Social Media and Web 3.0 Tips, Tricks and Techniques for Professional Networking

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The landscape for networking resources has exploded in recent years with the introduction of social media, mobile applications, online databases and other digital solutions. Knowing which sites and services will help Professionals achieve their goals, and which will hurt by draining their time and effort, has been such a challenge that many Professionals have thrown up their hands and decided to pass on these resources altogether. By doing so, they are missing out on a tremendous opportunity to get real value from their professional networks in ways that were never before possible.

This presentation will help Professionals learn new ways to improve their networking skills and provide strategies that will allow them to get more value from their networks through the efficient and effective use of the right combination of old-school and new-school resources.

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  • Welcome to Diversant’s Social Media Training. This is Session #1, the re-evolution of staffing. This session will give you an overview on how staffing has evolved over the last several years to arrive at this point where Social Media is now a core competency of your success. We will also review Diversant’s goals and strategies for leveraging Social Media to improve your ability to Source top candidates, develop prime Sales leads, enhance delivery of Services and expand awareness of the Diversant brand. So let’s get started.
  • As with everything, priority is important. There are three social media resources that you will form the foundation of your program, so they need to be tackled first. While all social media resources provide the ability to build and expand networks, as well as to communicate and to collaborate, each resouce does have a unique benefit. We call this its unique value proposition, or its UVP. The first resource you will need to work with is LinkedIn. Click item 1. LinkedIn is all about “who do you know, and how can I beneft by knowing them?”. You want to know who your Client know, who your Candidates know, who your Competitors know and who your strategic partners know. Why? Because successful professionals know other successful who are like them. Or put more simply – because birds of a feather flock together. Connecting to an experiened .Net developer on LinkedIn will lead you to ther .Net developers, and to managers who hire and pay for .Net developers. Connecting with those managers will lead you to more managers who hire and pay for .Net developers and more experienced .Net developer consultants. The second resource that you will need to work on is Facebook. Click item 2. LinkedIn’s unique value proposition is knowing
  • As with everything, priority is important. There are three social media resources that you will form the foundation of your program, so they need to be tackled first. While all social media resources provide the ability to build and expand networks, as well as to communicate and to collaborate, each resouce does have a unique benefit. We call this its unique value proposition, or its UVP. The first resource you will need to work with is LinkedIn. Click item 1. LinkedIn is all about “who do you know, and how can I beneft by knowing them?”. You want to know who your Client know, who your Candidates know, who your Competitors know and who your strategic partners know. Why? Because successful professionals know other successful who are like them. Or put more simply – because birds of a feather flock together. Connecting to an experiened .Net developer on LinkedIn will lead you to ther .Net developers, and to managers who hire and pay for .Net developers. Connecting with those managers will lead you to more managers who hire and pay for .Net developers and more experienced .Net developer consultants. The second resource that you will need to work on is Facebook. Click item 2. LinkedIn’s unique value proposition is knowing
  • Let’s start with why social networking is so important to your success. Click to display bullet #1. Referrals have always been the most effective way to source viable candidates and generate sales leads. Good candidates know other good candidates and hiring managers who write checks for consulting talent know other hiring managers who do the same. A good referral is much more valuable than 100 resumes from a job boards or cold-calling in response to 100 ads posted online. Click to display bullet #2. Your target Clients and Candidates, along with your Competitors, are spending more and more time using Social Media to help them stay connected to their network of professional contacts. Click to display bullet #3. Their use of these resources provides you with a way to tap into their professional network of contacts. Click to display bullet #4. Social media resources also give you an way to put the Diversant name and information about your activity in front of Clients and Candidates on a daily basis. Click to display bullet #5. Another important benefit of Social Media is that it gives you the chance to publish relevant content about Diversity and Inclusion in information technology, making you a subject matter expert for your Clients and Candidates
  • Let’s start with why social networking is so important to your success. Click to display bullet #1. Referrals have always been the most effective way to source viable candidates and generate sales leads. Good candidates know other good candidates and hiring managers who write checks for consulting talent know other hiring managers who do the same. A good referral is much more valuable than 100 resumes from a job boards or cold-calling in response to 100 ads posted online. Click to display bullet #2. Your target Clients and Candidates, along with your Competitors, are spending more and more time using Social Media to help them stay connected to their network of professional contacts. Click to display bullet #3. Their use of these resources provides you with a way to tap into their professional network of contacts. Click to display bullet #4. Social media resources also give you an way to put the Diversant name and information about your activity in front of Clients and Candidates on a daily basis. Click to display bullet #5. Another important benefit of Social Media is that it gives you the chance to publish relevant content about Diversity and Inclusion in information technology, making you a subject matter expert for your Clients and Candidates
