Top 2 Concepts Chapter 20 Introducing New Market Offerings

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Top 2 concepts from Chapter 20 of Marketing Management by Philip Kotler and Kevin Lane Keller

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Top 2 Concepts Chapter 20 Introducing New Market Offerings

  1. 1. Chapter 20 Introducing New Market Offerings Louie Mark Quizon April 1, 2011 http://louiemarkquizon.blogspot.com
  2. 2. Outline of the Presentation <ul><li>Satisfy New or Different Needs </li></ul><ul><li>Keep Developing New Products </li></ul>http://louiemarkquizon.blogspot.com
  3. 3. Satisfy New or Different Needs http://louiemarkquizon.blogspot.com
  4. 4. 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  5. 5. Gas Station 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  6. 6. Gas Station 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  7. 7. Gas Station Food 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  8. 8. 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  9. 9. Cafeteria 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  10. 10. Cafeteria 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  11. 11. Cafeteria Internet 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  12. 12. 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  13. 13. Cereal 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  14. 14. Cereal 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  15. 15. Cereal Snacking 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  16. 16. 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  17. 17. Candy 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  18. 18. Candy 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  19. 19. Candy Toy 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  20. 20. 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  21. 21. Audio 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  22. 22. Audio 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  23. 23. Audio Portable 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  24. 24. 1. Satisfy Transform a Product to Satisfy New or Different Needs! http://louiemarkquizon.blogspot.com
  25. 25. Shell Gas Station 1. Satisfy Transform a Product to Satisfy New or Different Needs! Example: http://louiemarkquizon.blogspot.com
  26. 26. Shell Gas Station 1. Satisfy Transform a Product to Satisfy New or Different Needs! Example: http://louiemarkquizon.blogspot.com
  27. 27. Shell Gas Station Food 1. Satisfy Transform a Product to Satisfy New or Different Needs! Example: http://louiemarkquizon.blogspot.com
  28. 28. Shell Gas Station with Shell Select Store 1. Satisfy Transform a Product to Satisfy New or Different Needs! Example: http://louiemarkquizon.blogspot.com
  29. 29. Keep Developing New Products http://louiemarkquizon.blogspot.com
  30. 30. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com
  31. 31. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions New-to-the-world http://louiemarkquizon.blogspot.com
  32. 32. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions New-to-the-world http://louiemarkquizon.blogspot.com
  33. 33. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions New-to-the-world New product lines http://louiemarkquizon.blogspot.com
  34. 34. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions New-to-the-world New product lines http://louiemarkquizon.blogspot.com
  35. 35. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com
  36. 36. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Additions http://louiemarkquizon.blogspot.com
  37. 37. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Additions http://louiemarkquizon.blogspot.com
  38. 38. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Additions Improvements http://louiemarkquizon.blogspot.com
  39. 39. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Additions Improvements http://louiemarkquizon.blogspot.com
  40. 40. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com
  41. 41. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Repositionings http://louiemarkquizon.blogspot.com
  42. 42. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Repositionings http://louiemarkquizon.blogspot.com
  43. 43. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Repositionings Cost Reductions http://louiemarkquizon.blogspot.com
  44. 44. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions Repositionings Cost Reductions http://louiemarkquizon.blogspot.com
  45. 45. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com Example:
  46. 46. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com Example:
  47. 47. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com Example: Established product lines of Hapee toothpaste
  48. 48. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com Example:
  49. 49. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com Example:
  50. 50. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com Example: Additional to existing product lines
  51. 51. 2. Keep Developing Meet Changing Customer Needs & Competitor’s Actions http://louiemarkquizon.blogspot.com Example: Additional to existing product lines Supplements a company’s existing product lines
  52. 52. Summary <ul><li>Satisfy New or Different Needs </li></ul><ul><ul><li>Transform a Product </li></ul></ul><ul><ul><ul><li>To Satisfy New or Different Needs </li></ul></ul></ul><ul><li>Keep Developing New Products </li></ul><ul><ul><li>Meet Changing Customer Needs & Competitor’s Actions </li></ul></ul>http://louiemarkquizon.blogspot.com
  53. 53. Chapter 20 Introducing New Market Offerings Louie Mark Quizon April 1, 2011 http://louiemarkquizon.blogspot.com

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