From internship to business career - best practices example in Finland


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From internship to business career - best practices example in Finland

  1. 1. From internship to a career in global business - best practices in FinlandEdited version of a presentation given at SeoulNational University November 2010Louise StansfieldSenior LecturerMetropolia Business School
  2. 2. Population 5,365,528 PISA71% of population in work Nokia & XylitolUnemployment 7% (09.2010) Innovation high-techUnemployment under 25s Knowledge society23.5% Network economy Finland autumn 2010 3
  3. 3. The UAS in the Finnish education system 16 Universities 25 Universities of Applied Sciences (UAS) • Regional • Multi-field • Government funded • High degree of autonomy • No tuition fees • Labour market needs • Links with industry & working life • Theory and practice • Core & professional studies, electives + final project • Internship (placement/work experience) • Innovation • Entrepreneurship • Applied Research and Development • 275 degree programmes taught in English08/11/2011 Finnish Education System 2010 4
  4. 4.
  5. 5. Technology can also facilitate diagnostic testing
  7. 7. HELSINKI METROPOLIA UNIVERSITYOF APPLIED SCIENCES 4 fields of study: Technology, communication and transport Health care and social services Business administration Culture 15,000 Students, 1,100 Staff 49 Degree programmes 13 Degree programmes in English11/8/2011 Helsinki Metropolia University of Applied Sciences 8
  8. 8. INTERNATIONALISATION IN FIGURES 940 International degree programme students from 70 nationalities 350 Incoming exchange students 470 Outgoing exchange students 200 Incoming staff exchanges 280 Outgoing staff exchanges 300+ international Higher Education Partners11/8/2011 Helsinki Metropolia University of Applied Sciences 9
  9. 9. Universum student survey 2009 - employment Career goalsENGINEERS BUSINESS • To have work/life balance • To be a technical or functionalPreferred departments: expert Preferred departments:• R&D • To be secure or stable in my job • Marketing• Production • Human resources• Consulting • PR and communication
  10. 10. 11/8/2011 11
  11. 11. Intranet – jobs and placement ads by field of study08/11/2011 12
  12. 12. Twitter
  13. 13. Harnessing links to corporate and external websites Need for placements in English NOKIA Graduate scheme Internship scheme Recruitment Management System Idea generation (Ideation) Nokia bootcamp08/11/2011 15
  14. 14. Students and graduates sharing recruitment experiences in social media08/11/2011 16
  15. 15. METROPOLIA BUSINESS SCHOOLInternational Degree Programmes– best practices for placement and career orientation
  16. 16. EBA Dutch link EBA British link EM IBL Autumn semester YEAR 1 Spring semester Place Autumn ment semester YEAR 2 Spring semester Place Autumn ment Placement Placement semester YEAR 3 Spring Placement Placement semester Autumn Placement Placement semester YEAR 4 Spring Bachelors Bachelors semester thesis thesisEuropean Business Administration EBAEuropean Management EMInternational Business & Logisitics IBL
  17. 17. Metropolia Business School recent graduates’ current job titles include … Senior Consultant • Consultant • HR Advisor • Vice President Business Development • Trading controller • Treasury Analyst • Currency Dealer Manager Accounting & Reporting • Research Analyst Head of Operations Currencies • Banking Advisor Marketing Director • Marketing communications coordinator Director of Marketing • Multichannel Marketing Expert • Marketing Communications Coordinator • Marketing Communications Planner Manager • Senior Account Manager • Sales Manager • Project Manager • Business Manager • Sales Representative Procurement Manager • Purchasing Manager • Sales Officer Business Developer • Customer Service Rep • Operations Coordinator • International Consumer Insight Director Independent Outsourcing/Offshoring Professional Project Controls Engineer • Web based services consultant Recruitment Coordinator • Personal Assistant to the Vice President • Digital planner • TV planner • Employability Oct 2010 approx 98%Average starting salary of €2,330 a month
  18. 18. Our graduates currently work for… ABROAD IN FINLANDGoldman-Sachs • Deloitte & Nokia • Nokia-Siemens networksTouche • Ernst & Young Oracle • Sonera • StockmannNokia China * Wärtsilä China Nissan Nordic Europe • Metsä Tissue •Xerox Oy • BASF • Unido Accenture • Handelsbanken • PNMGetty Images • Saatchi & Saatchi Tapiola Bank • DanskeAgilent Technologies •IBM • Mattel • Chanel London Bayer • HP • ABB • Kesko Food Ltd •Ricoh Europe • Fenno GE Money • Aplicom • OpenBit Ltd •Global Currencies Ltd • Aereal Aldata Solution Finland Oy •Bank Arena Holding • DHL Express NordicsDiageo PLC • Professional Connections • DNA LtdZurich Financial • Funktio Oy • Visma • KemiraGeneral Motors Europe • L’Oréal •Millipore • Universal Music • Carat Finland • Aegis Media •GigaSpaces Technology • Efecte Corp • Hiab Oy • EcolaneEuropanel • H & M London Egmont Publishing • Zipipop • Muxlim • Tradedoubler SAS • Blue1 • Finnair • Cargotec
  19. 19. Metropolia Business School international degreeprogramme students need a good CV in year 2 oftheir studiesGood CV Good placement Good graduate CV Good Good Good graduate graduate placement CV entry level job Good part-time job Good summer job
  20. 20. “The placement is aperiod which wouldboost my chancesfor “that great job”in the future. So Iwould be happy todo an unpaidplacement if itstrengthened mychances for a goodfuture job.”
