Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to write a great bio!

2,411 views

Published on

Really useful tips on how to write a great bio!

Published in: Career, Business, Technology
  • Be the first to comment

  • Be the first to like this

How to write a great bio!

  1. 1. From the mind of Lorna Barrow Entrepreneur, Business Coach Learning Solutions Specialist
  2. 2. Once there was a girlfriend who had a small business and I kept asking her to let me write her bio, for free. She kept resisting, always telling me she had a resume and what was the $%&^!* matter with me! Then one day, she had to speak at an event and her resume just didn’t cut it! Help me! please, Lorna help me! I can still hear her pleas! So as a good girlfriend I helped her. And now I’m helping you…
  3. 3. What is a Bio?  Story-based version of your resume  Highlights interesting facts about you  Lets your personality shine through
  4. 4. Why does it matter? gives the reader an accurate sense of who you and what you do  establishes expertise and credibility  develops trust in you and your brand 
  5. 5. When do I  Include it in your marketing need a bio? materials Provide a copy with proposals to clients  Submit one for speaking, presenting at functions, etc  Include it in any books, ebooks, reports or professional documents you develop 
  6. 6. What do I put in a bio? Current job, business or professional experience  Publications or presentations you have completed  Professional memberships you currently hold  Awards, honors and certifications you have received  Your contact information 
  7. 7. Can I include anything else? A photo of yourself  Quotes/testimonials from clients  Links to examples of your work  Similar items to those above 
  8. 8. Should I write it in the 3rd or 1st person? The 3rd person enhances its professionalism and makes people more willing to trust what is being said  The 1st person establishes your authority when the bio is for social media 
  9. 9. The way I begin writing my bio… does it matter? Make your opening attention-grabbing to draw the readers in and make them want to learn more about you  Use a conversational tone since this is the best way to show your personality 
  10. 10. Can I include some personal stuff about myself? Don’t be afraid to include some “relevant” personal or unique information about yourself  Leave out the time you couldn’t spell “WOW” backwards on a national game show! 
  11. 11. How long should my bio be? keep your bio as short as possible  Use short paragraphs to make it easier to read  include supporting information in the form of links, whenever necessary 
  12. 12. Create several different Do I need more versions of your bio: than one  an abbreviated version version of my  a long version bio?  copies that are appropriate for different audiences  one type does not fit all!
  13. 13. A bio is a story-based version of your resume  Write in the 1st or 3rd person as required  Start with a great opening  Include some basic & unique info about you  Keep you bio as short as possible  Write more than one version of your bio Make it sound like the story of a person people want to meet! 
  14. 14.  If you find this info useful, then you’ll really enjoy the other resources located at: Lorna's Business Box - resources  Want to learn more about working with me? Then go to: Working with Lorna I’ll be on the other side with my sleeves rolled up and waiting!

×