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What Is Simba? 2010

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SIMBA = Simultaneous Interactive Marketing & Brand Administration.
This show is a Hypothetical Business Case:
When Corporate Strength Meets Local Agility.

Published in: Business
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What Is Simba? 2010

  1. 1. What is SIMBA?<br />When Corporate Strength Meets Local Agility<br />
  2. 2. What is SIMBA?<br />S<br />imultaneous<br />I<br />nteractive<br />M<br />arketing &<br />B<br />rand <br />A<br />dministration<br />
  3. 3. What is SIMBA?<br />SIMBA Combines:<br />LaBreche<br />a brand communications company <br />& <br />LoudClick <br />build websites together<br />
  4. 4. What is SIMBA?<br />Successful Internet brands focus on managing content and encouraging participation within their system. SIMBA allows brands that weren’t born on the Internet the same capabilities. <br />
  5. 5. Before SIMBA<br />The website is the DESTINATION<br />Customers are asked to talk directly to THE BRAND<br />The website is one-way communication from corporate headquarters to customers. <br />Consumers are disconnected from their shopping experience<br />No interaction with local stores/people<br />
  6. 6. After SIMBA<br />The corporate website <br />is the INFORMATION HUB<br />Each store has their own approved website<br />Customers talk directly to <br />THE LOCAL STORE<br />THE LOCAL STAFF<br />The SIMBA Approach:<br /><ul><li>Local Content
  7. 7. Employee Voices
  8. 8. Corporate Information Syndicated
  9. 9. Familiar Relationships
  10. 10. A platform for launching corporate campaigns and initiatives </li></ul>Minneapolis<br />Austin<br />Buffalo<br />Portland<br />
  11. 11.
  12. 12. Corporate<br />Website<br />
  13. 13. Corporate<br />Website<br />
  14. 14. Portland<br />Website<br />
  15. 15. Portland<br />Website<br />
  16. 16. Austin<br />Website<br />
  17. 17. Austin<br />Website<br />
  18. 18. Buffalo<br />Website<br />
  19. 19. Buffalo<br />Website<br />
  20. 20. Minneapolis Website<br />
  21. 21. Minneapolis Website<br />
  22. 22. Key Features<br />
  23. 23. Local Website:<br /><ul><li>Consistent Design & Branding</li></ul>Consistent Branding<br />
  24. 24. Local Website:<br /><ul><li>News & Updates (Syndicated)
  25. 25. Newsletter Sign Up (Syndicated)
  26. 26. Featured Pet Toy (Syndicated)</li></ul>Updated by Corporate<br />Consistent Branding<br />
  27. 27. Local Content<br />Local Content<br />Local Content<br />Local Content<br />
  28. 28. Corporate<br />Content<br />(Syndicated)<br />Corporate<br />Content<br />(Syndicated)<br />Corporate<br />Content<br />(Syndicated)<br />Corporate Content (Syndicated)<br />
  29. 29. Customer Content<br />
  30. 30. Video Demo<br />Corporate Syndication: <br /><ul><li>Corporate User
  31. 31. Signs into corporate website
  32. 32. Adds a news item
  33. 33. News Item is syndicated to all local websites</li></ul>(video on next slide) <br />
  34. 34. Video Demo<br />Local Engagement:<br /><ul><li>Minneapolis Store Manager
  35. 35. Notices 2 submissions have been made
  36. 36. Reviews and publishes customer submission
  37. 37. Reviews and publishes the Employee Blog Post
  38. 38. Adds a local resource
  39. 39. Reviews live pages</li></ul>(video on next slide)<br />
  40. 40. Hypothetical Business Case:<br />
  41. 41. Corporate Profile<br />Franchise Company<br />1,200 Stores<br />12,000 Store Employees<br />$1.2 Billion Annual Sales<br />$1 Million Annual Sales/Location<br />
  42. 42. Corporate Web Presence<br />1,201 Websites<br />1 Corporate Website (Syndication Hub)<br />1,200 Store Websites<br />Employees Contribute<br />Managers Approve<br />Syndicated Corporate Content<br />
  43. 43. Minneapolis Store<br />
  44. 44. Mary RichardsMinneapolis Store Manager<br />
  45. 45. Lou GrantMinneapolis Team Member<br />
  46. 46. “Lou, you feed your dogs the Simba Pets Deli Fresh Food, would you please write a blog post about your experience?”<br />“Sure thing – I’ll be happy to.”<br />
  47. 47.
  48. 48.
  49. 49.
  50. 50. Store Reach<br />Store Reach<br />200 Subscribers<br />86 Subscribers<br />38 Followers<br />56 Fans<br />Total Store Reach<br />380 People<br />
  51. 51. Employee Reach<br />Mary<br />Hubert<br />Lou<br />33 Followers<br />42 Followers<br />50 Followers<br />92 Friends<br />120 Friends<br />200 Friends<br />Employee Reach = 537 People<br />
  52. 52. Total Reach<br />Store Reach<br />200 Subscribers<br />86 Subscribers<br />38 Followers<br />Mary<br />Hubert<br />Lou<br />56 Fans<br />33 Followers<br />42 Followers<br />50 Followers<br />92 Friends<br />120 Friends<br />200 Friends<br />Store Reach (380 People) + Employee Reach (537 People)<br />Total Reach = 917 People<br />
  53. 53. Minneapolis Store Website Updated<br />Distribution<br />Links Distributed via<br />200 E-newsletter Subscribers<br />86 RSS Subscribers<br />163 Twitter Followers<br />468 Facebook Fans<br />Results<br />917 People Receive Update<br />90 Visit Store (9.8%)<br />$20 Average Customer Visit<br />$1,800 in Additional Sales<br />Website Equity<br />183 Website Visits<br />18 New Newsletter Subscribers<br />9 New RSS Subscribers<br />9 New Twitter Followers<br />9 New Facebook Fans<br />
  54. 54. Store Website Updated<br />Business Case<br />Four Updates/Month<br />$7,200 increase in monthly sales<br />180 additional followers<br />Translated Annually (*12)<br />$86,400 increase in local sales (8.64%)<br />2,160 increase in followers<br />Corporate Results (Annual)<br />$1,036,800 increase in sales (8.64%)<br />2,592,000 additional local followers<br />Intangible Results<br />More engaged workforce<br />Local content<br />Community connection<br />Improve franchisee relations<br />Stronger franchise offering<br />Incredible story/press opportunity<br />
  55. 55.
  56. 56. LaBreche<br />Brand Development<br />Public Relations & Social Media<br />Interactive<br />Design<br />LaBreche helps corporate maximize brand communication through the network. <br />
  57. 57. LoudClick<br />Minnesota Corporation<br />Founded in 2006<br />Technology Development- 18 months<br />Public Implementation- 24 months<br />Enterprise Development- 12 months<br />20+ Private Equity Investors<br />LoudClick helps local users maximize their marketing efforts<br />
  58. 58. LoudClick<br />Private Branding<br />Existing Technology<br />Thousands of Websites<br />Thousands of Users<br />100% Managed Technology, Infrastructure & Operations<br />LoudClick helps local users maximize their marketing efforts<br />
  59. 59. LoudClick<br />Online Marketing<br />Best Practices<br />Content<br />Social Media<br />Live Support<br />No Corporate Training Costs<br />No Corporate Staffing Costs<br />LoudClick helps local users maximize their marketing efforts<br />
  60. 60. For more info contact:<br />Beth LaBrecheblabreche@labreche.com<br />612.338.0901<br />

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