Transforming Business, Transforming           Communities The role of business in the ‘Big Society’                Steve F...
What is Business in the Community?Business in the Community stands for responsible business• We are a 29 year-old, busines...
Transforming Business,                                          Transforming Communities1. Raising Awareness              ...
The Business Leaders Consultation          December 2010                                     Every business leader we aske...
The
Scale
of
the
Challenge
for
the
West
MidlandsThe
regional
output
gap
has
increased
from
£10
billion
to
£15
billion.The
...
Business’s recommendations from our              consultation: Business/HMG & BITC1. Increase and replicate successful bus...
David Cameron: BITC AGM, Dec 2010                               “...a deal between government and                         ...
Every Business Commits•   Reduce carbon and protect the environment: e.g. by cutting    energy, reducing waste and encoura...
Role of Government                    Facilitator     Celebrate and raise Remove the                    Collaborative   aw...
Business Connectors• A comprehensive network of Business Connectors,  business secondments working closely with BITC in th...
Business ConnectorsCurrently BITC is• Identifying best examples of the Business Connector role• Raising awareness and buil...
The Vision• A culture and step-change in the way business engages  in their local community• Meaningful partnerships creat...
The
Prince’s
Mayday
Network                 www.bitc.org.uk


Take
the
Mayday
Journey...                                          Manage
your
carbon

Transform
your
                 ...

Join
us
in
the
Prince’s
Mayday
Network
and
start
your
journey
                   towards
a
sustainable
future
today....
 ...
Business
Case            www.bitc.org.uk
Business
Bene9its                       Business cases                                   Examples                         ...
Members
Toolkit•   Materials to Help Run Your Own Campaigns•   Access to Mayday 2010 Logos•   Mayday Brand Identity Guidel...
Live
Website       www.bitc.org.uk
Workshops     www.bitc.org.uk
Best
Practice‐
Journey
Stories           www.bitc.org.uk


Success
Story Energy Reduction & EfficiencyInstallation of light sensors, lower wattage and energy efficient lampsReduc...
Why
Should
You
                         








Sign
Up?•   Tools
&
Techniques•   Best
Practice
•   Contact
of
Local
Netw...


How
To
Join
in
        


3
easy
steps...1    2                 3                     www.bitc.org.uk

Input
=
Outputs   Like a GYM – you only get   out of it what you put IN...     Active Participation    means a Greater Re...
What is Start?An explanation            Start is inspired by the Prince of Wales            Millions of people across the ...
The pillars that support it                                         Simple steps                                   That ev...
Using Start in your marketing             Content should, if possible :               Explain the relationship between Sta...
Get
in
touchstephen.Aitzgerald@bitc.org.uk
Upcoming SlideShare
Loading in …5
×

BITC steve fitzgerald

669 views

Published on

Presentation from Steve Fitgerald of Business in the Community made at West Midlands Forum for Tomorrow breakfast on 25th March 2011

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
669
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • This presentation/booklet introduces BITC Environment\n\nIt covers:\n\nWhat we do\nWhat we work on\nHow we support BITC members\nWho we work with in partnership\nHow we are structured\n\nContext:\nThe importance of addressing environmental issues\n\nCampaign Specific Information:\nIndividual/Organisation benefits of working on climate change\nWhat a member journey on climate change might look like\nWhat common areas of issue related support we provide and in what way\n \nOther environment issues we cover:\nIntroduces other areas of interest\n
  • \n
  • \n
  • \n
  • As a BITC member, we can make this business case bespoke to your business and present a specific case to your Board / Senior management to ensure they are engaged around climate change\n\nIF ASKED...\nClimate Change Act: requires the UK and its businesses to reduce carbon emissions by 80% by 2050. \n\nCRC: a mandatory cap and trade scheme which aims to drive down energy consumption and improve energy efficiency in businesses\nFor business with >6,000Mwh energy use (around £0.5m) on half-hourly meters\n\nFor heavy energy-using businesses which are already involved in the EU Emissions Trading Scheme or Climate Change Agreements, the nature of the risks involved will already be clear. For a bigger number of large and medium energy using businesses, the cost of emissions is becoming clearer with the start of the Carbon Reduction Commitment in April 2010.\n
  • \n
  • New website to increase our Mayday offering especially to the SME market.\nRegional pages which have local events and news\nJourney stories which inspire businesses\nSocial networking tools such as forums and groups to make collaboration happen online.\n
  • \n
  • From quick-wins to leadership stories\n\nCase study library and knowledge bank\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • BITC steve fitzgerald

