Focus group

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Focus group

  1. 1. ‘Your immediate audience is the person or persons to whom your communication is addressed. Your primary audience is that person’s colleagues or associates, or anyone else to whom the addressee might potentially show your communication. Your secondary audience is anyone who will potentially be affected by your communication.’ - http://writing4hire.blogspot.co.uk/2010/02/immediate-primary- and-secondary.html
  2. 2. My Immediate Audience 
  3. 3. Neale Fraser   Age- 51  Did you go to any events? Yes.  Did you watch the Olympics/Paralympics on T.V? Yes.  How often do you use social media? Once a week.  Which social networking sites do you use? Facebook.  How did you use social media to get further involved in the games? I liked the GB Facebook page, and shared their posts. I also regularly posted pictures and status’s recording my Olympic experience. (he also volunteered as a London Ambassador during the games)
  4. 4. Emily Crow   Age-  Did you go to any events?  Did you watch the Olympics/Paralympics on T.V?  How often do you use social media?  Which social networking sites do you use?  How did you use social media to get further involved in the games?
  5. 5. Katy Bailey   Age-  Did you go to any events?  Did you watch the Olympics/Paralympics on T.V?  How often do you use social media?  Which social networking sites do you use?  How did you use social media to get further involved in the games?
  6. 6. Alex Bassett   Age-  Did you go to any events?  Did you watch the Olympics/Paralympics on T.V?  How often do you use social media?  Which social networking sits do you use?  How did you use social media to get further involved in the games?
  7. 7. My Primary Audience 
  8. 8. Maisey Farrall   Age-  Did you go to any events?  Did you watch the Olympics/Paralympics on T.V?  How often do you use social media?  Which social networking sites do you use?  How did you use social media to get further involved in the games?
  9. 9. Joshua Beecham   Age-  Did you go to any events?  Did you watch the Olympics/Paralympics on T.V?  How often do you use social media?  Which social networking sites do you use?  How did you use social media to get further involved in the games?
  10. 10. Hannah Baines   Age-  Did you go to any events?  Did you watch the Olympics/Paralympics on T.V?  How often do you use social media?  Which social networking sites do you use?  How did you use social media to get further involved in the games?
  11. 11. Helena Randall   Age-  Did you go to any events?  Did you watch the Olympics/Paralympics on T.V?  How often do you use social media?  Which social networking sites do you use?  How did you use social media to get further involved in the games?
  12. 12. My Secondary Audience 
  13. 13. Who would be my secondary audience?  I believe that my secondary audience would be people who perhaps did not get involved at all with social media during the games, or maybe just did not get involved in a positive way. I believe my documentary will affect them as it will weigh up both the positive and negative affects of social media in the games, and so if they did not use it in a positive way they may feel like the minority and ‘left out’ and may encourage them to be more active for other popular events.

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