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accountable
effective
evocative
PR strategy development
accountable
effective
evocative
requirement
BMT is a global multi-disciplinary maritime engineering
consultancy comprising...
accountable
effective
evocative
outcomes
Resistances to PR were identified and tactics put in place to address
these. Rela...
accountable
effective
evocative
verdict
Jenni Williamson, Group Marketing Manager: “The project
was invaluable both in ter...
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Emmett & Smith PR: BMT Group PR Strategy Development Case Study

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This short case study provides an overview of a PR strategy development programme that was undertaken on behalf of BMT, a leading international design, engineering, science and risk management consultancy with a reputation for engineering excellence. The project involved engaging with the most senior individuals within the Group in order for Emmett to Smith to go on to develop a meaningful and workable integrated PR approach. The four slides summarise the task; outcomes and the client’s verdict on the success of the project.

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Emmett & Smith PR: BMT Group PR Strategy Development Case Study

  1. 1. accountable effective evocative PR strategy development
  2. 2. accountable effective evocative requirement BMT is a global multi-disciplinary maritime engineering consultancy comprising 23 subsidiaries serving clients in the energy, transport and defence sectors. At the outset of the relationship the external PR function was regarded with some cynicism resulting from a decade of lacklustre PR support. As the incoming partner Emmett & Smith’s job was to open channels of communication, set and manage expectations whilst developing strong, working relationships with BMT’s Directors to help refine the Group PR Strategy
  3. 3. accountable effective evocative outcomes Resistances to PR were identified and tactics put in place to address these. Relationships were established which enabled communication to flow effectively. Specific concerns were either confirmed or disproved allowing decisions to be made, and Emmett & Smith was able to indicate where local priorities might conflict with Group strategy and proposed possible work around. The findings also indicated where the Group business strategy might be challenged by inherent traits and behaviours.
  4. 4. accountable effective evocative verdict Jenni Williamson, Group Marketing Manager: “The project was invaluable both in terms of intelligence gathering and as a means to rapidly establish relationships with the senior operators within the group. Emmett & Smith has effectively used the knowledge and contacts made during the project to deliver high quality media coverage tied tightly to our business strategy while being sensitive to individual business challenges and objectives.” Contact: Lorraine.emmett@emmettandsmith.com

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