Speakers, coaches, consultants and trainers and often told they need to write a book, but what is a book's true value to these experts and thought leaders?
2. •This is the most common reason
experts and thought leaders tell
each other then need to, but it’s
not enough.
3. Let’s do the math:
•If your book sells for about $20,
depending on how you publish,
you’ll receive anywhere from $1 to
$10 per book in royalties.
•If you average 2 hours per day, 5
days per week and complete your
book (writing and editing) in 2
months, that’s about 80 hours of
your time…. Then the publishing
process begins.
•Add in advertising and marketing
for the next 2 to 3 years; not to
mention packing and shipping the
boxes back and forth from events…
•How many books will you need to
sell to make having a product worth
it?
4.
5. 94% of experts and thought leaders experience
improvement in their brand, most after publishing just one
book.
6. 95% of experts and thought leaders generate more
speaking gigs, even after publishing just one book.
7. 96% of experts and thought leaders generate more clients –
individuals and organizations – even after publishing just one
book.
8. If there is brand improvement, more speaking
gigs, and more clients, it’s not surprising that 94% of
experts and thought leaders see an increase in
leads.
9. With more opportunities
coming in the door, 87% of
experts and thought leaders
were able to increase their
fees, even after publishing
just one book.
10. 87% of experts and
thought leaders experienced
working with higher quality
clients as a result of
becoming an author.
11. After all of these other
benefits, is it any surprise that
76% of experts and thought
leaders closed more deals as
a result of becoming an
author?
12.
13.
14. RainToday .com, a market research organization, interviewed 200 experts
and thought leaders from a wide variety of industries and published a
report titled, The Business Impact of Writing a Book: Data, Analysis, and
Lessons from Professional Service Providers Who Have Done It. All statistics
came from this in-depth report.
15. Founder of Authorship for Experts
International bestselling author
Author’s coach and editor with over 20 years
experience.
MA in Leadership, Organizational Communications &
Influential Authorship.
Work with authors around the world including the U.S.,
Israel, Canada, Spain, Belgium, England, and Jamaica.
Mom who loves spending time with her two kids in the
great outdoors of the Pacific Northwest, and enjoys cross
stitch, hiking, painting, and the company of friends.
16. Authorship for Experts
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