  • Let’s start with why social networking is so important to your success. Click to display bullet #1. Referrals have always been the most effective way to source viable candidates and generate sales leads. Good candidates know other good candidates and hiring managers who write checks for consulting talent know other hiring managers who do the same. A good referral is much more valuable than 100 resumes from a job boards or cold-calling in response to 100 ads posted online. Click to display bullet #2. Your target Clients and Candidates, along with your Competitors, are spending more and more time using Social Media to help them stay connected to their network of professional contacts. Click to display bullet #3. Their use of these resources provides you with a way to tap into their professional network of contacts. Click to display bullet #4. Social media resources also give you an way to put the Diversant name and information about your activity in front of Clients and Candidates on a daily basis. Click to display bullet #5. Another important benefit of Social Media is that it gives you the chance to publish relevant content about Diversity and Inclusion in information technology, making you a subject matter expert for your Clients and Candidates
  • Let’s start with why social networking is so important to your success. Click to display bullet #1. Referrals have always been the most effective way to source viable candidates and generate sales leads. Good candidates know other good candidates and hiring managers who write checks for consulting talent know other hiring managers who do the same. A good referral is much more valuable than 100 resumes from a job boards or cold-calling in response to 100 ads posted online. Click to display bullet #2. Your target Clients and Candidates, along with your Competitors, are spending more and more time using Social Media to help them stay connected to their network of professional contacts. Click to display bullet #3. Their use of these resources provides you with a way to tap into their professional network of contacts. Click to display bullet #4. Social media resources also give you an way to put the Diversant name and information about your activity in front of Clients and Candidates on a daily basis. Click to display bullet #5. Another important benefit of Social Media is that it gives you the chance to publish relevant content about Diversity and Inclusion in information technology, making you a subject matter expert for your Clients and Candidates
  • Let’s start with why social networking is so important to your success. Click to display bullet #1. Referrals have always been the most effective way to source viable candidates and generate sales leads. Good candidates know other good candidates and hiring managers who write checks for consulting talent know other hiring managers who do the same. A good referral is much more valuable than 100 resumes from a job boards or cold-calling in response to 100 ads posted online. Click to display bullet #2. Your target Clients and Candidates, along with your Competitors, are spending more and more time using Social Media to help them stay connected to their network of professional contacts. Click to display bullet #3. Their use of these resources provides you with a way to tap into their professional network of contacts. Click to display bullet #4. Social media resources also give you an way to put the Diversant name and information about your activity in front of Clients and Candidates on a daily basis. Click to display bullet #5. Another important benefit of Social Media is that it gives you the chance to publish relevant content about Diversity and Inclusion in information technology, making you a subject matter expert for your Clients and Candidates
  • Because Social Media resources are all about staying connected to, and communicating with, the people you know, and because tapping professional networks for referrals is the best way to grow your business, it makes Social Media resources the ultimate tools for: Click Item 1 – Identifying target Client companies and hiring managers Click Item 2 - Sourcing, qualifying and keeping in touch with viable Candidates Click Item 3 – Once you’ve established your Client and Candidate relationships, you need to develop and maintain them in a way that gives you a competitive advantage. The reality is that that everyone prefers to do business with people that they like, and with whom they have things in common. It’s just human nature. Savvy staffing professionals leverage that reality to ensure their success, and Social Media gives you access to information you will need to do the same. Information on things like where your Clients and Candidates went to school, what groups and associations they are members of, what interests and causes they support, what sports teams they follow, and a lot of other similar information. This info can help you determine things that influence their decision making, as well as let you know what your Clients and Candidates care about and what you have in common with them. This information can be leveraged not only for Clients and Candidates, but also to Click Item 4 enhance your competitive intelligence. Knowing with whom your competitors are doing business gives you a list of hiring managers who are willing to write checks for IT professionals. Knowing who is on those hiring managers’ teams gives you a target list of Candidates to source and place on their next contract. Knowing what hiring managers your Candidates have worked for in the past gives you a target list of Clients. As you can see, Social Media is an important tool that you cannot afford to be without. So let’s get started by talking about some concrete ways to leverage these resources.
