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Pricing strategy

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Marketing 100 - A

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Pricing strategy

  1. 1. Subject: Grocery items
  2. 2. 1.Mindpro Citimall
  3. 3. 2. Shoppers’ center
  4. 4. 3. Southway Square
  5. 5. 4. OK Bazaar
  6. 6. Grocery Items:• Johnson’s Bedtime Powder (200 grams)• Purity Cotton Roll (10 grams)• Bear Brand Swak Pack (33 grams)• Nescafe Classic (25 grams)• Fita Crackers (80 grams)• Fiesta Fruit cocktail (In heavy syrup) (439 grams)
  7. 7. • Maxx Cherry Menthol (200 grams)• Palmolive Naturals for Frizzy Wavy Hair (180 mL)• Modess Dry Max regular w/ wings (8 pads)• EQ Pink Small (12 pieces)• Papa Sweet sarap banana ketchup (550 grams)• Mega Sardines green (155 grams)
  8. 8. • Dazz Lemon dishwashing paste (200 Grams)• Joy lemon dishwashing liquid (250 ML)• Green Cross 40% solution Alcohol (150 ML)
  9. 9. Johnson’s Bedtime Powder67.50 65.00 66.50 65.25
  10. 10. Purity Cotton Roll5.50 5.50 5.25 5.25
  11. 11. Bear Brand Swak Pack9.50 9.25 9.25 9.25
  12. 12. Nescafe Classic20.00 19.50 19.50 19.50
  13. 13. Fita Crackers11.25 11.00 11.00 11.00
  14. 14. Fiesta Fruit cocktail49.75 49.50 49.50 49.50
  15. 15. Maxx Cherry Menthol29.50 28.50 28.00 28.50
  16. 16. Palmolive Naturals for Frizzy Wavy Hair 94.25 87.00 86.50 87.50
  17. 17. Modess Dry Max regular32.25 31.25 31.00 30.50
  18. 18. EQ Pink Small73.75 69.75 71.25 71.50
  19. 19. Papa Sweet sarap banana ketchup 26.00 25.75 25.75 25.75
  20. 20. Mega Sardines green14.50 13.25 13.10 13.25
  21. 21. Dazz Lemon dishwashing paste 21.50 21.00 2’s 31.50 Bundle Pricing 20.00
  22. 22. Joy lemon dishwashing liquid 64.00 66.25 60.75 66.50
  23. 23. Green Cross 40% solution Alcohol 18.75 18.00 18.00 18.50
  24. 24. Pricing Strategy1.Competition Pricing Almost all products have similar prices, there’s only small amount of adjustment.2. Bundle Pricing Dazz Dishwashing liquid in Southway Square are being sold by bundle.
  25. 25. Ranking: (most expensive goods)1. Mindpro2. Ok Bazaar3. Southway4. Gateway

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