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Understanding Your Personal Brand


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Understanding Your Personal Brand

  1. 1. PERSONAL BRANDING<br />Understanding Your Personal Brand for Business Success!<br />Created by Loretta Peters<br />Brand & Online ID Strategist<br />Competitive Edge Branding<br />
  2. 2. About Personal Branding<br />What you will Learn<br />Building Brand YOU Program<br />Overview of the Personal Branding process<br />Unearth the Brand called YOU<br />Demonstrate your Brand<br />Align Your Brand Environment<br />Summary: Commit to building your Personal Brand<br />Post-Workshop Activities<br />Agenda<br />
  3. 3. Hottest Career Development Topic<br />Great for Entrepreneur’s and Small Biz<br />Widely used by large corporations<br />About Personal Branding<br />
  4. 4. What your current professional reputation is<br />How to increase visibility internally and externally<br />How to ensure your real world brand and online brand are consistent<br />Driving value for your career and business<br />What You Will Learn<br />
  5. 5. Unearthing what makes you exceptional<br />Comprised of web-seminar, half-day workshop, and personal brand assessment<br />Combines various learning techniques that increase self-awareness and gain clarity<br />(Ask 4Q’s)<br />Building Brand YOU Program<br />
  6. 6. Employs the 1-2-3 Success Model used by Fortune 500 Companies<br />Comprised of 3-phases:<br />Brand Discovery<br />Brand Communications<br />Building Brand Equity<br />Personal Branding Process<br />
  7. 7. Define your Unique Promise of Value<br />Identify your Goals<br />Know your 4 VP’s  <br />Align your Values (Self & Organization)<br />Unearth the Brand Called YOU<br />
  8. 8. Build Visibility and Credibility<br />Evaluate Your Communication Skills<br />Your Online Identity<br />Establish Thought-Leadership<br />Demonstrate Your Brand<br />
  9. 9. Ensure a Consistent Brand Message<br />Build and Maintain Your Professional Network<br />Your Personal Branding Identity System<br />Refine Your Appearance and Your Surroundings<br />Align Your Brand Environment<br />
  10. 10. <ul><li>Understanding and Clarity
  11. 11. Visibility and Presence
  12. 12. Differentiation
  13. 13. Control
  14. 14. Wealth
  15. 15. Achievement
  16. 16. Fulfillment</li></ul>Benefits <br />
  17. 17. Commit to building your brand <br />Use these Resources:<br />Summary<br />
  18. 18. Get in the Brand Ferrari now!<br />Pick 3 things you learned today that you will implement immediately<br />Post Workshop Activities<br />
  19. 19. To learn more visit Competitive Edge Branding at:<br />To learn more about building your professional image or changing careers visit: <br />Thank You for Attending!<br />