  21. 21. WORK PLACEMENT ORIENTATION - year 2CAREER ORIENTATION – year 42 simultaneously taught courses
  22. 22. Work Placement Orientation – year 2(Business Communication 3 credits) Job applications CVs + cover letter Alternatives Job interview Career portfolio PLACEMENT INFORMATION Career related digital literacy
  23. 23. Career Orientation 2 credit course– year 4 after placementPlacement feedback + follow-upInformation to 2nd yearsCV update, further studies, career guidance, consultationSimulationStudents as HR managers in companiesCreate job posting, process applications,Interview candidates, select, follow-up
  24. 24. Traditional (weak) CV Anna Manninen Pietarinkatu 14 B 36, 00120 Helsinki 040-533 1122 EDUCATION Espoonlahti Upper Secondary School Matriculation Examination 2003-2006 Helsinki Metropolia University of Applied Sciences and University of Lincoln Double Degree Programme in European Management BA and BBA 2007-2011 WORK EXPERIENCE State Security Networks Lmt. September 2008 – present, Procurement Assistant Designing and writing requests for quotations. Writing orders. Designing model documents for employees’ use (request for quotation, contract, order). Assisting the assistant director. June 2008 – August 2008, Summer Trainee Registered invoices purchase account ledger using Sonet –program Assisted with tendering e.g. requests for quotations Videofirma Makuuni Oy (Movie rental store) August 2007 – May 2008 Rented movies, till work, customer service Opened and closed the store counted the till Independent work took care of the store alone when in shift Café Picnic August 2006 – January 2008 Customer service, till work, special coffees, counting the till, opening and closing the café Reed Business Information Oy July 2006 – August 2006 Fair guide in “Espoon Asuntomessut 2006” Stockmann December 2005 – January 2006 Christmas helper customer service Multicatering Oy (Fast food at the events in Olympic Stadium) May 2005 – October 2005 Till work, cooking, counting the till LANGUAGES Finnish: mother tongue, English: fluent, Swedish: good, French: good, Spanish: satisfactory, Italian: beginner, Chinese: beginner INTERESTS Foreign languages and cultures, playing the piano; light music and improvisation
  25. 25. Personal Details Lee JName : X X Kim Mobile Phone : + Address phone no emailDate of Birth : 22 May 1989 E-mail : Nationality: KoreanMarital Status : Unmarried Position of the Marketing and Sales TraineeAddress : EDUCATION March 200X- July 20XX Famous University / South KoreaEducation World Commerce2006 Mar ~ 2010 Jun X X University (South Korea) : BA in Business Administration WORK EXPERIENCE2005 Jul ~ 2006 Jun Bournemouth Business School International (U.K) : Mar 200X - Jul 200X Office Assistant LAWNB Communication and Business Skills Course, - LAWNB provides information and holds a lecture about law Marketing, Advertisement & Public Relations Course - Compared and corrected information2005 Mar ~ 2005 Jun Gang Nam University of California Riverside (South Korea) : General English - Input amended text of Constitution - Learned company computer programProfessional Experience2004 Mar ~ 2003 Sep Airman 1st Class as a manager for special weapons and a secretary, Jul 200X - Aug 200X Receptionist TICKETLINK Republic of Korea Air Force - TICKETLINK provides information and booking services about performances through both Responsible for managing special weapons, missiles and arms web and call2003 Sep ~ 2004 Jan Marketing sub-manager, Dae-jong Prize Film Festival Committee - Booked client’s tickets Responsible for researching reactions of customers, advertising - Handled phone sales the festival2004 Dec ~ 2005 Jun Manager and sub-tutor, Seoul Dae-wha Muay Thai gym Jan 200X - Feb 200X Office Assistant SEOUL CITY HALL Responsible for managing maintenances, matches and athletes - Compared information of each year - Calculated taxSkills - Input figures on the computer using excel programIT Windows XP, Excel, Powerpoint and the Internet -Language Native in Korean, fluent in English, basic skills in Japanese nd st Jan 200X – Feb 200X Sales Person SK TELECOMAdditional Driver’s license, 2 dan in Taekwon-do, 1 dan in Muay Thai - Sells or explains services to customers through a phoneActiviities COMPUTER SKILLSVoluntary service Activities for disabled children (2002) : MS Word, Excel excellent PowerPoint good Voluntary for bathing, laundry and household matters Researcher for teenager guidance committee (2002 ~ 2003) : Researching sound club activities that teenagers can join LANGUAGESport nd Athlete of Taekwon-do for 2 Air Defense Brigade of ROKAF Mother tongue: Korean English: good Japanese: basicReference INTERESTSXX Professor of Marketing & Logistics in X X University Listening to music, traveling
  26. 26. In a time when there are far more graduates thantop class graduate jobs, standing out from thecrowd is vital.Employers now are focused very much on skillsand competencies as a way of deciding who toemploy.
