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LP - Jan. 2011 Resume


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Resume & Partial Client List

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LP - Jan. 2011 Resume

  1. 1. LoriPratt , B.B.A. 1337 Kamloops St. Apt. A New Westminster BC, V3M 1V5 604.544.0473 www.simplifymarketing.caMarketing Communications SpecialistA savvy, strategic and senior marketing and communications manager with over 10 years experience and award-winning achievements across avariety of competitive industries in Demonstrated track record of implementing plans that stimulate sales, maximize ROI, increase market share, andstrengthen brand recognition. Exceptional communications skills paired with a results driven personality and strong negotiation skills ensures teams areinspired, deadlines are met, and budgets are rmly adhered to.Core Compatencies- Content Copywriting & Editing - Corporate & Product Branding - Budget, ROI & P/L Accountability- PR & Corporate Communications - SEO, SEM, SMO Project Leadership - Agency & Vendor Relations- Advertising & Channel Marketing - Program & Project Management - New Product Development & Launch- CRM & Database Management - Pre & Post Event Management - Market Segmentation Analysis- Direct Marketing Management - Public Speaking & Presentations - Sta Supervision & SchedulingEducation & Awards- B.A. Business Administration, Trent University, Peterborough, ON - Community Learning Award, Conference Board of Canada, 2005- General Arts & Science, Durham College. Oshawa, ON - Young Entrepreneurs Award, BDC, 2001Work HistoryMarketing Consultant Manager (Contract) • CENTRAL PARK BUSINESS CENTRE • Vancouver, BC 08/2010 - 12/2010Achieved a variety of marketing, communication, and sales related objectives that strengthened the corporate branding, image and messagingof an independently owned 10,000 sq. ft. executive business center.- Redeveloped all marketing collateral, including branding design, tagline creation, layout, copywriting and editing.- Implemented a CRM database and trained staff members to on how to optimize administrative and sales functions.- Sourced and integrated software solutions to manage email marketing, online communications, including social media.- Performed in-depth research to generate a full-scale competitive analysis and SWOT report.Marketing Project Manager (Contract) • SIMPLY MARKETING INC • Vancouver, BC 03/2010 - 07/2010Project managed a diverse set of initiatives involved in the pre and post development of two new herbal beverage products and their North Americanmass market launch. Performed intensive industry research and developed marketing and branding strategies for both new and existingproducts. Developed a marketing communications launch plan which included International Press Strategy, development of News Releases, andboth on and offline promotions and advertisements.- Managed marketing, PR and advertising initiatives while sourcing and building relationships with vendors along the way.- Initiated the successful hosting of a major product sampling event and the development of a strategic focus group study.- Sourced and retained two leading SEO management companies and a top producing Affiliate Marketing Manager.Marketing & Communications Manager • WESTRIDGE LABORATORIES INC • Santa Ana, CA 01/2007 - 01/2010Built a marketing department from scratch and supervised a team of 5, while managing agency/vendor relations and a budget of $1.5 million.Lead all activities in creative marketing, including events, new product development and launch, merchandising and sales support, socialmedia, website, channel marketing and online / offline promotions. Developed and executed quarterly and annual marketing plans, productpositioning, pricing strategy, SWOT analysis, competitive research, and ROI calculations.- Developed creatively consistent marketing materials for use across entire marketing channel mix, both online and offline.- Conceptualized and designed two top selling new product lines along with impactful launch plan and marketing collateral.- Managed redesign of company website inclusive new theme, content, navigation, functionality, RFP, SEO, SMO.Marketing & Communications Manager • SOLUTIONS MEDIA GROUP • Oshawa, ON 05/2001 - 12/2006Initiated an innovative entrepreneurial publishing venture that was conceptualized and launched to address the need for greater parental involvementin K-12 public education. Provided creative, strategic and tactical leadership for the monthly publishing of a print and online newspaper. Hosted alarge-scale annual conference and supervised a team of 25. Performed written, oral, and in-person consultation to generate publication content,new sales, and strategic partnerships / alliances.- Grew 2nd annual conference attendance by 40% and corporate participation and sponsorship by 25%.- Successfully negotiated free internal distribution of the OSA newspaper with over 85% of school boards across Ontario.- Developed and delivered an insightful marketing seminar, which generated 10% of annual marketing revenue.- Performed over 80% of company sales in first year, managed and trained all future sales managers and staff.
  2. 2. LoriPratt , B.B.A. Partial Client List Central Park Business Centre