Acxiom Overview

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A general overview of Acxiom Corporation

Acxiom does four things:

1. We manage client data assets
2. We create data insights to drive our clients' revenues and realise their business objectives
3. We operationalise clients' data through effective marketing campaign execution
4. We advise organisations on how to use their data effectively and efficiently to maximise their revenues and profits and control thier costs

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  • Exemplary solutions for Data Quality assurance and security Including details of any accreditations achieved
  • Acxiom Overview

    1. 1. Acxiom overview<br />1<br />
    2. 2. <ul><li>Founded in 1969
    3. 3. Public in 1983: Nasdaq (ACXM)
    4. 4. 6,300+ associates and 5,700+ clients worldwide
    5. 5. Global coverage: NA, EMEA, APAC
    6. 6. Annual turnover: $1.3 billion
    7. 7. Over 70% of total revenue is from clients under long-term contracts</li></ul>2<br />
    8. 8. Our Services & Capabilities<br /> Consulting<br />
    9. 9. Our Services & Capabilities<br />
    10. 10. Trusted partner to world’s leading brands<br /><ul><li>Serving 12-15 Million recommendations daily across all three screens globally
    11. 11. Host 400 of the 500 largest marketing databases in the world
    12. 12. 100 Billion customer records processed and 10 billion data records updated monthly
    13. 13. 5 Million URLs managed for search clients
    14. 14. Ranked 1 on AdAge’s list of US Top Agencies (April 2010)
    15. 15. Insight to behaviour on 1.2 billion email addresses – equivalent to nearly one-sixth of the world’s population</li></ul>12 of the top 15 credit card issuers<br />12 of the top 15 retail banking companies<br />12 of the top 14 automotive companies<br />8 of the top 10 retailers<br />7 of the top 10 telecom companies <br />8 of the top 10 property / casualty insurance providers<br />6 of the top 8 brokerage firms<br />3 of the top 5 media companies<br />3 of the top 5 pharmaceutical manufacturing companies<br />3 of the top 5 U.S. rankings of life / health insurance providers<br />2 of the top 3 cruise lines<br />
    16. 16. Creating Seamless Customer Experiences<br />6<br />
    17. 17. Email<br />Mobile<br />Web Personalisation<br />LEGACY DATA<br />(e.g. Purchase History,<br />POS, etc)<br />Online Media (Display)<br />Social Media<br />The Issue: Disjointed Customer Experiences: Multiple-channel Customer Management Today<br />Marketing <br />Manager<br />Communication <br />Channel<br />CMO<br />Customer<br />
    18. 18. Product<br />Marketing<br />Service<br />Sales<br />Insight<br />Common Challenges: organisational silos withdata held by function/business unit. Result: Disjointed customer experiences = lost revenue opportunities<br />
    19. 19. Product<br />Marketing<br />Service<br />Sales<br />Insight<br />The “glue” that links all these silos and creates seamless interaction is an organisation’s most valuable asset:It’s customers!<br />
    20. 20. The “Virtuous Circle” of Customer Interaction<br />10<br />Source: McKinsey<br />
    21. 21. Email/Mobile<br />Modelling “Sandpit”<br />Point of Sale<br />Business rules<br />Web Personalisation<br />Online Media (Display)<br />Reporting /<br />Analytics<br />Social Media<br />SCV<br />Data clean, merge & append<br />The “Closed loop”<br />The Goal: Seamless Customer Experiences:True Multi-channel Customer Management<br />Content Distribution<br />
    22. 22. Customer Recognition<br />Superior proprietary recognition and matching capability: Abilitec® Links<br />The foundation for all Single Customer View solutions<br />Four-step process<br />Clean the data<br />Consistently recognise customers<br />Enrich the data<br />Data compliance<br />12<br />
    23. 23. Consumer Insights<br />13<br />
    24. 24. 14<br />
    25. 25. Retail Consumer Dynamics<br />Post-recession consumer<br />Attitudes and opinions<br />Actual behaviours<br />Actionable insights<br />Store performance<br />Market basket analysis<br />Next best actions<br />15<br />
    26. 26. The global interactive marketing services company<br />www.facebook.com/ACXIOMcorp<br />www.twitter.com/ACXIOM<br />www.linkedin.com/companies/ACXIOM<br />www.youtube.com/user/ACXIOMCorporation<br />www.delicious.com/ACXIOM<br />16<br />

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