WG-USA internet & SM tools - presentation


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This PowerPoint presentation was uploaded in support of a discussion on Facebook AAUW Social Media Task Force Team Page.

SM Class: Online Branches and SM tools -- by Louise McLeod

The workshop I gave used Women Graduates-USA as the example since we are a totally online organization with face-to-face meetings only once per year

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WG-USA internet & SM tools - presentation

  1. 1. Use of the Internet and Social Networking as a Tool for Sustaining NFAs Putting Our “Virtual” Organization Online
  2. 2. Our Online Goals <ul><li>provide ONLINE RESOURCES relating to our mission and vision </li></ul><ul><li>create a NETWORK of women who are interested in international issues </li></ul><ul><li>provide A MEETING PLACE where members could discuss issues </li></ul><ul><li>create an awareness of the NEED FOR ADVOCACY in the United States about issues that affect women globally </li></ul><ul><li>be part of an INTERNATIONAL NETWORK of like-minded women (IFUW). </li></ul>We wanted to
  3. 3. Our Activities The key ingredient to making that happen is
  4. 4. Our Activities COMMUNICATION
  5. 5. Preliminary Steps Preliminary Steps <ul><li>Create a Website </li></ul><ul><li>Create a Communications Network </li></ul><ul><li>Create Board and Administrative Processes (How will the Board work?) </li></ul>We needed to
  6. 6. Preliminary Steps Preliminary Steps 1. Created a Website to: Host ONLINE RESOURCES relating to our mission and vision. Be A MEETING PLACE where members could discuss issues. Provide ADVOCACY activities in the United States about issues that affect women globally (Program Priorities). Act as our INFORMATION CENTER for all activities relating to the organization. Act as our BUSINESS CENTER for some WG-USA administration activities. What we did
  7. 7. Preliminary Steps Preliminary Steps On the Website Who We are and How we Operate How to Join Program Priorities and Issues (Advocacy) Resources and Publications Links to Other Organizations Member Center / Member Meeting Place
  8. 8. Preliminary Steps Preliminary Steps Website Technologies Standard web pages Database technologies and programming RSS Feeds (Rich Site Summary) CMS (Content Management System) Wordpress Shopping Cart (online membership payment)
  9. 9. Preliminary Steps Preliminary Steps <ul><li>2. Established Communications Network </li></ul><ul><li>Types of Communication </li></ul><ul><li>Board and committees to members </li></ul><ul><li>Members to board </li></ul><ul><li>Member to member </li></ul><ul><li>Social Networking </li></ul>What we did
  10. 10. Our Activities The key ingredient is our online Membership Database Communications From this single database, we can drive all of our membership communications EXCEPT member-to-member and social networking.
  11. 11. Our Activities <ul><li>Communicating to the Membership </li></ul><ul><li>Automated e-mail blasts </li></ul><ul><li>The Flame – our e-newsletter is created right on the website and sent quarterly </li></ul><ul><li>The database can be ‘segmented’ meaning we can target specific groups within the membership with information of particular interest to that group. </li></ul>Communications
  12. 12. Our Activities <ul><li>Member-to-Member Communication </li></ul><ul><li>No direct communication member-to-member. </li></ul><ul><li>2. Online discussion groups and blogging software </li></ul><ul><li>3. Discussions via Listserv (In development) </li></ul>Communications
  13. 13. Our Activities <ul><li>Social Networking </li></ul><ul><li>Facebook 2. Twitter 3. Linked In </li></ul>Communications
  14. 14. Preliminary Steps Board Processes <ul><li>3. Set up Communication Tools and Administrative Processes for the Board </li></ul><ul><li>Communications: Teleconference and E-mail </li></ul><ul><li>Document Collaboration </li></ul><ul><li>Website Business Center </li></ul>What we did
  15. 15. Preliminary Steps Board Processes <ul><li>Communications </li></ul><ul><li>Teleconference and Skype </li></ul><ul><li>E-mail </li></ul><ul><li>[Web Conferencing] – in development </li></ul><ul><li>4. Occasional face-to-face meetings </li></ul>What we did
  16. 16. Preliminary Steps Board Processes Online Document Collaboration, Scheduling, Archiving Google docs Google Calendar Doodle (for meeting time consensus) Drop Box (‘Cloud’ Storage)
  17. 17. Preliminary Steps Board Processes <ul><li>Our Website ‘Business Center’ </li></ul><ul><li>Membership Database </li></ul><ul><li>Report Writer </li></ul><ul><li>TO DO list </li></ul><ul><li>Nominations and Voting (E-blast mailings) </li></ul><ul><li>Leadership Directory </li></ul><ul><li>Motions and Voting </li></ul><ul><li>E-Newsletter Creator – The Flame </li></ul>
  18. 18. Preliminary Steps www.wg-usa.org