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Building a Student Social Media Street Team

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In this lightning session for the 2017 Higher Education Web Professionals Conference, Lougan Bishop discussed how he created and organized the Boulevard Team, Belmont University's social media street team comprised of student volunteers. He also discussed the process of identifying students and how the team is structured.

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Building a Student Social Media Street Team

  1. 1. SOCIAL MEDIA
 STREET TEAM Building a @LOUGAN | #LIT12 | #HEWEB17
  2. 2. THE 
 BOULEVARD
 TEAM
  3. 3. THE 
 BOULEVARD
 TEAM 1) CONTENT PLANNING & CREATION 2) MONITORING & MODERATION 3) FOCUS GROUP
  4. 4. STRUCTURED
 TEAMS
  5. 5. STRUCTURED
 TEAMS MUSIC STORY VIDEO PLANNING THREE MEMBERS PER POD
  6. 6. #MUSICPOD 1) BELMONT’S SOUNDCLOUD 2) SEMESTER PLAYLISTS 3) CURATE #MUSICMONDAY
  7. 7. #STORYPOD 1) BELMONT’S INSTAGRAM 2) TAKEOVER THURSDAY 3) CAPTURE LIFE IN PHOTOS
  8. 8. #VIDEOPOD 1) CREATE VIDEO CONTENT 2) WHY BELMONT WEDNESDAY 3) CREATE “HYPE” VIDEOS
  9. 9. #PLANNINGPOD 1) THEY PULL IT ALL TOGETHER 2) PROPOSE IDEAS FOR THE FUTURE 3) PLAN WEEKLY SOCIAL CONTENT
  10. 10. THE MAKING
 OF A TEAM
  11. 11. RECRUITING STUDENTS
  12. 12. RECRUITING STUDENTS 1) INCOMING CLASS GROUP 2) BE BELMONT DAY PHOTO BOOTH 3) STUDENT ACTIVITIES FAIR
  13. 13. FIND WAYS
 TO MOTIVATE THEM
  14. 14. MOTIVATE YOUR TEAM 1) MENTOR THEM 2) GIVE THEM PERKS 3) RECOGNIZE THEM
  15. 15. RECOGNITION IS THE KEY
  16. 16. CULTIVATE A
 CONVEYOR BELT OF TALENT
  17. 17. SOCIAL MEDIA
 STREET TEAM Build Your

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