Top 2 concepts from Chapter 20 of Marketing Management by Philip Kotler and Kevin Lane Keller

1. Chapter 20 Introducing New Market Offerings Louie Mark Quizon April 1, 2011 http://louiemarkquizon.blogspot.com

3. Satisfy New or Different Needs http://louiemarkquizon.blogspot.com

4. 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

5. Gas Station 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

6. Gas Station 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

7. Gas Station Food 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

8. 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

9. Cafeteria 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

10. Cafeteria 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

11. Cafeteria Internet 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

12. 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

13. Cereal 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

14. Cereal 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

15. Cereal Snacking 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

16. 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

17. Candy 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

18. Candy 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

19. Candy Toy 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

20. 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

21. Audio 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

22. Audio 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

23. Audio Portable 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

24. 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com

25. Shell Gas Station 1. Satisfy Transform a Product to Satisfy New or Different Needs! Example: http://louiemarkquizon.blogspot.com

26. Shell Gas Station 1. Satisfy Transform a Product to Satisfy New or Different Needs! Example: http://louiemarkquizon.blogspot.com

27. Shell Gas Station Food 1. Satisfy Transform a Product to Satisfy New or Different Needs! Example: http://louiemarkquizon.blogspot.com

28. Shell Gas Station with Shell Select Store 1. Satisfy Transform a Product to Satisfy New or Different Needs! Example: http://louiemarkquizon.blogspot.com

29. Keep Developing New Products http://louiemarkquizon.blogspot.com

30. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com

31. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions New-to-the-world http://louiemarkquizon.blogspot.com

32. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions New-to-the-world http://louiemarkquizon.blogspot.com

33. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions New-to-the-world New product lines http://louiemarkquizon.blogspot.com

34. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions New-to-the-world New product lines http://louiemarkquizon.blogspot.com

35. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com

36. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Additions http://louiemarkquizon.blogspot.com

37. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Additions http://louiemarkquizon.blogspot.com

38. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Additions Improvements http://louiemarkquizon.blogspot.com

39. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Additions Improvements http://louiemarkquizon.blogspot.com

40. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com

41. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Repositionings http://louiemarkquizon.blogspot.com

42. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Repositionings http://louiemarkquizon.blogspot.com

43. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Repositionings Cost Reductions http://louiemarkquizon.blogspot.com

44. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Repositionings Cost Reductions http://louiemarkquizon.blogspot.com

45. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com Example:

46. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com Example:

47. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com Example: Established product lines of Hapee toothpaste

48. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com Example:

49. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com Example:

50. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com Example: Additional to existing product lines

51. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com Example: Additional to existing product lines Supplements a company’s existing product lines

53. Chapter 20 Introducing New Market Offerings Louie Mark Quizon April 1, 2011 http://louiemarkquizon.blogspot.com