serendipity </li></ul>
  9. 9. Introducing the Third Wave of the Web © 2011 Louis Gray |
  10. 10. Winners Of Web History are Focused © 2011 Louis Gray |
  11. 11. The Web’s Leaders Vying for Position “ The idea is to push information to people. It’s location in context… There’s search, mobile, local and social.” Marissa Mayer, Google “ With 100 million tweets flowing through the system on a daily basis, there's something for everyone, but the real challenge is finding the most valuable stuff for you.” Ev Williams, Twitter “ With a normal website, your technology is focused on caching. But Facebook is completely personalized. Every time you visit, you get a unique personal experience.” Bret Taylor, Facebook &quot;The next step of search is doing this automatically. This notion of autonomous search - to tell me things I didn't know but am probably interested in, is the next great stage - in my view - of search. ” Eric Schmidt, Google
  12. 12. Benefits of Focusing on the Individual <ul><li>Increased Use and Loyalty </li></ul><ul><li>Repeat Visits </li></ul><ul><li>More Time on Site </li></ul><ul><li>Higher Customer Satisfaction </li></ul><ul><li>Tailored Advertising for Higher Click % </li></ul><ul><li>Tailored Advertising for Higher CPMs </li></ul>© 2011 Louis Gray |
  13. 13. Personalization Leaders Differentiate © 2011 Louis Gray | TiVo, Netflix and Amazon are known as the best and separate from competition in part due to intelligent personalization, usually through collaborative filtering.
  14. 14. Approaches to Personalization njj Collaborative/Social Individual Behavior Adapts due to community feedback to surface “interesting” items, often guided due to popularity, trending topics or demographic data. Driven by individual and community feedback through voting , stars, ratings, “thumbs up and down”, and keyword preferences. Adapts to your selected interests and responds to direct inputs to the system through voting , and chosen criteria. Content is filtered. Adapts to the individual based on natural activity through the system. With more use, system’s predictive behavior improves.
  15. 15. Personalization: Now the Hard Work © 2011 Louis Gray | Beyond “easy” tasks like music, movies and other rich media, to more complex ranking, including e-mail, status updates and news.
  16. 16. The Human Ranking Function Infinite Associations
  17. 17. The Evolution of Search <ul><li>Single-Time Explicit Search </li></ul><ul><li>One specific search at one moment in time, with the right answer being the same for everyone. </li></ul>© 2011 Louis Gray |
  18. 18. The Evolution of Search <ul><li>Persistent Explicit Search </li></ul><ul><li>A specific search by keyword or phrase that is ongoing in perpetuity. The user is continuously notified of positive results. </li></ul>© 2011 Louis Gray |
  19. 19. The Evolution of Search <ul><li>Persistent Implicit Search </li></ul><ul><li>An ongoing search created due to the user’s implicit activity </li></ul><ul><li>An app can send alerts or updates or rerank content without the user taking a direct action. </li></ul><ul><li>Triggers can be content, location, or any other factor. </li></ul>© 2011 Louis Gray |
  20. 20. Factors for Personalizing the Streams © 2011 Louis Gray |
  21. 21. My Personalized Real-Time Stream © 2011 Louis Gray |
  22. 22. Community Serendipity Content Context
  23. 23. Friends Don’t Let Friends Surf With Collaborative Filtering Alone <ul><li>If your wife likes Mamma Mia, do you like Broadway plays? </li></ul><ul><li>Your high school friends like The Shining. Do you like horror films? </li></ul><ul><li>Your sister likes Justin Bieber… so… </li></ul>© 2011 Louis Gray |
  24. 24. True Personalization: Happy Devs, Users <ul><li>The third wave of the Web is about capturing the onslaught of data and reining it in for everyone to have a unique experience, no matter the service or how they consume it. </li></ul><ul><li>Personal relevance and ranking. Like humans do. </li></ul><ul><li> </li></ul>
  25. 25. Background Links: More Information <ul><li>Quora: What will be the next big trend on the Internet after &quot;search&quot; of Google and &quot;social&quot; of Facebook? </li></ul><ul><li>The Third Wave of the Web Will Be Uniquely Personal </li></ul><ul><li> | </li></ul>© 2011 Louis Gray |
  26. 26. // @louisgray // 408 646-2759 // @my6sense