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STUDENT SOCIAL 

MEDIA TEAM
Building a
@LOUGAN | #TIE3 | #HEWEB18
THE 2018 EXTENDED EDITION
THE 

BOULEVARD

TEAM
THE 

BOULEVARD

TEAM
1) CONTENT PLANNING & CREATION
2) MONITORING & MODERATION
3) FOCUS GROUP
BOULEVARD TEAM

STRUCTURE
BOULEVARD TEAM

STRUCTURE
#MUSICPOD #STORYPOD #VIDEOPOD #CASTPOD
THREE MEMBERS PER POD
#MUSICPOD
1) SOUNDCLOUD & SPOTIFY
2) CHOOSE #MUSICMONDAY
3) CURATE PLAYLISTS
#STORYPOD
1) BELMONT’S INSTAGRAM
2) TAKEOVER THURSDAY
3) STORY HIGHLIGHT FEATURES
#VIDEOPOD
1) PRODUCE/FILM VIDEO CONTENT
2) COLLABORATE WITH DEPARTMENTS
3) HYPE VIDEOS & VLOGS
#CASTPOD
1) LAUNCH BELMONT’S PODCAST
2) COLLABORATE WITH DEPARTMENTS
3) PLAN, PRODUCE, RECORD, EDIT
LEADERSHIP

STRUCTURE
LEADERSHIP

STRUCTURE
#MUSICPOD

LEADER
#STORYPOD

LEADER
#VIDEOPOD

LEADER
#CASTPOD

LEADER
BOULEVARD TEAM CAPTAIN
#POD-LEADERS
1) LEAD BY BOULEVARD CAPTAIN
2) WEEKLY PLAN CONTENT PLANNING
3) CROSS-POD COLLABORATION
SOCIAL MEDIA

PLANNING
1) POD LEADER MEETING
2) WEEKLY TEAM MEETING
3) ASSIGNMENTS ADDED TO CALENDAR
SOCIAL MEDIA

PLANNING
SOCIAL MEDIA
PLANNING
4) PLAN ENTERED IN MASTER CALENDAR
5) PLAN DISCUSSED AT NOW&NEXT
6) OTHER CONTENT ADDED
BOULEVARD TEAM 

COMMUNICATION
1) SLACK IS THE PRIMARY TOOL
2) CONTENT SHARING/MODERATION
3) POD CHANNELS FOR DISCUSSION
BOULEVARD TEAM 

COMMUNICATION
THE MAKING OF
A STREET TEAM
1) STUDENTS YOU KNOW/TRUST
2) STUDENTS WHO ARE PLUGGED IN
3) ASK OTHERS FOR HELP
THE MAKING OF
A STREET TEAM
RECRUITING
STUDENTS
RECRUITING
STUDENTS
1) INCOMING CLASS GROUP
2) BE BELMONT DAY PHOTO BOOTH
3) STUDENT ACTIVITIES FAIR
APPLYING TO
BE ON THE TEAM
APPLYING TO
BE ON THE TEAM
1) STUDENTS APPLY ON TEAM WEBSITE
2) CAPTAIN INTERVIEWS FIRST
3) LOUGAN INTERVIEWS SECOND
BOULEVARD TEAM
AGREEMENT
1) MUST BE SIGNED TO PARTICIPATE
2) NON-DISCLOSURE AGREEMENT
3) INTELLECTUAL PROPERTY AGREEMENT
FIND WAYS TO 

MOTIVATE THEM
MOTIVATE YOUR TEAM
1) MENTOR & GIVE RESPONSIBILITY
2) GIVE THEM PERKS THAT ROCK
3) ALWAYS RECOGNIZE THEM
RECOGNITION IS THE KEY
CULTIVATE A

CONVEYOR BELT
OF TALENT
Build Your
STUDENT SOCIAL 

MEDIA TEAM
Building A Student Social Media Team (The Extended Edition) #heweb18 #tie3
Building A Student Social Media Team (The Extended Edition) #heweb18 #tie3
Building A Student Social Media Team (The Extended Edition) #heweb18 #tie3
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Building A Student Social Media Team (The Extended Edition) #heweb18 #tie3

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In this session, Lougan Bishop will discuss how he created and organized the Boulevard Team, Belmont University’s social media street team comprised of student volunteers. Attendees will also learn important strategies for recruiting student volunteers and motivating them to do their best work.

