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TO2015 - Inclusive Tourism - Are You Ready


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TO2015 - Inclusive Tourism - Are You Ready

  1. 1. Inclusive Tourism -– Are You Ready? ©L. MacDonald & D.Segal,2015 Photocourtesyof Presentedby LorinMacDonald TO2015AreYou Ready?Conference - May7, 2015
  2. 2. Background/Context • Significant investment has been made by the Ontario Government with the passage of the Accessibility for Ontarians with Disabilities Act (AODA) • The goal is an accessible Ontario by 2025
  3. 3. Background/Context • Public and private sectors aware of AODA; need a paradigm shift from compliance to competitive advantage • Canadian tourism industry lags behind international counterparts in the area of Accessible or Inclusive Tourism • The economic potential is tremendous!
  4. 4. Opportunity • Accessibility is good for the economy • Potential of generating: – up to $1.6B in new spending for Ontario’s tourism sector – up to $9.6B in additional retail revenue
  5. 5. Opportunity • Over the long term, leverage Ontario’s AODA investment by positioning the province as a world leader in promoting inclusive tourism • This will result in a stimulated economy and a legacy of accessibility
  6. 6. 9.6 million Canadians 76.4 million Americans 86 million baby boomers in North America And that number is rapidly growing! HereComethe Boomers!
  7. 7. The BoomerImpact in Canada • The number of Ontarians aged 65 and over is projected to more than double within the next 20 years • Approximately 40 per cent of Baby Boomers in Canada will retire with some form of a disability
  8. 8. • 3.8M Canadians live with a disability; approx. 2M or 15.5% of Ontario’s population • In Ontario, grows to 53% when you include immediate family members, caregivers, and supporters who also experience the reality of disability Disability by the Numbers
  9. 9. • 56.7M Americans have a disability • That means that today, over 60M people in North America are living with a disability Disability by the Numbers
  10. 10. • Represents 1.3B people globally (size of population of China), with an annual disposable income of $1T – and $544B in the US alone • When friends and family are included, this equals 2.3B people who control an incremental $6.9T annual disposable income The Disability Market
  11. 11. • In less than 10 years, consumers aged 50+ will control the economy for the first time in history • Never before have so many people reached retirement age with the wealth and desire to travel The BoomerMarket
  12. 12. • UK Tourism websites noted an average of 26% increase in bookings during the one-year period of October 2010 to October 2011 AFTER they promoted accessible accommodations The BoomerMarket
  13. 13. • Canada’s mainstream tourism industry saw significant growth in 2011: $63.6B (domestic travellers) $15.1B (overseas travellers) $78.7B in tourism revenues contributing to Canadian economy Tourismin Canada
  14. 14. • Tourism Industry Association of Ontario (TIAO) reports that tourism is a $23.6B a year industry in Ontario Tourismin Ontario
  15. 15. • The goal is to accommodate the broadest range of tourists possible without stigma or the need for special accommodation • Ideally, everyone travels together in the same vehicle to the same destination where they enjoy the same activities regardless of type of disability What Is InclusiveTourism?
  16. 16. • 75% of people with disabilities in North America and Europe are: – physically and financially able to travel – do so with their caregivers, family, and friends • Travelers with disabilities represent the fastest growing and largest untapped tourism market in the world today The Power ofInclusiveTourism
  17. 17. • Inclusive Tourism is no longer a “niche” market; an integral piece of the mainstream tourism industry • Research provides clear evidence that accessible tourism services are also better services, increasing visibility and reputation of tourism destinations and giving operators a competitive edge The Power ofInclusiveTourism
  18. 18. • By embracing the principles of Inclusive Tourism, the Ontario business community will be uniquely positioned to shift the paradigm away from compliance toward adopting a strong and robust economic argument The Time Is Now!
  19. 19. • By delivering increased value, Ontario businesses will gain first mover advantage within the international travel industry The Time Is Now!
  20. 20. • In addition to people with disabilities and Baby Boomers, accessibility benefits those with baby strollers, temporary disabilities, and indeed ALL visitors Accommodations: FromLow Cost to High Impact
  21. 21. • If one member of a group has a disability, friends and family will seek out an accessible venue that all can enjoy • Important to advertise your accessibility features so everyone is aware – “If we don’t know, we don’t go” Accommodations: FromLow Cost to High Impact
  22. 22. • Canadian tourism industry and business community benefits by attracting more consumers and increased incomes, thereby boosting local economies The Legacy of InclusiveTourism
  23. 23. • Increased tourism • New jobs • Increased tax revenue • More accessible communities Benefits and Outcomes for Ontario
  24. 24. • Leverage the financial benefits of inclusive tourism • Benefit from case studies of inclusive tourism in action from other countries • Become a sector leader and seize first- mover advantage of this growing market What You Can Do Today!
  25. 25. All it takes is forthe first person to start dancing!
  26. 26. For more information: – DavidSegal Founder,IGetIt.Global Phone: 416 7957600 Lorin MacDonald Co-founder,IGetIt.Global Phone: 647 2269932 Photocourtesyof