The most effective B2B marketersuse data strategicallyHow?Tony PringleUK managing director – Bureau van Dijk
The most effective B2B marketersuse data strategicallyHow?Tony PringleUK managing director – Bureau van Dijk
The most effective B2B marketersuse data strategicallyHow?
The most effective B2B marketersuse data strategicallyHow?Today we have technology that helps us,and more high quality dat...
Successful businesses use external data to:            • Sort out data legacy            • Enrich knowledge            • D...
Data legacy…           • Duplicate data           • Stale data           • Inaccurate data
Enterprising sales…
Create a link ….                                Internal data                   Common                   identifier   Exte...
Create a link ….                                Internal data                   Common                   identifier   Exte...
Remove ‘dead’ companies
Remove ‘dead’ companies
Check your addresses
You’ve made the link…          …it’s your gateway to           knowledge
Connect to valuable sales data…            • Financial profiles            • Activity descriptions            • Contacts
What other opportunitiesare there in the group?
Segment your clients, what can you learn?
Segment your clients, what can you learn?
Segment your clients, what can you learn?
Drive business forward            • Messaging is targeted            • Accounts are monitored            • Leads are managed
Filter by financial strength from the start
Monitor for sales triggers
Lead management…         • Source         • Prioritise         • Allocate efficiently
Successful business use external data to:            • Sort out data legacy            • Enrich knowledge            • Dri...
Stand C28
The most effective B2B marketers use data strategically. How?
The most effective B2B marketers use data strategically. How?
The most effective B2B marketers use data strategically. How?
The most effective B2B marketers use data strategically. How?
The most effective B2B marketers use data strategically. How?
The most effective B2B marketers use data strategically. How?
The most effective B2B marketers use data strategically. How?
The most effective B2B marketers use data strategically. How?
The most effective B2B marketers use data strategically. How?
The most effective B2B marketers use data strategically. How?
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The most effective B2B marketers use data strategically. How?

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How can external business intelligence enhance your own data, what can it show you about your customers and prospects, and how does integrating it with your CRM make you more efficient?
Learn how to:
- Sort out your data legacy
- Find new prospects
- Know more about existing clients
- Create targeted lists
- Keep your sales teams on target

Published in: Business
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  • The most effective B2B marketers use data strategically. How?

    1. 1. The most effective B2B marketersuse data strategicallyHow?Tony PringleUK managing director – Bureau van Dijk
    2. 2. The most effective B2B marketersuse data strategicallyHow?Tony PringleUK managing director – Bureau van Dijk
    3. 3. The most effective B2B marketersuse data strategicallyHow?
    4. 4. The most effective B2B marketersuse data strategicallyHow?Today we have technology that helps us,and more high quality data available to us.
    5. 5. Successful businesses use external data to: • Sort out data legacy • Enrich knowledge • Drive business forward
    6. 6. Data legacy… • Duplicate data • Stale data • Inaccurate data
    7. 7. Enterprising sales…
    8. 8. Create a link …. Internal data Common identifier Externally managed data
    9. 9. Create a link …. Internal data Common identifier Externally managed data
    10. 10. Remove ‘dead’ companies
    11. 11. Remove ‘dead’ companies
    12. 12. Check your addresses
    13. 13. You’ve made the link… …it’s your gateway to knowledge
    14. 14. Connect to valuable sales data… • Financial profiles • Activity descriptions • Contacts
    15. 15. What other opportunitiesare there in the group?
    16. 16. Segment your clients, what can you learn?
    17. 17. Segment your clients, what can you learn?
    18. 18. Segment your clients, what can you learn?
    19. 19. Drive business forward • Messaging is targeted • Accounts are monitored • Leads are managed
    20. 20. Filter by financial strength from the start
    21. 21. Monitor for sales triggers
    22. 22. Lead management… • Source • Prioritise • Allocate efficiently
    23. 23. Successful business use external data to: • Sort out data legacy • Enrich knowledge • Drive business forward
    24. 24. Stand C28

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