To tweet or not to tweet 2

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An introductory look at Twitter before a practical workshop on the computers with a class studying Social Media in Business

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To tweet or not to tweet 2

  1. 1. TWITTER FOR BUSINESS, STUDY OR PLEASURE A workshop with Louise Stansfield on 25 Sept 2013 Senior Lecturer, Business Communication Metropolia Business School, Finland TO TWEET OR NOT TO TWEET?
  2. 2. FOR BUSINESS Events Customer engagement Customer service News Jobs
  3. 3. FOR CONNECTING WITH PROFESSIONAL EVENTS
  4. 4. TWITTER WALL
  5. 5. . FOR CUSTOMER ENGAGEMENT
  6. 6. #Possibilities
  7. 7. Promoted tweets
  8. 8. PROMOTING CONTESTS
  9. 9. Free Cone Day photo comp – engagement with website
  10. 10. FOR JOB SEARCH #rekry
  11. 11. Follow @Finnfield List: Career Orientation
  12. 12. HS 3 Aug 2013
  13. 13. FOR STUDY Following your research interest
  14. 14. #custserv
  15. 15. Following your interests, joining the conversation FOR PLEASURE
  16. 16. NEWS IN REAL TIME / CONNECTING WITH REAL TIME EVENTS Case Boston Image courtesy of http://www.boston.com/business/innovation/blogs/inside-the-hive/2013/07/10/twitter-highlights-globe-boston-marathon-character- coverage/Gw0x9JKTNPwJAfJgihSSmO/blog.html 21 Sept 2013 = #Westgate
  17. 17. For fun
  18. 18. Joining the fun
  19. 19. CONTESTS
  20. 20. FOR NETWORKING
  21. 21. INTERACTION WITH TV PROGRAMMES IN REAL TIME
  22. 22. Try #docventures tonight (25 Sept 2013)
  23. 23. DANGERS http://www.mediabistro.com/alltwitter/dangers-twitter-under-the- influence_b49197 http://www.bbc.co.uk/news/uk-wales-17515992
  24. 24. TO TWEET OR NOT TO TWEET ??? • Check Twitter accounts are verified • Filter carefully • Wait for confirmation of news items • Use common sense

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