‘Your immediate audience is the person or persons to whom your    communication is addressed. Your primary audience is tha...
My Immediate          Audience              ‘Your immediate audience is the person or persons to whom your               ...
Neale Fraser      Age- 51       Did you go to any events? Yes.       Did you watch the        Olympics/Paralympics on ...
Emily Crow     Age- 18      Did you go to any events? Yes.      Did you watch the       Olympics/Paralympics on T.V? Y...
Joshua Beecham               Age- 17        Did you go to any events? Yes.         Track and Field Paralympics.       ...
Katy Bailey      Age- 17       Did you go to any events? Yes.       Did you watch the        Olympics/Paralympics on T...
My Primary Audience        ‘Your primary audience is that person’s colleagues or associates, or  anyone else to whom the ...
Maisey Farrall             Age- 17        Did you go to any events? No.        Did you watch the         Olympics/Para...
Hannah Baines      Age- 17       Did you go to any events? No.       Did you watch the        Olympics/Paralympics on ...
Helena Randall              Age- 17        Did you go to any events? No.        Did you watch the         Olympics/Par...
My Secondary Audience         ‘Your secondary audience is anyone who will potentially be affected by                     ...
Who would be my       secondary audience?                          I believe that my secondary audience would be  people...
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Focus group

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Focus group

  1. 1. ‘Your immediate audience is the person or persons to whom your communication is addressed. Your primary audience is that person’s colleagues or associates, or anyone else to whom the addressee might potentially show your communication. Your secondary audience is anyone who will potentially be affected by your communication.’ - http://writing4hire.blogspot.co.uk/2010/02/immediate-primary- and-secondary.html
  2. 2. My Immediate Audience ‘Your immediate audience is the person or persons to whom your communication is addressed.’
  3. 3. Neale Fraser   Age- 51  Did you go to any events? Yes.  Did you watch the Olympics/Paralympics on T.V? Yes.  How often do you use social media? Not often, usually about once a week.  Which social networking sites do you use? Facebook.  How did you use social media to get further involved in the games? I liked the GB Facebook page, and shared their posts. I also regularly posted pictures and status’s recording my Olympic experience. (He also volunteered as a London Ambassador during the games.)
  4. 4. Emily Crow  Age- 18  Did you go to any events? Yes.  Did you watch the Olympics/Paralympics on T.V? Yes.  How often do you use social media? Everyday.  Which social networking sites do you use? Facebook and Twitter.  How did you use social media to get further involved in the games? I liked the London 2012 page on Facebook and followed some of the athletes on twitter and saw what they were thinking about their experiences. Also tweeting my own opinions of the events.
  5. 5. Joshua Beecham   Age- 17  Did you go to any events? Yes. Track and Field Paralympics.  Did you watch the Olympics/Paralympics on T.V? Yes  How often do you use social media? Everyday.  Which social networking sites do you use? Facebook.  How did you use social media to get further involved in the games? Posted about certain events and the atmosphere that was present in the stadium
  6. 6. Katy Bailey   Age- 17  Did you go to any events? Yes.  Did you watch the Olympics/Paralympics on T.V? Yes.  How often do you use social media? Everyday.  Which social networking sites do you use? Faceook and Twitter.  How did you use social media to get further involved in the games? Facebook page, and their twitter page, and seeing what other people thought about it and being able to share my own opinion and experience of the games
  7. 7. My Primary Audience ‘Your primary audience is that person’s colleagues or associates, or anyone else to whom the addressee might potentially show your communication’
  8. 8. Maisey Farrall   Age- 17  Did you go to any events? No.  Did you watch the Olympics/Paralympics on T.V? Yes.  How often do you use social media? Everyday.  Which social networking sites do you use? Facebook and Twitter.  How did you use social media to get further involved in the games? Just supported my team and tweeted Tom Daley
  9. 9. Hannah Baines  Age- 17  Did you go to any events? No.  Did you watch the Olympics/Paralympics on T.V? Some of it, more Paralympics than Olympics.  How often do you use social media? Everyday.  Which social networking sites do you use? Facebook, Twitter and Instagram  How did you use social media to get further involved in the games? I tweeted and hash- tagged about the games when something significant happened
  10. 10. Helena Randall   Age- 17  Did you go to any events? No.  Did you watch the Olympics/Paralympics on T.V? Yes, all the time.  How often do you use social media? Very often.  Which social networking sites do you use? Facebook and Twitter.  How did you use social media to get further involved in the games? Followed athletes on Twitter, BBC sport tweets etc.
  11. 11. My Secondary Audience ‘Your secondary audience is anyone who will potentially be affected by your communication.’
  12. 12. Who would be my secondary audience?  I believe that my secondary audience would be people who perhaps did not get involved at all with social media during the games, or maybe just did not get involved in a positive way. I believe my documentary will affect them as it will weigh up both the positive and negative affects of social media in the games, and so if they did not use it in a positive way they may feel like the minority and ‘left out’ and may encourage them to be more active for other popular events.

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