  • One of the ways to get the most out of Social Media is to connect to every existing and target client. Whether you are in Sales or Recruiting, the Client had lots of info that will benefit you. Imagine that you are sitting in a Client’s office, and their Rolodex is on their desk. The Client steps out for a few minutes. You know that Rolodex contains the name and contact info for every IT hiring manager and every IT professional they work with now and have worked with in the past. Now ethically, of course you would not flip thru that Rolodex, but imagine the valuable information you would get if you could have a look. Click item 1 – Social Media works by making connection. Professionals connect to other professionals who are of value to them. This means that their list of Social Media connections is their online Rolodex. Accessing their connections will provide you with valuable referrals to hiring managers at the same company, hiring managers at past companies and talented IT consultants with proven expertise. Click item 2 – Social Media also works by allowing people with similar interests, affiliations and / or needs to form Groups. These Groups help people expand their network of connections relative to the Group’s focus. It also allows them to stay up-to-date on information that is relevant to the Group, like new product releases, upcoming events and Q&A, as well as giving them a network of other people with whom they can problem solve. Becoming a member of these Groups will give you both direct and referral access to Client and Candidate leads of the best sort since they will be well versed in the use of the technology that the Group is about. Participating in the Group’s discussions and Q&A will establish you as a subject matter expert, and a trusted strategic partner as a staffing professional who is not just matching keywords between a resume and job order, but really understands what it takes to make an effective match between an experienced candidate and a hiring manager. Your training will begin by focusing on the Social Media resources that will most immediately generate results for you. Those are LinkedIn, Facebook and Twitter. Click items 3 & 4 . Here are two examples of Social Network profiles of professionals which will give you an idea of what types of information is part of a complete profile. We will be dissecting these profiles later in this training session, and also in the sessions that specifically cover LinkedIn, Facebook and Twitter.
  • You can get a lot of the same valuable information thru Candidates. So another one of your goals, whether your focus on Recruiting or Sales, should also be to connect with the social media profiles of every viable Candidate and Consultant that you come across. Click item 1 – Candidates and Consultants use social media to connect with IT professionals that they are working with right now, and IT professionals with whom they have worked in the past. They make the same social media connections with their current and past hiring managers. Accessing their connections will provide you with valuable referrals to other experienced IT consultants with similar skills. These connections will also lead you to hiring managers whose companies use IT contract talent. Click item 2 – Candidates use the social media Groups feature to network with their peers, to problem solve and to stay up-to-date on the latest developments that may impact their careers. The Groups are a valuable resource that help IT professionals be better at what they do. Just like being a part of your Clients’ Groups will give you valuable referrals, as a staffing professional, you can leverage your Candidate and Consultant’s Groups to source top-level talent and develop a target client list. Click items 3 & 4 . Here are two Social Network profiles that provide an example of what types of information is part of a complete Candidate or Consultant profile. We will be dissecting these profiles later in this training session, and also in the sessions that specifically cover LinkedIn, Facebook and Twitter.
