Personal Information
Organization / Workplace
Kingston upon Thames, United Kingdom United Kingdom
Occupation
Founder, Management Consultant, Non-Executive Director
Industry
Technology / Software / Internet
About
Louis is a charismatic business leader with extensive experience leading marketing departments, demand generation and sales teams at technology leaders including Acxiom, SAP, SAS, HPE and Basware, with his industry experience covering software/SaaS across FinTech, MarTech, Analytics/AI and RPA.
Louis is passionate about creating seismic shifts in business performance through the re-imagining, modernisation and transformation of business processes, particularly across sales and marketing functions. Louis is a regular speaker at industry events and guest lecturer at the London School of Economics and Political Science, and has been a judge in the B2B Marketing Awards since 2016.
Tags
acxiom
marketing
segmentation
single customer view
multi-channel marketing
aida
crm
sas institute
customer experience
business strategy
business planning
cdi
cmo
retail
lse
data
data analytics
data visualisation
predictive analytics
analytics
big data
marketing analysis
marketing optimisation
multi-channel
customer lifetime value
customer journey
business process re-engineering
customer insight
data mining
consumer attitudes
data analysis
social media
scv
digital marketing
data integration
customer lifecycle management
integrated marketing
acquisition
sas
merchandising
the internet of things
big data analytics
content marketing
contextual marketing
inbound marketing
sap
customer relationship management
cem
roi
tactics
strategy
management
campaign
digital
planning business
targeting
cross-sell
up-sell
marketing strategy
media optimisation
fsa
compliance
financial services compensation scheme
financial services
fsf
financial services authority
financial services forum
fscs
customer lifecycle
telecommunications
marketing efficiency
marketing effectiveness
telcos
clv
cmo marketing
management process
master data management
customer control
marketing enablement
marketing intelligence
consumer choice
mdm
cio
infobase
knowledge management
consumer behaviours
information management
marketing management
social crm
recession
credit crunch
consumer behaviour
economic climate
behavioural targeting
consumer
personicx
business intelligence
data management
email
education
online marketing
london school of economics
scrm
marketing technology
retention
growth
multi-variate segmentation
data insight
lifetime value
strategy development
See more
Presentations
(7)Documents
(7)Likes
(11)Companies are designed to keep customers out
Helge Tennø
•
9 years ago
JWT: The Future 100 (December 2014)
J. Walter Thompson Intelligence
•
9 years ago
New White Paper by Jim Sterne and Anametrix - From Data Scientist to Data Artist
Anametrix
•
10 years ago
A Capability Model for Driving Customer Engagement in a Connected World
Acxiom Corporation
•
13 years ago
What is strategy?
Dr. Marc Sniukas
•
14 years ago
Body Shop Case study
rohinikamath
•
14 years ago
Connect everything else
Helge Tennø
•
13 years ago
ADMA July 2010 - Tim Suther - Hope Is Not A Strategy
Acxiom Corporation
•
13 years ago
When the Marketing Becomes the Product 2
Helge Tennø
•
14 years ago
Rethinking Marketing
Richard Meyer
•
14 years ago
Media Mix Optimization - The Starting Point for Customer-Centric Communications
Acxiom Corporation
•
14 years ago
Personal Information
Organization / Workplace
Kingston upon Thames, United Kingdom United Kingdom
Occupation
Founder, Management Consultant, Non-Executive Director
Industry
Technology / Software / Internet
About
Louis is a charismatic business leader with extensive experience leading marketing departments, demand generation and sales teams at technology leaders including Acxiom, SAP, SAS, HPE and Basware, with his industry experience covering software/SaaS across FinTech, MarTech, Analytics/AI and RPA.
Louis is passionate about creating seismic shifts in business performance through the re-imagining, modernisation and transformation of business processes, particularly across sales and marketing functions. Louis is a regular speaker at industry events and guest lecturer at the London School of Economics and Political Science, and has been a judge in the B2B Marketing Awards since 2016.
Tags
acxiom
marketing
segmentation
single customer view
multi-channel marketing
aida
crm
sas institute
customer experience
business strategy
business planning
cdi
cmo
retail
lse
data
data analytics
data visualisation
predictive analytics
analytics
big data
marketing analysis
marketing optimisation
multi-channel
customer lifetime value
customer journey
business process re-engineering
customer insight
data mining
consumer attitudes
data analysis
social media
scv
digital marketing
data integration
customer lifecycle management
integrated marketing
acquisition
sas
merchandising
the internet of things
big data analytics
content marketing
contextual marketing
inbound marketing
sap
customer relationship management
cem
roi
tactics
strategy
management
campaign
digital
planning business
targeting
cross-sell
up-sell
marketing strategy
media optimisation
fsa
compliance
financial services compensation scheme
financial services
fsf
financial services authority
financial services forum
fscs
customer lifecycle
telecommunications
marketing efficiency
marketing effectiveness
telcos
clv
cmo marketing
management process
master data management
customer control
marketing enablement
marketing intelligence
consumer choice
mdm
cio
infobase
knowledge management
consumer behaviours
information management
marketing management
social crm
recession
credit crunch
consumer behaviour
economic climate
behavioural targeting
consumer
personicx
business intelligence
data management
email
education
online marketing
london school of economics
scrm
marketing technology
retention
growth
multi-variate segmentation
data insight
lifetime value
strategy development
See more