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WHAT IS A DMP?
Any Place a Consumer Touches Your Content or Brand,
You Have This Event, Creating DATA
Presented by Andy Mo...
TYPES OF DATA THAT FLOWS INTO A DMP

Content
Media Device
Consumer Insights

Cross Platform
FULL CUSTOMIZATION OF A DMP

Behaviors
Audience Building Blocks

Customized Hierarchies
Comprised of Categorized Behaviors...
DMP: BEYOND AD TECH
Ad Tech
Ad Networks
Trade Desks
SSPs
DSPs

Consumer
Information

Consumer
Technology

Weather
Consumer...
DMP: EVOLVING BEYOND AD OPS
A DMP is Utilized Across the Enterprise
C- Level Executives

Business
Development

Operations
...
DMP: DELIVERING VALUE ACROSS THE BUSINESS
Increase
Reach
And Scale

Enhance
Products

Audience
Extension

Cross
Platform

...
THE ACTIVATION OF DATA

Where is the Data Going?
Ad Tech
• Ad Servers
• Exchanges
• RTB
• SSP
• DSP

Consumer
Information
...
LAYERING YOUR DATA
Expand Your Knowledge Base
ACTIVATIONS ACROSS MEDIA
API
LOTAME API

DATA COLLECTION API
AUDIENCE EXTRACTION API
LOTAME SERVICES API
REPORT SERVICES API
The Most Important API:

THE HUMAN API
Lotame’s True Differentiator
LOTAME BY THE NUMBERS

370 % increase in audience impressions
113 % increase in Lotame customers
80 % increase in revenue ...
DMP EXECUTIVE SESSIONS

Andy Monfried, Founder and CEO

Kevin Kohn, Chief Revenue Officer

Adam Lehman, COO/GM

Mike Sulli...
THANK YOU
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Andy Monfried Lotame Client Summit Slide Deck

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Andy Monfried's Presentation from the Lotame Client Summit
11/5/13, NYC

Published in: Business, Technology
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Andy Monfried Lotame Client Summit Slide Deck

  1. 1. WHAT IS A DMP? Any Place a Consumer Touches Your Content or Brand, You Have This Event, Creating DATA Presented by Andy Monfried, Founder and CEO of Lotame Solutions at the Lotame Client Summit on 11/5/13.
  2. 2. TYPES OF DATA THAT FLOWS INTO A DMP Content Media Device Consumer Insights Cross Platform
  3. 3. FULL CUSTOMIZATION OF A DMP Behaviors Audience Building Blocks Customized Hierarchies Comprised of Categorized Behaviors that roll up into a “view” of your business
  4. 4. DMP: BEYOND AD TECH Ad Tech Ad Networks Trade Desks SSPs DSPs Consumer Information Consumer Technology Weather Consumer Medical Info Government Ecommerce Interest Based Politics Sports Social Financial Entertainment Technology Gaming Video Audio Music Telecom Education Tech
  5. 5. DMP: EVOLVING BEYOND AD OPS A DMP is Utilized Across the Enterprise C- Level Executives Business Development Operations Legal Content Management Content Publishing Web Experience CRM Ad Ops Sales Product Development Marketing Product Management
  6. 6. DMP: DELIVERING VALUE ACROSS THE BUSINESS Increase Reach And Scale Enhance Products Audience Extension Cross Platform Create New Products Direct Sales Custom Content Indirect Sales RTB/ Trading Desks Search Enhanced Targeting Increase Subscribers Stronger RFP/ Contracts Email Enhanced TV Set-top Boxes Informed Media Buys Enrich User Profiles Better Fill Rates Unifying Profiles Offline to Online Higher CPMs Custom Audio/ Video
  7. 7. THE ACTIVATION OF DATA Where is the Data Going? Ad Tech • Ad Servers • Exchanges • RTB • SSP • DSP Consumer Information • CRM Systems • Custom Databases • Email Providers • CMS Mobile • Dynamic Content Serving • Ad Servers Entertainment Technology • Video • Audio Streams • Connected TV
  8. 8. LAYERING YOUR DATA Expand Your Knowledge Base
  9. 9. ACTIVATIONS ACROSS MEDIA
  10. 10. API LOTAME API DATA COLLECTION API AUDIENCE EXTRACTION API LOTAME SERVICES API REPORT SERVICES API
  11. 11. The Most Important API: THE HUMAN API Lotame’s True Differentiator
  12. 12. LOTAME BY THE NUMBERS 370 % increase in audience impressions 113 % increase in Lotame customers 80 % increase in revenue YTD people added to the organization in 2013 33 325 % YOY increase in customer attendance at this year’s summit
  13. 13. DMP EXECUTIVE SESSIONS Andy Monfried, Founder and CEO Kevin Kohn, Chief Revenue Officer Adam Lehman, COO/GM Mike Sullivan, CFO Jeremy Pinkham, Chief Technology Officer Kalyan Lanka, VP of Products
  14. 14. THANK YOU

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