    1. 1. Transforming Business, Transforming Communities The role of business in the ‘Big Society’ Steve Fitzgerald Membership Director West Midlands Business in the Community www.bitc.org.uk
    2. 2. What is Business in the Community?Business in the Community stands for responsible business• We are a 29 year-old, business-led charity with a growing membership of 850 companies, from large multinational household names to small local businesses and public sector organisations.• We advise, support and challenge our members to create a sustainable future for people and the planet and to improve business performance. Our members work with us – locally, nationally and internationally - to define what responsibility looks like in the workplace, marketplace, community and the environment - and we share what we learn about driving performance through responsible business practice www.bitc.org.uk
    3. 3. Transforming Business, Transforming Communities1. Raising Awareness 2. Local Priorities: Acting• More needed to recognise, celebrate and raise awareness across all sectors of activity to illustrate Collaboratively effective local business community engagement • Businesses report feeling isolated with insufficient• Communicating the opportunities of good private- opportunities for the voluntary and private sectors to sector led regeneration across local and national come together locally in a meaningful way government • Biggest challenge seen as tying together all local 85% of business leaders think it is aspects and activity that is already happening locally – important that government recognises and more collaboration can deliver more benefit to raises awareness of effective local communities than companies acting alone business-community engagement3. Removing Red Tape & Promoting 4. Procurement as a lever for changeIncentives • Public sector procurement is seen as a significant potential lever for change at national and local level, and was• Working in communities should be made easier, particularly frequently mentioned in consultation discussions. In our for small business units and businesses survey of business leaders, 75% say it is important for• Businesses recognise the most profound contribution they government to address. can make in communities is to offer training, placements and job opportunities to those currently out of work Recommendations for moving forward with this include:• Mobilising volunteers 1. Support Local Authorities to look at social, environmental and economic factors and to link procurement with local strategic partnership development• Making sure work always pays 2. Bring public and private sectors together to identify the most appropriate proxies for• Competition law responsible business that can be recognised and rewarded in public sector 75% of business leaders surveyed say it is procurement, reducing the time and cost of this process and increasing its effectiveness in decision making. important that government strips away www.bitc.org.uk 3. Identify a few leading bodies, such as a Local Authority, an NHS Trust and a ‘red-tape’ to enable increased numbers of Government department to champion and pilot this going forward volunteers, with 40% saying they see this 4. Shape ‘The Future of Narrative Reporting Review’ to encourage and reward more public reporting for all companies to demonstrate their commitments as very important.
    4. 4. The Business Leaders Consultation December 2010 Every business leader we asked said there A mandate for action in were opportunities for their business to do communities of greatest more in the communities in which they operate; not one, in our survey, said it was need: not in their interest to do so.• 77 % said that business could The primary opportunities for replicating and broadening do more social and economic engagement of companies in local neighbourhoods are seen by business to be:• 80 % said that they would do • developing the skills and motivation of employees through more to engage other volunteering • increasing the diversity of employees by including more businesses people from excluded groups in the workforce • actively improving the social impacts of their products,• The identification of a unique services and marketing and important role for BITC in • • recruiting, investing and procuring locally improving local business relationships acting as a broker and • reducing operational costs • and ultimately, helping to create more sustainable brokerage as key to successful communities impactful partnerships
    5. 5. The
Scale
of
the
Challenge
for
the
West
MidlandsThe
regional
output
gap
has
increased
from
£10
billion
to
£15
billion.The
West
Midlands
has:• The
second
highest
Interna4onal
Labour
Organisa4on
unemployment
rate
of
any
 English
region,
at
9.8%,
with
261,000
people
out
of
work
(North
East
is
at
10.2%);

