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Loren Gray's HSMAI ROC 2016 Presentation

Titled, "These Are The Good Old Days" we explore the major changes that happened in 2016 that will fundamentally change how Revenue Managment for the Hospitality Industry will change.

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@Loren Gray
Welcome To The
‘Good Old Days’
2
Loren Gray
HSMAI Americas Board Member
HSMAI Digital Marketing Council Member
HSMAI Revenue Management Board Liaison
Top 25 2013
@Loren Gray
For Fun
• Open your iPhone’s “Settings” menu, select
“Privacy”, then “Location Services”, then scroll all
the way down to “System Services”.
• In System Services scroll all the way down to the
bottom, press “Frequent Locations” and look at the
“History” section. Click on one of the area names
to see where you’ve been.
3
@Loren Gray
Four statements
• Websites will be a thing of the past
• The Search Box will go away
• “A.I.” will control your marketing
• Video will be your only voice
4
@Loren Gray
Dynamic Websites
5
@Loren Gray
Bots and API’s
• Bots bots and bots---- what’s a bot?
• Google / Apple --- unlocked!
• Amazon – from 16 to 1000
• Microsoft – first in millions of cars
6
@Loren Gray

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Loren Gray's HSMAI ROC 2016 Presentation

  • 2. Welcome To The ‘Good Old Days’ 2 Loren Gray HSMAI Americas Board Member HSMAI Digital Marketing Council Member HSMAI Revenue Management Board Liaison Top 25 2013 @Loren Gray
  • 3. For Fun • Open your iPhone’s “Settings” menu, select “Privacy”, then “Location Services”, then scroll all the way down to “System Services”. • In System Services scroll all the way down to the bottom, press “Frequent Locations” and look at the “History” section. Click on one of the area names to see where you’ve been. 3 @Loren Gray
  • 4. Four statements • Websites will be a thing of the past • The Search Box will go away • “A.I.” will control your marketing • Video will be your only voice 4 @Loren Gray
  • 6. Bots and API’s • Bots bots and bots---- what’s a bot? • Google / Apple --- unlocked! • Amazon – from 16 to 1000 • Microsoft – first in millions of cars 6 @Loren Gray
  • 8. For Now We Have… 8 https://youtu.be/CcxiVTTzgEU @Loren Gray
  • 9. Next We’ll Have VIV 9 @Loren Gray
  • 10. Talking to Inanimate Objects • “Google Assistant” – Google Now • “Alexa” – Amazon Echo • “Siri” – OS10 now on Mac • “Cortana”– First in Auto’s 10 @Loren Gray
  • 11. The Locations That Count 11 @Loren Gray Where’s Brand.com?
  • 12. MetaSearch • Chevrons • Hotel Finder • “3 Pack” • Price parity and reviews matrix • Google Local “Knowledge Graph” 12 @Loren Gray
  • 14. This is What’s Happening 14 @Loren Gray Right NowRight Now Right Now
  • 15. Video • VR – Virtual Reality • AR – Augmented Reality • 360 – Flat Screen view • Live – ummm yeah 15 @Loren Gray
  • 16. The ’Live’ World Today 16 @Loren Gray
  • 17. Presentation and all links used and referred to… 17 @Loren Gray https://www.HospitalityDigitalMarketing.com/ROC2016
  • 18. Thank You 18 @Loren Gray Loren Gray Founder / CEO Hospitality Digital Marketing Loren @LorenGray.com @LorenGray Https://www.HospitalityDigitalMarketing.com

Editor's Notes

  1. To access Frequent Locations, open your iPhone’s “Settings” menu, select “Privacy”, then “Location Services”, then scroll all the way down to “System Services”. In System Services scroll all the way down to the bottom, press “Frequent Locations” and look at the “History” section. Click on one of the area names to see where you’ve been.
  2. Magneto video Gboard – Past 90 days Google I/o 2016 Facebook F8
  3. The opening of ‘Bots’ — Google / Apple / Amazon / Microsoft — why is this important? it allows developers to now use the voice commands of Google now / Siri / Alexa / Cortana  — googles new assistant / SIRI coming to your computer / Echo / and the internet of things coming to you home and cars….
  4. Start at 2:10
  5. Gboard --
  6. Start at 1:30
  7. 100 million hours of video are being loaded onto Facebook everyday, 600 million for YouTube 3/4 of all video views are mobile over a billion active users a day on Facebook  Cisco says 75% of all mobile traffic will be video by 2020 20 minutes a day on Facebook  face boo.com/livemap screen shot
  8. 100 million hours of video are being loaded onto Facebook everyday, 600 million for YouTube 3/4 of all video views are mobile over a billion active users a day on Facebook  Cisco says 75% of all mobile traffic will be video by 2020 20 minutes a day on Facebook  face boo.com/livemap screen shot