13204084 pss7

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13204084 pss7

  1. 1. 2013/10/18 Content Introduction Application Pros & Cons Survey Conclusion
  2. 2. 2013/10/18 Introduction of QR code – Background Information Quick Response Code Matrix barcode First designed for the automotive industry in Japan Record information
  3. 3. 2013/10/18 Introduction of QR code – Features High capacity encoding of data Small printout size Kanji and Kana capability Dirt and damage resistance Readable from any direction Structured appending feature
  4. 4. 2013/10/18 Application of QR code Advertisement Communication Entertainment Access additional information
  5. 5. 2013/10/18 In July 2010, Calvin Klein Jeans launched a QR code billboard on the corner of Lafayette and E. Houston in New York City. The code directed users to a provocative 30-second branded video. Recently, we can Invite our friends to a WeChat group chat via QR code
  6. 6. 2013/10/18 Green Day launched their new album with a QR code. By scanning the code, fans are directed to an exclusive mobile site where they can listen to music, watch videos, connect with other fans, and even download to their phone the hit song. An enterprising chef has even decided to label the sushi that he serves at his restaurants with QR codes in order to provide customers all the relevant information concerning the piece of sushi sitting right in front of you.
  7. 7. 2013/10/18 More about the application of QR code
  8. 8. 2013/10/18 Pros & Cons of QR code Pros Cons •Fast readability •Greater storage capacity •Easy to use •Wide range of uses •Trackable •Cost effective •Security issues •Need a reader •Scanning takes a while •Not everyone is familiar with QR code •Inconsistency
  9. 9. 2013/10/18 Survey Result about QR code In order to know more about the application of QR code in Hong Kong, we have done a survey about it. We launched our online survey on Qualtrics, and we received 24 effective response.
  10. 10. 2013/10/18 Gender of interviewees Male 33% Female 67% Age of interviewees less than 11 16-20 21-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 more than 60 0% 4% 4% 92%
  11. 11. 2013/10/18 The number of people who really know what a QR code looks like 18 16 14 12 10 8 6 4 2 0 Series1 presented a QRcode image presented a Code 39 image presented a High Capacity Color Barcode image don't know 17 0 5 2
  12. 12. 2013/10/18 The number of interviewees who have seen a QR code No 8% Yes 92%
  13. 13. 2013/10/18 The places where interviewees saw QR codes other, 4 in a catalogus, 7 in a newspaper, 10 in a magazine, 16 on out door advertisments, 9 on television, 9 on a coupon, 12 on a product, 15 0 2 4 6 8 10 12 14 16 18
  14. 14. 2013/10/18 Number of interviewees who have sccaned a QR code yes No
  15. 15. 2013/10/18 The reasons for scanning a QR code. 12% 24% access video get a coupon or discount interact with social media properties 29% other 35%
  16. 16. 2013/10/18 Average score of people's feeling about using a QR code 78 77 76 75 74 73 72 71 70 easy to use convenient quick response useful
  17. 17. 2013/10/18 The reasons why interviewees not using QR code NO NEED OTHER do not have a smart phone smart phone cannot access to the Internet 0% 0% 29% 71%
  18. 18. 2013/10/18 Do you know how to get the information from a QR code?(people who have never scanned a QR code) No 0% Yes 100%
  19. 19. 2013/10/18 Chart The applications of QR code get a coupon or discount 18% interact with social media properties 12% other 23% Other 28% access video 18% don't know 6% access additional information 23%
  20. 20. 2013/10/18 The relationship between the places interviewees seen QR codes and the reason for scanning them. 6 5 4 3 2 1 0 on a on a on on out in a in a in a other produ coupo televisi door maga newsp catalo ct n on advert zine aper gus isment s access additional information 5 6 3 3 6 3 4 3 access video 2 2 1 2 3 2 1 0 get a coupon or discount 4 4 2 3 6 3 3 1 interact with social media properties 5 3 3 3 4 4 3 1 other 2 0 1 1 1 2 1 0

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