Published in: Education
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Building A Student Social Media Team (The Extended Edition) #heweb18 #tie3

  1. 1. STUDENT SOCIAL 
 MEDIA TEAM Building a @LOUGAN | #TIE3 | #HEWEB18 THE 2018 EXTENDED EDITION
  2. 2. THE 
 BOULEVARD
 TEAM
  3. 3. THE 
 BOULEVARD
 TEAM 1) CONTENT PLANNING & CREATION 2) MONITORING & MODERATION 3) FOCUS GROUP
  4. 4. BOULEVARD TEAM
 STRUCTURE
  5. 5. BOULEVARD TEAM
 STRUCTURE #MUSICPOD #STORYPOD #VIDEOPOD #CASTPOD THREE MEMBERS PER POD
  6. 6. #MUSICPOD 1) SOUNDCLOUD & SPOTIFY 2) CHOOSE #MUSICMONDAY 3) CURATE PLAYLISTS
  7. 7. #STORYPOD 1) BELMONT’S INSTAGRAM 2) TAKEOVER THURSDAY 3) STORY HIGHLIGHT FEATURES
  8. 8. #VIDEOPOD 1) PRODUCE/FILM VIDEO CONTENT 2) COLLABORATE WITH DEPARTMENTS 3) HYPE VIDEOS & VLOGS
  9. 9. #CASTPOD 1) LAUNCH BELMONT’S PODCAST 2) COLLABORATE WITH DEPARTMENTS 3) PLAN, PRODUCE, RECORD, EDIT
  10. 10. LEADERSHIP
 STRUCTURE
  11. 11. LEADERSHIP
 STRUCTURE #MUSICPOD
 LEADER #STORYPOD
 LEADER #VIDEOPOD
 LEADER #CASTPOD
 LEADER BOULEVARD TEAM CAPTAIN
  12. 12. #POD-LEADERS 1) LEAD BY BOULEVARD CAPTAIN 2) WEEKLY PLAN CONTENT PLANNING 3) CROSS-POD COLLABORATION
  13. 13. SOCIAL MEDIA
 PLANNING
  14. 14. 1) POD LEADER MEETING 2) WEEKLY TEAM MEETING 3) ASSIGNMENTS ADDED TO CALENDAR SOCIAL MEDIA
 PLANNING
  15. 15. SOCIAL MEDIA PLANNING 4) PLAN ENTERED IN MASTER CALENDAR 5) PLAN DISCUSSED AT NOW&NEXT 6) OTHER CONTENT ADDED
  16. 16. BOULEVARD TEAM 
 COMMUNICATION
  17. 17. 1) SLACK IS THE PRIMARY TOOL 2) CONTENT SHARING/MODERATION 3) POD CHANNELS FOR DISCUSSION BOULEVARD TEAM 
 COMMUNICATION
  18. 18. THE MAKING OF A STREET TEAM
  19. 19. 1) STUDENTS YOU KNOW/TRUST 2) STUDENTS WHO ARE PLUGGED IN 3) ASK OTHERS FOR HELP THE MAKING OF A STREET TEAM
  20. 20. RECRUITING STUDENTS
  21. 21. RECRUITING STUDENTS 1) INCOMING CLASS GROUP 2) BE BELMONT DAY PHOTO BOOTH 3) STUDENT ACTIVITIES FAIR
  22. 22. APPLYING TO BE ON THE TEAM
  23. 23. APPLYING TO BE ON THE TEAM 1) STUDENTS APPLY ON TEAM WEBSITE 2) CAPTAIN INTERVIEWS FIRST 3) LOUGAN INTERVIEWS SECOND
  24. 24. BOULEVARD TEAM AGREEMENT 1) MUST BE SIGNED TO PARTICIPATE 2) NON-DISCLOSURE AGREEMENT 3) INTELLECTUAL PROPERTY AGREEMENT
  25. 25. FIND WAYS TO 
 MOTIVATE THEM
  26. 26. MOTIVATE YOUR TEAM 1) MENTOR & GIVE RESPONSIBILITY 2) GIVE THEM PERKS THAT ROCK 3) ALWAYS RECOGNIZE THEM
  27. 27. RECOGNITION IS THE KEY
  28. 28. CULTIVATE A
 CONVEYOR BELT OF TALENT
  29. 29. Build Your STUDENT SOCIAL 
 MEDIA TEAM

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