  • As a staffing professional, you already know that identifying a qualified Candidate or target Client is just the first step in what can be a long process. The next steps are to qualify that individual, and to then cultivate a relationship. Over time, that relationship often proves to be the critical difference between a one-time placement and long-term strategic partnership resulting in a Candidate whom you place again and again or a Client whose job orders you fill and refill. Social Media can provide access to critical information that will help you develop a relationship that can make that happen more quickly and sustain it over time. Knowing what a person cares about can help you break the ice and move more quickly thru the “getting-to-know-you” stage. Remember – people like to do business with other people with whom they have something in common. That is human nature. Knowing something like a person’s favorite sports team gives you something to comment on when talking, texting or interacting in some other way with your Candidate, Client or Consultant. Click item 1 – Imagine that you are early in your relationship with a target Client or a highly desirable Candidate. You have a phone meeting, online chat, lunch meeting or presentation scheduled for Monday, and their favorite team is the Dallas Cowboys, who played a great game on Sunday. This provides you with an opportunity to connect on a more “human” level by discussing something they care passionately about, other than the business at hand. Now imagine you have that Monday meeting, but the Cowboys lost Sunday’s game due to a questionable call. Your lunch appointment may be in a very different mood when talk turns to football. Knowing things like a favorite team can help you find ways in which you can connect, and can also help you avoid inadvertently stepping on landmines. There are lots of other areas where you can make this connection if sports are not your or your Candidate or Client’s thing. Click item 2 – These include things like where they went to school, where they used to work, hobbies, professional affiliations and an almost unlimited number of other interests. Identifying these points for connection, and then leveraging them, will help you make both an immediate and a long-term impression which can develop into a solid relationship which protects your interests when the next Recruiter or Staffing Salesperson calls to try and court your Candidate or Client. Having something to talk about beyond business will also provide you with more reasons to interact with your Candidate or Client, which can also help keep competitors at bay.
  • As with everything, priority is important. There are three social media resources that you will form the foundation of your program, so they need to be tackled first. While all social media resources provide the ability to build and expand networks, as well as to communicate and to collaborate, each resouce does have a unique benefit. We call this its unique value proposition, or its UVP. The first resource you will need to work with is LinkedIn. Click item 1. LinkedIn is all about “who do you know, and how can I beneft by knowing them?”. You want to know who your Client know, who your Candidates know, who your Competitors know and who your strategic partners know. Why? Because successful professionals know other successful who are like them. Or put more simply – because birds of a feather flock together. Connecting to an experiened .Net developer on LinkedIn will lead you to ther .Net developers, and to managers who hire and pay for .Net developers. Connecting with those managers will lead you to more managers who hire and pay for .Net developers and more experienced .Net developer consultants. The second resource that you will need to work on is Facebook. Click item 2. LinkedIn’s unique value proposition is knowing
  • As with everything, priority is important. There are three social media resources that you will form the foundation of your program, so they need to be tackled first. While all social media resources provide the ability to build and expand networks, as well as to communicate and to collaborate, each resouce does have a unique benefit. We call this its unique value proposition, or its UVP. The first resource you will need to work with is LinkedIn. Click item 1. LinkedIn is all about “who do you know, and how can I beneft by knowing them?”. You want to know who your Client know, who your Candidates know, who your Competitors know and who your strategic partners know. Why? Because successful professionals know other successful who are like them. Or put more simply – because birds of a feather flock together. Connecting to an experiened .Net developer on LinkedIn will lead you to ther .Net developers, and to managers who hire and pay for .Net developers. Connecting with those managers will lead you to more managers who hire and pay for .Net developers and more experienced .Net developer consultants. The second resource that you will need to work on is Facebook. Click item 2. LinkedIn’s unique value proposition is knowing
