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Building A Student Social Media Team (The Extended Edition) #heweb18 #tie3

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In this session, Lougan Bishop will discuss how he created and organized the Boulevard Team, Belmont University’s social media street team comprised of student volunteers. Attendees will also learn important strategies for recruiting student volunteers and motivating them to do their best work.

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Building A Student Social Media Team (The Extended Edition) #heweb18 #tie3

  1. 1. STUDENT SOCIAL 
 MEDIA TEAM Building a @LOUGAN | #TIE3 | #HEWEB18 THE 2018 EXTENDED EDITION
  2. 2. THE 
 BOULEVARD
 TEAM
  3. 3. THE 
 BOULEVARD
 TEAM 1) CONTENT PLANNING & CREATION 2) MONITORING & MODERATION 3) FOCUS GROUP
  4. 4. BOULEVARD TEAM
 STRUCTURE
  5. 5. BOULEVARD TEAM
 STRUCTURE #MUSICPOD #STORYPOD #VIDEOPOD #CASTPOD THREE MEMBERS PER POD
  6. 6. #MUSICPOD 1) SOUNDCLOUD & SPOTIFY 2) CHOOSE #MUSICMONDAY 3) CURATE PLAYLISTS
  7. 7. #STORYPOD 1) BELMONT’S INSTAGRAM 2) TAKEOVER THURSDAY 3) STORY HIGHLIGHT FEATURES
  8. 8. #VIDEOPOD 1) PRODUCE/FILM VIDEO CONTENT 2) COLLABORATE WITH DEPARTMENTS 3) HYPE VIDEOS & VLOGS
  9. 9. #CASTPOD 1) LAUNCH BELMONT’S PODCAST 2) COLLABORATE WITH DEPARTMENTS 3) PLAN, PRODUCE, RECORD, EDIT
  10. 10. LEADERSHIP
 STRUCTURE
  11. 11. LEADERSHIP
 STRUCTURE #MUSICPOD
 LEADER #STORYPOD
 LEADER #VIDEOPOD
 LEADER #CASTPOD
 LEADER BOULEVARD TEAM CAPTAIN
  12. 12. #POD-LEADERS 1) LEAD BY BOULEVARD CAPTAIN 2) WEEKLY PLAN CONTENT PLANNING 3) CROSS-POD COLLABORATION
  13. 13. SOCIAL MEDIA
 PLANNING
  14. 14. 1) POD LEADER MEETING 2) WEEKLY TEAM MEETING 3) ASSIGNMENTS ADDED TO CALENDAR SOCIAL MEDIA
 PLANNING
  15. 15. SOCIAL MEDIA PLANNING 4) PLAN ENTERED IN MASTER CALENDAR 5) PLAN DISCUSSED AT NOW&NEXT 6) OTHER CONTENT ADDED
  16. 16. BOULEVARD TEAM 
 COMMUNICATION
  17. 17. 1) SLACK IS THE PRIMARY TOOL 2) CONTENT SHARING/MODERATION 3) POD CHANNELS FOR DISCUSSION BOULEVARD TEAM 
 COMMUNICATION
  18. 18. THE MAKING OF A STREET TEAM
  19. 19. 1) STUDENTS YOU KNOW/TRUST 2) STUDENTS WHO ARE PLUGGED IN 3) ASK OTHERS FOR HELP THE MAKING OF A STREET TEAM
  20. 20. RECRUITING STUDENTS
  21. 21. RECRUITING STUDENTS 1) INCOMING CLASS GROUP 2) BE BELMONT DAY PHOTO BOOTH 3) STUDENT ACTIVITIES FAIR
  22. 22. APPLYING TO BE ON THE TEAM
  23. 23. APPLYING TO BE ON THE TEAM 1) STUDENTS APPLY ON TEAM WEBSITE 2) CAPTAIN INTERVIEWS FIRST 3) LOUGAN INTERVIEWS SECOND
  24. 24. BOULEVARD TEAM AGREEMENT 1) MUST BE SIGNED TO PARTICIPATE 2) NON-DISCLOSURE AGREEMENT 3) INTELLECTUAL PROPERTY AGREEMENT
  25. 25. FIND WAYS TO 
 MOTIVATE THEM
  26. 26. MOTIVATE YOUR TEAM 1) MENTOR & GIVE RESPONSIBILITY 2) GIVE THEM PERKS THAT ROCK 3) ALWAYS RECOGNIZE THEM
  27. 27. RECOGNITION IS THE KEY
  28. 28. CULTIVATE A
 CONVEYOR BELT OF TALENT
  29. 29. Build Your STUDENT SOCIAL 
 MEDIA TEAM

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