Get practical advice from SEO experts: Marco Bonomo is an SEO Specialist working for the award-winning MediaCom agency in London and Matt Hunt, is a Technical SEO Consultant at Builtvisible. In this short ~20 minute talk they present bite-sized actionable optimisation advice for getting your job advertisements listed higher in Google jobs using the relevant content and Schema markup. These talks are offered free to the SEO community working from home during the coronavirus pandemic. Watch a recording of the stream to go with these slides here: https://www.youtube.com/watch?v=tNYY5qiLkv4 Visit https://www.authoritas.com for more SEO advice and SEO tools and data to help you drive more organic traffic to your ecommerce stores.

2. ● Marco Bonomo
● Matt Hunt
AUTHORITAS
● SEO Jo Blogs - Growth Marketer
● Carrie Shepherd - Marketing Executive
Google For Jobs

3. Marco Bonomo, SEO Specialist
● Marco is an SEO Specialist working for the award-
winning MediaCom London.
● Contributor to Search Engine Land and
BrightonSEO speaker for the past 2 years.
● First hand experience as a recruiter
● SEO experience in Ecommerce, Analytics and
Google for Jobs
● More info on marcobonomo.co.uk
● FUN FACT: used to be a figure skater

4. Tip One: Become familiar with these resources
Top Tips from Marco Bonomo
1) 2) 3)
Official guidelines GFJ foundations Schema

5. Top Tips from Marco Bonomo
Tip Two: Focus on a high-quality job ad copy
• Working hours, salary and
benefits
• Desirable skills
• Company information
Good to have
• Brief company intro
• Role description
• Key responsibilities
• Skills and experience
Must have

6. Top Tips from Marco Bonomo
Tip Three: Be precise about exact location
• Adding the exact location (down to street and post code) is
another key factor in improving the Google for Jobs rankings
USER
IP ADDRESS
JOB AD
LOCATION

7. Top Tips from Marco Bonomo
Tip Four: Mark up work-from-home jobs
Use this property to specify that the job is a Work from
home job.
Use this property to specify geographic location(s) in which
employees may be located for work from home jobs. At
least one country is required.
"jobLocationType":
"TELECOMMUTE"
2) COUNTRY
1) JOB LOCATION TYPE
"applicantLocationR
equirements": {
"@type": "Country",
"name": "USA"}

8. Top Tips from Marco Bonomo
Tip Five: Make Google Data Studio part of your GFJ reporting
Users / Applications Locations

9. Matt Hunt, Technical SEO Consultant
● Technical SEO Consultant at Builtvisible,
specialist organic digital performance
agency.
● GFJ implementation experience with
WordPress.
● Worked within recruitment sector.
● Focuses on SEO for lead generation.
● FUN FACT - Fav animal is honey badger

10. Tip One: Keyword research
Top Tips from Matt Hunt

11. Tip Two: Test and improve -- why only one advert?
Top Tips from Matt Hunt

12. Tip Three: Don’t abuse the schema
Top Tips from Matt Hunt

13. Tip Four: Wordpress implementation.
Top Tips from Matt Hunt

14. Tip Five: Think MQL
Top Tips from Matt Hunt

15. Thank you - over to Q and A
● All great tips from 3 experts
● Matt Hunt - @MattHuntSEO
● Marco Bonomo - @MarcoBonomoSEO

16. “Making Paid and Organic Work Together"
● Azeem Ahmed
● Julie Friedman Bacchini
● Maciej Franas
Monday 11th May 2020 @ 4 p.m. SEO Advice, tea and cake with...