This case study summarises the success of the first year in which Emmett & Smith managed the PR for the energy & environment subsidiaries of the BMT Group, the international maritime engineering consultancy.
BMT is a global multi-disciplinary maritime engineering
consultancy comprising 25 subsidiaries, eleven of which offer
specific expertise to customers operating in the energy &
environment space. These eleven, largely autonomous, companies
need their individual capabilities and successes to be showcased
through Public Relations activities. However, the potential for a
joined up solution using the skill sets of multiple BMT subsidiaries
to address specific challenges, where appropriate, must not be
ignored. A PR focus on the offshore energy market was specified.
In the first year of the PR campaign 23 feature-length, thought
leadership articles were secured, all written by Emmett & Smith
but by-lined to BMT experts. Twelve interviews were secured
with influential journalists delivering substantial cuttings as either a
contribution to a wider article or as a dedicated feature. On-going
news release activity has also delivered significant coverage
supporting local presence and contract wins.
Dr Ralph Rayner Sector Director, Energy and Environment:
“I have worked closely with the Emmett & Smith PR team
over the past year and found them to be both receptive and
pro-active. They have demonstrated the intelligence and
flexibility to respond adeptly to changing tactical and
strategic requirements in a pragmatic and professional