  27. 27. Susan Student Suomitie 1, 01600 Vantaa, Finland Telephone: +358 40 4651959 Email: Studying and working in 3 countries in 3 years has given me valuable & varied experience to draw on, a positive, international outlook, passion to succeed and the drive to strive for further goals. Team player who unites and motivates peers to accomplish the given task within deadlines and to perfection. Passionate Communicator“For acommunications’ Serves clients in a friendly, professional and honest manner, achieving positive results fortalent like you, Market Research Company in the Netherlands and German Chamber of Commerce inselling is a piece Finland.of cake” X X, Communicates easily in multicultural student projects, often taking lead role, activelyCEO of Maxxcount involving every member, delegating and supervising. Ensured that new German employees were clearly briefed on HR policies in Finland. Created, wrote and presented a guide on company policy, procedures, health and safety and employee responsibility. Created, structured and delivered teaching programme at international preschool.“Susan worked Organisational agilitywonders for our Organised & coordinated Metropolia Business School’s first ever highly successful Galafirst ever Evening from finding suitable location within a fixed deadline & tight schedule to sendingBusiness School invitations and operating within a strict budget. Planned and hosted programme.Gala, an Arranged & coordinated new accommodation in difficult housing market for clients withamazing evening special requirements.enjoyed by bothstaff & students, Self-motivation and motivating othersensuring that this Left home country, Germany, in 2007 to add international dimension to career, startedwill become an working in international environment and learning Finnish.annual event.” M Group leader in a student exchange organisation. Coordinated meetings discussingKorkeakoski, students’ personal development, using examples from own experience to motivate &Director encourage those with difficulties to continue and resolving problems.InternationalProgrammes Customer relationship and customer careMetropoliaBusiness School Produced and sold wooden handicraft goods in Helsinki summer market, set up and decorated the stand attractively and served customers/tourists in their own language. Energy and motivation“A positive & Studied full semester at INHOLLAND University in the Netherlands, adapting to a newactive participant country, different project based methodology requiring a positive and open class who Achieved academic success and returned with a wealth of valuable new experiences andcontributes ideas self-knowledge.and promotesdiscussion.” Work historyB Smith, LecturerMarketing, Intern at INS (Industrial News Service), Helsink, Finland Feb 2010 - presentINHOLLAND Market Researcher, Synovate, Amsterdam, the Netherlands Sept 2009 - Jan 2010University Sales Person, Treetop, Helsinki, Finland June - Aug 2009 Marketing Trainee, German Chamber of Commerce, Helsinki Sept 2008 - Nov 2008 Preschool teacher, H&S International Schools, Espoo, Finland Oct 2007 - Aug 2008
  28. 28. Think08/11/2011 32
  29. 29. Digital key words videotext blocks strategicallyconventionally unconventionally
  31. 31. Dangers08/11/2011 35
  33. 33. Job ad – 7 job postings 7 companies
  34. 34. Transferableskills Targeted
  35. 35. 06 October 2010 Dear Mr K… and Mr …. Cover letter COMMERCIAL MANAGEMENT ASSITANT TRAINEE I saw your application for a commercial management assistant trainee for Red Bull London in Metropolia’s ‘Tuubi’ and it immediately caught my interest. My passion and knowledge of sports make this a perfect placement opportunity and I would hereby like to be considered for this position. Red Bull’s entry in football has been a mighty impressing achievement. The recent signing of French international Thierry Henry to New York Red Bull truly caught the eye of the world, and being a part of your success would be a fantastic opening. By having a long and varied involvement from the field of sport, knowledge of social media, and experience in business related issues from my education, I strongly feel that I can complement your line-up. A football team relies heavily on outside backing for their performance on the pitch, so it is essential having a former player working with the team which understands the complex reality of a football team. In my journalist internship I organized a new way of reaching out to the targeted reader by using a social media platform gaining a significant