  • As with everything, priority is important. There are three social media resources that you will form the foundation of your program, so they need to be tackled first. While all social media resources provide the ability to build and expand networks, as well as to communicate and to collaborate, each resouce does have a unique benefit. We call this its unique value proposition, or its UVP. The first resource you will need to work with is LinkedIn. Click item 1. LinkedIn is all about “who do you know, and how can I beneft by knowing them?”. You want to know who your Client know, who your Candidates know, who your Competitors know and who your strategic partners know. Why? Because successful professionals know other successful who are like them. Or put more simply – because birds of a feather flock together. Connecting to an experiened .Net developer on LinkedIn will lead you to ther .Net developers, and to managers who hire and pay for .Net developers. Connecting with those managers will lead you to more managers who hire and pay for .Net developers and more experienced .Net developer consultants. The second resource that you will need to work on is Facebook. Click item 2. LinkedIn’s unique value proposition is knowing
  • As with everything, priority is important. There are three social media resources that you will form the foundation of your program, so they need to be tackled first. While all social media resources provide the ability to build and expand networks, as well as to communicate and to collaborate, each resouce does have a unique benefit. We call this its unique value proposition, or its UVP. The first resource you will need to work with is LinkedIn. Click item 1. LinkedIn is all about “who do you know, and how can I beneft by knowing them?”. You want to know who your Client know, who your Candidates know, who your Competitors know and who your strategic partners know. Why? Because successful professionals know other successful who are like them. Or put more simply – because birds of a feather flock together. Connecting to an experiened .Net developer on LinkedIn will lead you to ther .Net developers, and to managers who hire and pay for .Net developers. Connecting with those managers will lead you to more managers who hire and pay for .Net developers and more experienced .Net developer consultants. The second resource that you will need to work on is Facebook. Click item 2. LinkedIn’s unique value proposition is knowing
  • As with everything, priority is important. There are three social media resources that you will form the foundation of your program, so they need to be tackled first. While all social media resources provide the ability to build and expand networks, as well as to communicate and to collaborate, each resouce does have a unique benefit. We call this its unique value proposition, or its UVP. The first resource you will need to work with is LinkedIn. Click item 1. LinkedIn is all about “who do you know, and how can I beneft by knowing them?”. You want to know who your Client know, who your Candidates know, who your Competitors know and who your strategic partners know. Why? Because successful professionals know other successful who are like them. Or put more simply – because birds of a feather flock together. Connecting to an experiened .Net developer on LinkedIn will lead you to ther .Net developers, and to managers who hire and pay for .Net developers. Connecting with those managers will lead you to more managers who hire and pay for .Net developers and more experienced .Net developer consultants. The second resource that you will need to work on is Facebook. Click item 2. LinkedIn’s unique value proposition is knowing
  • As with everything, priority is important. There are three social media resources that you will form the foundation of your program, so they need to be tackled first. While all social media resources provide the ability to build and expand networks, as well as to communicate and to collaborate, each resouce does have a unique benefit. We call this its unique value proposition, or its UVP. The first resource you will need to work with is LinkedIn. Click item 1. LinkedIn is all about “who do you know, and how can I beneft by knowing them?”. You want to know who your Client know, who your Candidates know, who your Competitors know and who your strategic partners know. Why? Because successful professionals know other successful who are like them. Or put more simply – because birds of a feather flock together. Connecting to an experiened .Net developer on LinkedIn will lead you to ther .Net developers, and to managers who hire and pay for .Net developers. Connecting with those managers will lead you to more managers who hire and pay for .Net developers and more experienced .Net developer consultants. The second resource that you will need to work on is Facebook. Click item 2. LinkedIn’s unique value proposition is knowing
