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Emmett & Smith B2B PR - BMT Group - Exhibition Support

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Emmett & Smith provide BMT Group with valuable support at DSEI following on from the success at last year's show.

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Emmett & Smith B2B PR - BMT Group - Exhibition Support

  1. 1. accountable effective evocative exhibition support
  2. 2. accountable effective evocative requirement Following on from the success of the media outreach for DSEI 2013, Emmett & Smith was again tasked with providing BMT with exhibition support for this prestigious, world leading defence & security event, held in London. BMT recognised Emmett & Smith’s skills and expertise in engaging with the media and requested their support to help further build relationships with key defence journalists.
  3. 3. accountable effective evocative outcomes 1. Pre-show attendance coverage secured in trade press titles 2. Significant interest in the unmanned thought leadership idea 3. In-depth interviews with key journalists including: – Paul Elliot, Defence Contracts Bulletin – Dr Lee Willett, Jane’s Navy International – Richard Thomas, Unmanned Vehicles – Trevor Thomas, Australian Defence Business Review
  4. 4. accountable effective evocative verdict Johanna Probert, Marketing Manager at BMT Defence Services: “Emmett & Smith always demonstrate a real understanding of the constraints we often face when looking to communicate with the media. They do this by thinking outside of the box and developing ideas based on their in-depth knowledge of what journalists want. The team has made excellent use of the relationships it has with the media to further the business interests of BMT.”
  5. 5. accountable effective evocative contact Lorraine.emmett@emmettandsmith.com www.emmettandsmith.com @emmettandsmith 0207 384 7110

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