Clonmel women in business simple & effective social media

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Simple and Effective Social Media for your business.

Why you should have a blog for your business.

What a blog can achieve for your business.

The importance of using the google keyword research tool.

Traffic to expect in the early days.

Why you should use facebook and twitter for your business.

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Clonmel women in business simple & effective social media

  1. 1. Effective & Simple Social Media For Your Business B2B companies that bloggenerate 67% more leads permonth than those who do not. Hubspot 2010
  2. 2. What is a blog?
  3. 3. Garrendenny Lane Blog• Started Jan 2008• First free PR from Blog – March 2008• Shows Shop is open and updated• Communication• Friendly Doorman• Blog = New Window Displays
  4. 4. Blog = Open Door
  5. 5. Advantages of Business Blogging• Sales via Blog• SEO -> More traffic, more sales• Expertise & Credibility• Showcase• Cost Effective• Journalists – “Free” PR• Means of communication• Personality
  6. 6. Blogging Tips• Showcase• Don’t make it all about the product/service• Add value• Benefits for customers• Call to action – v important
  7. 7. AIDA approach to blogging• Attract – readers with a good headline e.g. 10 tips to / How to / Probably the best xxxx ever• Interest – Interest them in your offer/info• Desire – Make them want it but don’t give all the information away.• Act – end with the “Call to Action” that you want them to take
  8. 8. How Much Extra Traffic?• Keyword Analysis Tool• Community• Commenting on other blogs
  9. 9. Keyword Research Tool
  10. 10. Keyword Results
  11. 11. Traffic to New Blogs
  12. 12. ‘Community-built’ traffic
  13. 13. Using Keyword Analysis
  14. 14. Stats by Month
  15. 15. Facebook Business Pages
  16. 16. Why Use Facebook• So many people are on it• More people buying on facebook• Forming communities on facebook• Brand Awareness• Direct people to your blog & website• Show your personality• Update Once A Day
  17. 17. Twitter
  18. 18. Twitter for Business• 140 characters – short and sweet• Brand Awareness• Community• New customers• Drives traffic to blog/website
  19. 19. Social Media for You• Blog = Core• Other social media tools all help• Get more free publicity• Create more brand awareness• Create more business
  20. 20. Find Me At:• Lorna Sixsmith• www.garrendennylane.com• www.facebook.com/GarrendennyLane• www.write-on-track.com• www.facebook.com/Writeontrackresults• 086 1051007 / 056 4442310• www.linkedin.com/in/lornasixsmith

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