  • As with everything, priority is important. There are three social media resources that you will form the foundation of your program, so they need to be tackled first. While all social media resources provide the ability to build and expand networks, as well as to communicate and to collaborate, each resouce does have a unique benefit. We call this its unique value proposition, or its UVP. The first resource you will need to work with is LinkedIn. Click item 1. LinkedIn is all about “who do you know, and how can I beneft by knowing them?”. You want to know who your Client know, who your Candidates know, who your Competitors know and who your strategic partners know. Why? Because successful professionals know other successful who are like them. Or put more simply – because birds of a feather flock together. Connecting to an experiened .Net developer on LinkedIn will lead you to ther .Net developers, and to managers who hire and pay for .Net developers. Connecting with those managers will lead you to more managers who hire and pay for .Net developers and more experienced .Net developer consultants. The second resource that you will need to work on is Facebook. Click item 2. LinkedIn’s unique value proposition is knowing
  • As with everything, priority is important. There are three social media resources that you will form the foundation of your program, so they need to be tackled first. While all social media resources provide the ability to build and expand networks, as well as to communicate and to collaborate, each resouce does have a unique benefit. We call this its unique value proposition, or its UVP. The first resource you will need to work with is LinkedIn. Click item 1. LinkedIn is all about “who do you know, and how can I beneft by knowing them?”. You want to know who your Client know, who your Candidates know, who your Competitors know and who your strategic partners know. Why? Because successful professionals know other successful who are like them. Or put more simply – because birds of a feather flock together. Connecting to an experiened .Net developer on LinkedIn will lead you to ther .Net developers, and to managers who hire and pay for .Net developers. Connecting with those managers will lead you to more managers who hire and pay for .Net developers and more experienced .Net developer consultants. The second resource that you will need to work on is Facebook. Click item 2. LinkedIn’s unique value proposition is knowing
  • As with everything, priority is important. There are three social media resources that you will form the foundation of your program, so they need to be tackled first. While all social media resources provide the ability to build and expand networks, as well as to communicate and to collaborate, each resouce does have a unique benefit. We call this its unique value proposition, or its UVP. The first resource you will need to work with is LinkedIn. Click item 1. LinkedIn is all about “who do you know, and how can I beneft by knowing them?”. You want to know who your Client know, who your Candidates know, who your Competitors know and who your strategic partners know. Why? Because successful professionals know other successful who are like them. Or put more simply – because birds of a feather flock together. Connecting to an experiened .Net developer on LinkedIn will lead you to ther .Net developers, and to managers who hire and pay for .Net developers. Connecting with those managers will lead you to more managers who hire and pay for .Net developers and more experienced .Net developer consultants. The second resource that you will need to work on is Facebook. Click item 2. LinkedIn’s unique value proposition is knowing
  • Social Media and Web 3.0 Tips, Tricks and Techniques for Professional Networking

    1. 1. Social Media and Web 3.0 Tips, Tricks and Techniques for Professional Networking ®Evolution of Networking presented by: Loren King Shields September 2010
    2. 2. <ul><li>About the Presenter </li></ul><ul><li>Loren King Shields </li></ul><ul><li>Principal Consultant for Workforce Diversity with Diversant, LLC - one of the largest African-American owned Information Technology staffing firms </li></ul><ul><li>Founder and Principal of T.A.T.E. Consulting Services </li></ul><ul><li>VP of Digital Strategy and Marketing with TEKNO101 </li></ul><ul><li>Specializes in creating innovative solutions that merge Technology, Marketing and Operations </li></ul><ul><li>Advisor to industry leaders including Monster, CareerBuilder, Google, LinkedIn and Facebook </li></ul>
    3. 3. <ul><li>About the Presenter </li></ul><ul><li>Loren King Shields </li></ul><ul><li>Connect with Me </li></ul><ul><li>linkedin.com/in/lorenkingshields </li></ul><ul><li>facebook.com/lorenkingshields </li></ul><ul><li>twitter.com/lorenkingshield (no s) </li></ul><ul><li>foursquare.com/user/lorenkingshield (no s) </li></ul>
    4. 4. Social Networking is Important <ul><li>Holy Grail of Business has always been referrals </li></ul><ul><li>A strong professional network expands referrals and business opportunities </li></ul>
    5. 5. Social Networking is Important <ul><li>Strategic Partners (existing and potential) are using Social Media sites and resources </li></ul><ul><li>Expand reach of your personal brand via Partners’ extended professional networks </li></ul>
