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Effective blog posts


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Learn how to write an effective blog post for your business

Published in: Technology, Design
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Effective blog posts

  1. 1. Effective Blog Posts by Lorna SixsmithHow to Increase Traffic & Conversions to Sales Write on Track
  2. 2. How to Blog Effectively • Content Creation Ideas • Headlines that Hook • Keyword Research Tool • Images • Looks count! Remember the Presentation too • Importance of Tags & Categories • Calls to Action Write on Track
  3. 3. Content Creation Ideas • Benefits of your product/service • How to use your product/service • Reviews /comparisons of products • Write for the target market • Answer questions • Tell a story • Celebrity link • Interviews • Guest Posts Write on Track
  4. 4. Compelling Titles• How To• Lists e.g. Ten Tips on ...., 10 Secrets of ..., 7 Ways to ...., 5 Nautical Wallpapers ...• Rhetorical Questions (address the reader)• Keyword First e.g. Wallpaper Wednesday• Promises e.g. The Ultimate Guide to ...., Probably the best ..., The Quickest Way to..• Benefits – Use Power Words e.g. Free, fast, how to, learn• Part of a Club – e.g. Join us for ..., What Everyone knows abouts .... Write on Track
  5. 5. Google Keyword Research Tool• Use it to ensure your keywords are being searched for• See how many people are searching for it• Gives you keyword ideas• A free and essential tool• Where to use Keywords Write on Track
  6. 6. Keyword Tool – Broad Match Write on Track
  7. 7. Keyword Tool – Exact Match Write on Track
  8. 8. Why Images Are Essential • First Image – above the fold • Showcases • Breaks up text • Visual Interest • Explains your post further • Makes it relevant • Image will be shown when shared on other platforms Write on Track
  9. 9. Presentation of Your Blog Post• Clear Title• Images• Subheadings• Use Bold/italics to highlight• Use bullet points• Declutter your sidebar• Easy to navigate• About Us Page Write on Track
  10. 10. Blog Categories • SEO Advantages • Makes Navigation easier • Easy to find in sidebar • Max: 5 categories per post • Relevance Write on Track
  11. 11. Blog Tags• Tags = Keywords• Improve SEO by including Tags in sidebar• Tag Cloud• Wordpress collates tags• Use keyword tool to ensure optimisation Write on Track
  12. 12. Effective Calls to Action• Ask for comments / invite interaction / encourage community• Ask them to sign up for updates / like your facebook page• Create a sense of urgency with special offers• Tell them what value they will gain• Get them to return by hinting at next week’s content• Always try to include a keyword in the hyperlink (rather than ‘click here’) Write on Track
  13. 13. Other Ways to Grow Your Blog • Part of a community • Comment on other blogs • Promote your blog on other platforms e.g. Pinterest • Interact with others – don’t just self promote Write on Track
  14. 14. Start Blogging – Stop Procrastinating• Kill your Inner Blogging • Share to all your social Critic media platforms• Plan a schedule • Ask friends to read your• Write down your goals/aims post• Brainstorm some topics • Write meaningful• Read some articles / blog comments on ten blogs posts on blogging • Plan your next blog post• Read blog posts in your • Enjoy topic area Write on Track
  15. 15. • Lorna Sixsmith• Write On Track•• 086 1051007 Write on Track