larger base of weekly readers for my employer. Moreover I have spent many hours researching the language of the net, especially amongst the youth, and I have a good insight into the requirement required to meet their needs. I currently study at Metropolia Business School where I have gained top marks, acquired vital organising skills, adapted myself to various forms of communication, attained marketing knowledge, as well as acquainted myself with various other forms of the business life. Together I believe that we will create genuine success for the football team as well as generating the needed PR for Red Bull to make the team commercially viable. I am available for a ten months placement period, starting from July next year, and the issue of flexible working hours will not be any problem. In such a stimulating position one should expect nothing less. I hope to hear from you soon and to be given the opportunity to present myself at an interview Yours sincerely Antero Virtanen08/11/2011 39
  36. 36. Dear Mr VirtanenThank you for your interest towards Red Bull London.We are pleased to inform you that we have scheduledan interview for you on Monday 11.10.2010 atMetropolia Myyrmäki Campus, classroom A110 at 8:00in the morning.Please let us know if you have any further questions.Best RegardsRed Bull London
  37. 37. What are yourgreateststrengths?
  38. 38. I’d say that my greatest weakness is time management.08/11/2011 42
  39. 39. It says here you speak 4 foreign languages08/11/2011 43
  40. 40. Thank you for your timeand you’ll be hearingfrom us in a few days
  41. 41. . Dear Antero Congratulations, you have been chosen to be Red Bull Londons new trainee for Commercial Manager assistant position. We made our decision based on your interest which we think shines through your CV and Cover Letter, also by their quality, but also because of your football background and relevant work experience...and a successful interview. We will provide some written feedback for each applicant by next week Monday. Cheers! Red Bull London
  42. 42. “This has been the most productive course this semester. We have had to put into action skills which are really needed in the labour market and developed them further. I have to admit that I did not believe that we needed a course in CV writing and job search, but I was indeed wrong, as can be seen from my CV before the course started No wonder I did not get any of the business-related jobs I applied for in spring.”08/11/2011 Student evaluation of course 47
  43. 43. Study Abroad and Internship Programme for European and Korean students “These 6 months had such an impact on me that I will try to achieve a so called NIIED scholarship for 3 years – by which I can learn the Korean language more and even get a masters degree from an Korean institution.”Dan CzarnyKeimyung University Sept 09– Jan 10 “Now I know what noonchi is.” 11/8/2011 48
  44. 44. “ One thing I felt at the RFID Lab in Finland during whole internship is horizontal thinking and friendly organizational culture. ” Seongho Park“ Working in Finland was the luckiestopportunity in my life. I can feel howFinland could become a strong andwealthy country in Europe.”Youngju Kim 11/8/2011 Helsinki Metropolia University of Applied Sciences 49
  45. 45. Assessments of placements
  46. 46. ASSESSMENT OF PLACEMENT - beforeCompany visit (in Finland, occasionally abroad)Regular contact – email, phone(often seen as intrusive by both company and student)Supervisor’s interim and final assessmentInterim and final report 11/8/2011 Helsinki Metropolia University of Applied Sciences 51
  47. 47. ASSESSMENT OF PLACEMENT - now Personal and professional development plans Realistic goals New forms of contact Blog Video conferencing Social media Evidence portfolio Case studies11/8/2011 Helsinki Metropolia University of Applied Sciences 52
  48. 48. EVIDENCE PORTFOLIO08/11/2011 53
  49. 49. 08/11/2011 54
  50. 50. 08/11/2011 55
  51. 51. 08/11/2011 56
  52. 52. In conclusion Preparation 2nd year Internship course NOW Debrief Curriculum 4th year courseGlobal Portfolioscareer Cases 11/8/2011 Helsinki Metropolia University of Applied Sciences 57
  53. 53. To develop Internship Preparation Monitoring quality Technology Audio/video ePortfolios Shadowing / mentoringAlumni IN Career servicesShadowing Curriculum FUTURE Video simulationGlobalcareer ePortfolios Cases & database 11/8/2011 Helsinki Metropolia University of Applied Sciences 58
  54. 54. THANK YOULouise StansfieldSenior LecturerMetropolia Business School