    6. 6. Social Networking is Important <ul><li>Increase awareness of your unique value proposition </li></ul><ul><li>Improve organization brand perception without significant financial investment </li></ul><ul><li>“ Walk the Talk” via updates and messaging </li></ul>
    7. 7. Social Networking is Important <ul><li>Be an Authority Among Your Network </li></ul>
    8. 8. Remember that ALL networking is Social <ul><li>People like to do business with people whom they like . Social media is really just technology catching up and making networking easier. </li></ul>
    9. 9. <ul><li>Recent Headlines : </li></ul><ul><li>Social media has overtaken Porn as the #1 web activity </li></ul><ul><li>Number of Social Networking Users More Than Doubles Year-Over-Year </li></ul><ul><li>Social Networking More Popular Than Email </li></ul><ul><li>Facebook accounts for 20% of all time spent on the web </li></ul><ul><li>Social Media and the Web Helped Avatar Make $1 Billion </li></ul>Look Beneath the Tip of the Iceberg
    10. 10. Social Networking – T3 / Prospecting <ul><li>Ok, I Get It - Social Media is Important. So Where Do I Start? </li></ul>
    11. 11. First - determine your Objectives Second - consider available resources (will change over time) Third - Engage! Warning - Avoid Paralysis thru Analysis
    12. 12. Social Networking – T3 / Relationships <ul><li>September 2010 </li></ul><ul><li>Start With These for Professional Use </li></ul><ul><li>LinkedIn UVP : Who do you know that I can benefit by knowing </li></ul><ul><li>Facebook UVP : What do they care about and how can I quickly develop a strategic partnership and maintain it over time </li></ul><ul><li>Twitter UVP : How can I get my messaging to them anytime / anywhere because Time Kills Deals </li></ul><ul><li>Foursquare UVP : Where are they and why </li></ul><ul><li>YouTube UVP : When can I message differently </li></ul>
    13. 13. <ul><li>Build Social Collateral </li></ul><ul><li>Organically </li></ul><ul><li>Benefits of building an Organic presence: </li></ul><ul><li>Makes you a member of the community and not just an opportunist or a raider </li></ul><ul><li>Establish identity , establish reputation , establish trust </li></ul><ul><li>Deposits before withdrawals (Covey) </li></ul><ul><li>Establishes you as a subject matter expert </li></ul><ul><li>Helps keep you top of mind with your professional network </li></ul><ul><li>Opportunity to spread your messaging geometrically </li></ul><ul><li>Tell 2 friends, and so on, and so on, and so on... </li></ul>
    14. 14. <ul><li>Tricks / Strategies for Success </li></ul><ul><li>Your Profile Summary as your online elevator speech </li></ul><ul><li>Distribute an Update every day ( HootSuite ) </li></ul><ul><li>Check Partners’ LinkedIn, Facebook and Twitter profiles before calls and meetings </li></ul><ul><li>Use LinkedIn “Edit Details” feature to keep important information easily accessible </li></ul><ul><li>Follow / Join / “Fan” Companies of strategic partners </li></ul><ul><li>Follow / Join and Contribute to LinkedIn and Facebook professional Groups (goal – minimum of five) </li></ul>
    15. 15. <ul><li>Tricks / Strategies for Success </li></ul><ul><li>Keep your fingers on the pulse ( TweetDeck ) </li></ul><ul><li>Download and use the LinkedIn, Facebook and Twitter Mobile Applications </li></ul><ul><li>Use your Smartphone as an interactive part of your in-person networking </li></ul><ul><li>Remember that Social Media postings live forever ! </li></ul><ul><ul><li>One-to-One (Email, Personal Messages, Chat) </li></ul></ul><ul><ul><li>One-to-Many (Blogs, Articles, etc) </li></ul></ul><ul><ul><li>Many-to-Many (Forums, Groups, Pages) </li></ul></ul><ul><ul><li>Few-to-Few (Follow Me, Fan, Like) </li></ul></ul>
    16. 16. <ul><li>Four Action Stories </li></ul><ul><li>LinkedIn - Google Mashup </li></ul><ul><li>Facebook - Gene Waddy / Diversant </li></ul><ul><li>Twitter - Ellen Degeneres, Captain Sully </li></ul><ul><li>YouTube - 10%, School House Rock </li></ul>
    17. 17. <ul><li>Memories…. </li></ul><ul><li>Friendster </li></ul><ul><li>MySpace (busy rearranging the deck chairs on the Titanic) </li></ul><ul><li>SecondLife </li></ul><ul><li>Above all dominated 2 years ago. </li></ul><ul><li>Prepare for whatever will dominate two years from now </li></ul>
    18. 18. <ul><li>If You Only Remember One Thing…. </li></ul><ul><li>You cannot make withdrawals without first making deposits </li></ul>
    19. 19. <ul><li>If You Only Remember </li></ul><ul><li>One More Thing…. </li></ul><ul><li>When in Rome, do as the Romans do </li></ul>
    20. 20. <ul><li>And Now It’s Your Turn…. </li></ul><ul><li>Questions </li></ul><ul><li>Concerns </li></ul><ul><li>Interesting Anecdotes </li></ul>
    21. 21. <ul><li>About the Presenter </li></ul><ul><li>Loren King Shields </li></ul><ul><li>Connect with Me </li></ul><ul><li>linkedin.com/in/lorenkingshields </li></ul><ul><li>facebook.com/lorenkingshields </li></ul><ul><li>twitter.com/lorenkingshield (no s) </li></ul><ul><li>foursquare.com/user/lorenkingshield (no s) </li></ul>

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