Teach Google How To Read Your Flash

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Topic about Google search and Adobe Flash. Flash and Search engine optimization (SEO).

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Teach Google How To Read Your Flash

  1. 1. Teach Google how to read your Flash ? By plugin @ vr2online @lostofctrl
  2. 3. of internet-connected computer Source : adobe.com , onflex.org , adobe.com article
  3. 4. How Google indexing? <ul><li>GoogleBot </li></ul><ul><li>Spider method </li></ul><ul><li>Scan content and find next link </li></ul><ul><li>Hop through link (anchor) </li></ul>
  4. 5. Google do… <ul><li>Scan through “plain-text” website </li></ul><ul><li>Find link(s) in each page </li></ul><ul><li>And other algorithm </li></ul>
  5. 6. Google don’t… <ul><li>Try to running JavaScript on your page. </li></ul><ul><li>Reading other content than plain text. </li></ul><ul><li>Mean.. Google can’t read your flash. </li></ul>
  6. 7. Why care? <ul><li>Do you want visitor of your site? </li></ul><ul><li>Then which way people most visit your site? </li></ul><ul><li>Google? </li></ul><ul><li>Search Engine Optimization (SEO). </li></ul>
  7. 8. Good news! <ul><li>Google can read “Flash” now </li></ul><ul><li>http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html </li></ul><ul><li>Yahoo , too </li></ul>
  8. 9. But…
  9. 10. Wanna click this? Can we get better search result of our website? Dynamic content , Complex flash , Bi-language
  10. 11. Way to solve <ul><li>Wait Google to make it better… </li></ul><ul><li>Or find another way to improve it </li></ul>
  11. 12. First Choice <ul><li>Don’t use them </li></ul><ul><li>Or use only important part (ex. Logo) </li></ul><ul><li>And what about flash application (RIA) ? </li></ul>
  12. 13. Second Choice <ul><li>Make “IF” </li></ul><ul><li>IF user THEN display “Flash” </li></ul><ul><li>IF Googlebot THEN display “HTML CONTENT” </li></ul>
  13. 14. Third Choice <ul><li>Use JavaScript to load Flash instead </li></ul><ul><li>Target Div to load flash will have content about it. (when JavaScript run these content will not show) </li></ul>http://www.hochmanconsultants.com/articles/seo-friendly-flash.shtml
  14. 15. Forth Choice <ul><li>SWFAddress </li></ul><ul><ul><li>Deep linking for Flash and Ajax </li></ul></ul><ul><li>With this you can </li></ul><ul><ul><li>Bookmarking in a browser or social website </li></ul></ul><ul><ul><li>Sending links via email or instant messenger </li></ul></ul><ul><ul><li>Finding content with the search engines </li></ul></ul><ul><ul><li>History and reload buttons </li></ul></ul>http://www.asual.com/swfaddress/
  15. 16. Other Choice <ul><li>Googling and search for it! </li></ul><ul><li>Many tool and framework support this! </li></ul>
  16. 17. Macromedia Flash Search Engine SDK <ul><li>swf2html utility. </li></ul><ul><li>Extract text in Flash to create HTML </li></ul><ul><li>Old thing “Adobe” doesn’t support now </li></ul>
  17. 18. Gaia Framework http://www.gaiaflashframework.com
  18. 19. In one click!
  19. 20. Thank you! <ul><li>plugin123@hotmail.com / @lostofctrl </li></ul>

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