Rodriguez presentation

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Rodriguez presentation

  1. 1. Connect. Engage. Deploy.
  2. 2. Before theInternet, weused togather toshare ourpassions
  3. 3. Today, social media helps usconnect, engage, and deploy…
  4. 4. Anytime.Anywhere.
  5. 5. Connect.To be the conduitbetween the audienceand valuable contentand resources
  6. 6. Social Media Channels(…just a few)
  7. 7. Facebook• 901 million users, 425 million mobile• 20% of all web pages viewed• Average 20 minutes per visit• Posting from 1-4 pm = higher responseSource: Facebook (2012)
  8. 8. Twitter• 465 million users• 84% retweet due to personal connection• 69% decide who to follow based on suggestion from friend• Best to tweet after lunch, early in weekSource: Twitter (2012)
  9. 9. YouTube• 800 million unique viewers monthly• 600 million mobile views per day• #2 search engine (Google is #1…and Google owns YouTube)• 3rd most popular website (after Google and Facebook)Source: YouTube(2012)
  10. 10. One message before Social Media…
  11. 11. One message after Social Media…
  12. 12. Engage.
  13. 13. you need asocial media strategy
  14. 14. Set Goals
  15. 15. Listen and Learn
  16. 16. Analyze and Optimize
  17. 17. Deploy.
  18. 18. A case study… June 14, 2012 First Shot Fired Tech CU sends initial notice Credit union notifies members that the 52-year cooperative wants to convert to a bank, taking over $150 million worth of capital.
  19. 19. Within 72 hoursImmediate ResponseDraft opposition email, setup sitesPurchased domain (www.savetcu.org), createdTumblr page, WordPresssite, Facebook, Twitter, MailChimp, PayPal, andGoogle Drive accounts.
  20. 20. Within 2 weeksConnect with MembersEmail sent, directing members to webMembers use social media channels to express theiranger, form arguments, and mobilize against thecredit union. Volunteers register.
  21. 21. Within 4 weeksFacebook SuccessMore “like” David than GoliathWithin one month, Save TCU’s Facebook page getsmore likes than Tech CU’s page which was createdover two years ago.
  22. 22. Within 100 daysVictory!Social media helps gain 77% of the voteFirst time social media is used to oppose conversion.Leadership is spread among many, provides solidbase for engagement and action.
  23. 23. Before theInternet, weused togather toshare ourpassions
  24. 24. Today, social media helps usconnect, engage, and deploy…
  25. 25. to share ourpassionsand changethe world.

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