• 157,200
people
claiming
Jobseekers
Allowance
(JSA),
• 47.185

Young
People
claiming
JSA,
compared
to
31,000
in
2008,
and
the
second
 highest
youth
claimant
count
rate
of
the
English
regions
at
9.1%;
• an
employment
rate
dropping
from
70.0%
to
67.9%
in
the
3
months
to
Dec

2010
 (compared
to
a
na4onal
(English)
average
of
70.5%)
with
2,410,000
people
in
 employment;• the
second
highest
propor4on
of
people
with
no
formal
skills
qualifica4ons
(behind
 the
North
East).ONS
Labour
Market
StaQsQcs
February
2011
    6. 6. Business’s recommendations from our consultation: Business/HMG & BITC1. Increase and replicate successful business action in local communities that tackles the most pressing social issues – Transforming Business, Transforming Communities visit programme.2. Deepening and scaling up engagement in local communities.3. A commitment to remove barriers identified by business: – Health and safety culture - CRB – Insurance – Liability and Indemnity – Work placement/benefit traps – Competition Law and public interest4. Raise awareness and build momentum – a ongoing high profile media campaign aimed at engaging business and communities in the Business Connectors programme www.bitc.org.uk
    7. 7. David Cameron: BITC AGM, Dec 2010 “...a deal between government and business...” Government will support business by creating the environment businesses need to succeed - economic stability, lower taxes, less red tape and less interference and give businesses new opportunities to deliver public services.In returnBusiness needs to play its part in helping to grow the Big Society - helping tacklesocial problems, building stronger communities and reducing the need forgovernment interference. www.bitc.org.uk
    8. 8. Every Business Commits• Reduce carbon and protect the environment: e.g. by cutting energy, reducing waste and encouraging green transport schemes.• Improve skills and create jobs: e.g. increasing apprenticeship and work experience opportunities.• Support your community: e.g. encouraging volunteering and philanthropy and making your company’s time, skills and resources available to neighbourhood groups.• Improve quality of life and wellbeing: e.g. make workplaces more family-friendly and help improve the health of your workforce.• Support small and medium-sized enterprises: e.g. use small local firms where possible or mentor a start-up or social enterprise. www.bitc.org.uk
    9. 9. Role of Government Facilitator Celebrate and raise Remove the Collaborative awareness of best barriers to partner practice in local business increasing their business community support in local engagement communitiesUse public sectorprocurement Support growth ofas a positive brokerage as a vitallever for change role www.bitc.org.uk
    10. 10. Business Connectors• A comprehensive network of Business Connectors, business secondments working closely with BITC in the areas of greatest need• This is a project in gestation, but one embedded in our history that when managed well is very powerful – Greggs in Redcar – Carillion in Balsall Heath – UBS, Deutsche Bank & Linklaters in Shoreditch www.bitc.org.uk
    11. 11. Business ConnectorsCurrently BITC is• Identifying best examples of the Business Connector role• Raising awareness and building momentum to recruit• Creating a network of local hubs for the Business Connectors• Developing the tools & training using ‘Every Business Commits’ as a framework• Facilitating and supporting quality local relationships• Funding potential to create 11 hubs – Based on the needs of the community, support activity and partnerships that tackles socio-economic issues – working with up to 1,000 Business Connectors in up to 550 locations – BIG & OCS• Building the ‘The Cloud’ - an interactive online network support, funded by Fujitsu www.bitc.org.uk
    12. 12. The Vision• A culture and step-change in the way business engages in their local community• Meaningful partnerships created between business and local communities.• More sustainable, connected communities www.bitc.org.uk
    13. 13. The
Prince’s
Mayday
Network www.bitc.org.uk
    14. 14. 

