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Behavior and engagement

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Presentation about behavior and engagement taking information learned from presentation by B.J. Fogg, and Nicole Lazzaro at Adaptive Path's UX Week 2010

Published in: Technology
  • As Always, Please click on the 'Speaker Notes...' Tab to view some of the taking points that went with these slides when they were presented live.

    Also, if your looking for more information, you can go to www.bit.ly/purplepath to request a copy of B.J. Foggs Purple Path Behavior document, or http://www.sitemotif.com/blog/?p=862 to watch a video of Nicole Lazzaro
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Behavior and engagement

  1. 1. Behavior and Engagement Lauren Martin
  2. 2. Attribution & Direct References All photography used in this presentation was taken from flicker, individual attribution is in the bottom right hand corner of each photo. Behavior information was based on a presentation and additional information by B.J. Fogg at UX Week by Adaptive Path. Engagement information was based on a presentation and additional information by Nicole Lazzaro at UX Week by Adaptive Path. http://www.uxweek.com/speakers http://www.uxweek.com/speakers
  3. 3. © Calliope1 What’s this??! Mom said NO!
  4. 4. © Calliope1 Ohhhhhh hh Ahhhhhh hhhhh
  5. 5. © Scott Butner YIPEE!
  6. 6. © gerry balding I’m just like a big duck now! I hope they figure this out…
  7. 7. © f1uffster (Jeanie) I HATE THIS COMPUTER!!!!!
  8. 8. BEHAVIOR
  9. 9. What exactly are you trying to do here? © dominiqueb
  10. 10. © katypearce 3 Spans Of Behaviors: • Single Instance Behavior • Behavior For A Specific Duration • Permanent Behavior Change
  11. 11. 5 Types Of Behaviors: • Starting a New Behavior • Restarting a Familiar Behavior • Increasing and Existing Behavior • Reducing and Existing Behavior • Stopping a Behavior © MeganMorris
  12. 12. I’m starting a new, permanent behavior. © San Diego Shooter
  13. 13. I’m continuing a familiar behavior, but it’s only a temporary habit. © birdtrouble
  14. 14. © asleeponasunbeam Eventually I will stop doing this forever…. maybe….
  15. 15. BEHAVIOR CHANGE
  16. 16. Behavior Change Requires: • Triggering the behavior • Ability to perform the task • Motivation to perform the task © RIPizzo
  17. 17. A Hot Trigger initiates behavior change when you have the highest ability and motivation. © Ronny Stiffel
  18. 18. Motivators: Pleasure/Pain Hope/Fear Acceptance/Rejection I think I can, I think I can… © Peter J Dean
  19. 19. Ability: • Time • Money • Effort • Brain Cycles • Social Deviance • Non-Routine Maybe I should have started with something easier… © Peter J Dean
  20. 20. Step 1. Sit in a chair Step 2. Hold book Step 3. look at book ….ahhh, so that’s how it’s done! © Laser Burners
  21. 21. ENGAGEMENT
  22. 22. 4 Types Of Positive Engagement • Hard • Easy • Social • Serious © Chevysmom
  23. 23. © Katiekills I have climbed for days, and now… I am King of the Mountain! … who need tickets to the gun show!?
  24. 24. What happens when I crawl in here??? © james_michael_hill
  25. 25. I am a Ping Pong Rockstar!Crane Kick! © F8th
  26. 26. I’m not just a cute smile… I’m gonna be the next President! © pixelrobber
  27. 27. Run a Triathlon  Personal Best Time  Win with my Friends  © KevinSaunders
  28. 28. SUMMARY
  29. 29. © Images by John 'K' 3 Durations of Behavior  Once  Repeatedly  Indefinitely 5 Types of Behavior  New  Existing  Enhanced  Stopped  Reduced 4 Types of Engagement  Hard  Easy  Social  Serious
  30. 30. 1. Figure out the type of behavior change. 2. Decide how long the behavior should last. 3. Plan baby steps to improve ability. 4. Motivate and engage to change and enforce. 5. Trigger the change. © Michael Ransburg
  31. 31. WEB EXAMPLES
  32. 32. Behavior: Learn a new language Duration: Until courses are complete Motivation: Hope, Pleasure Engagement: Serious, Hard, Social Triggers: Review, comment & progress alerts
  33. 33. Behavior: Social Networking Duration: Indefinite Motivation: Pleasure, Acceptance Engagement: Easy, Social, Serious Triggers: Alerts, Tagging, Messaging, Feed Wall
  34. 34. Behavior: Money Management Duration: Indefinite Motivation: Fear, Pain, Hope Engagement: Serious, Hard, Easy Triggers: Bill Alerts, Syncing, Notifications

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