Take
the
Mayday
Journey... Manage
your
carbon

Transform
your
 emissions,
develop
a
company
to
be
 carbon
action
plan
sustainable
and
 and
set
a
reduction
ensure
it
will
be
of
 targetvalue
tomorrowEngage
your
employees,
suppliers
 Take
action
to
reduce
and
customers,
&
help
 your
business
carbon
them
along
their
own
 emissions
&
become
journey resource
efAicient
    15. 15. 
Join
us
in
the
Prince’s
Mayday
Network
and
start
your
journey
 towards
a
sustainable
future
today....
 
 Sign
up
today
for
free
at: www.maydaynetwork.com
    16. 16. Business
Case www.bitc.org.uk
    17. 17. Business
Bene9its Business cases Examples • Savings from efficiency measures (including: energy , water, Bottom line: cost savings fuel and transportation) New business • Securing new contracts & customersShort-term • Customers and shareholders look for environmental Reputation and trust responsibility • Employees prefer to work for companies that are Employee morale environmentally responsible Shareholder return • Businesses in the CR Index outperformed the FTSE New markets • Developing low carbon products, services and technologiesLong-term Talent retention • Low carbon skills investment Risk mitigation / compliance • Climate change Act and CRC www.bitc.org.uk
    18. 18. Members
Toolkit• Materials to Help Run Your Own Campaigns• Access to Mayday 2010 Logos• Mayday Brand Identity Guidelines• Low Carbon Mayday Research Information• Network Communications Toolkit• Leadership Skills for a Sustainable Future www.bitc.org.uk
    19. 19. Live
Website www.bitc.org.uk
    20. 20. Workshops www.bitc.org.uk
    21. 21. Best
Practice‐
Journey
Stories www.bitc.org.uk
    22. 22. 

Success
Story Energy Reduction & EfficiencyInstallation of light sensors, lower wattage and energy efficient lampsReduction of central plant operating timesAll vending machines are turned off out of office hours PricewaterhouseCoopers LLP Travel Emissions ReductionVideo-and tele-conferencing are promoted as an alternative to business travelIndividual reduction targets and personal carbon reportsIncentivised through our partnership with the World Land TrustA Green Fleet initiative providing advice on cleaner fuels and vehicle selection Waste Management Initiatives 
top
tipContinued approaches to waste minimisation and increased recycling initiativesRemoval of desk side waste bins and increased recycling pointsWorking with suppliers to reduce packaging Focus on the opportunities as well as managing the risks, how can the carbon reduction agenda help you to differentiate from your competitors and develop new offerings. www.bitc.org.uk
    23. 23. Why
Should
You
 








Sign
Up?• Tools
&
Techniques• Best
Practice
• Contact
of
Local
Networks• Contact
to
Support
Partners
• Business‐to‐Business
Engagement• It’s
Free
and
takes
‘Two‐Minutes’


 www.bitc.org.uk
    24. 24. 

How
To
Join
in
 


3
easy
steps...1 2 3 www.bitc.org.uk
    25. 25. 
Input
=
Outputs Like a GYM – you only get out of it what you put IN... Active Participation means a Greater Return www.bitc.org.uk
    26. 26. What is Start?An explanation Start is inspired by the Prince of Wales Millions of people across the UK want to do more to live sustainably but don’t know where to begin. They have been confused by talk of percentages, distant targets, science and conflicting advice Start wants to make sustainability simple, positive and aspirational, using language the public understand
    27. 27. The pillars that support it Simple steps That everyone can take To make better use of our natural resources Sourcing and Recycling Energy and Water Learning Lifestyle TravelFood Work
    28. 28. Using Start in your marketing Content should, if possible : Explain the relationship between Start and your organisation Describe the Starting point and how it helps people live more sustainably Be consistent with Start tone of voice and design principles Inspire people to “Start” making changes to live more sustainably Be clear about what you’re asking people to do and the benefits for them Contain a link to the Start website
    29. 29. Get
in
touchstephen.Aitzgerald@bitc.org.uk

    ×