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Strategic Market Intelligence

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Euromonitor\'s internationally renowned business intelligence tool.

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Strategic Market Intelligence

  1. 1. 1 PASSPORT YOUR GATEWAY TO GLOBAL STRATEGIC INTELLIGENCE LORETA LINGYTE MARCH 14, 2011© Euromonitor International
  2. 2. 2© Euromonitor International
  3. 3. 3EUROMONITOR INTERNATIONALMAKING SENSE OF GLOBAL MARKETSPASSPORTSUPPORTING YOUR DECISION MAKINGINDUSTRIES, COUNTRIES, CONSUMERSA COMPLETE INTELLIGENCE SERVICEOUR RESEARCH APPROACHDEPTH, CONSISTENCY, INSIGHTQ&A AND DEMONSTRATION© Euromonitor International
  4. 4. PASSPORTEUROMONITOR INTERNATIONAL 4 A trusted business intelligence source Helping clients make informed decisions Consumer-focused: industries, countries, consumers Subscription services and custom research 800 analysts in 80 countries Regional research hubs and industry specialist client support teams© Euromonitor International
  5. 5. PASSPORTOVERVIEW OF PASSPORT 5What is it? What is it for? What’s in it? Gateway to global strategy  A complete picture of the  Statistics, reports, comment intelligence commercial environment  4,000 products and services Common information  Monitor your markets, related  115 million data points architecture for your entire industries, operating conditions,  17,000 full text reports: global, organisation consumer trends regional, country, company Industry-standard data and  More efficient information use analysis© Euromonitor International
  6. 6. PASSPORTSUPPORTING YOUR DECISION MAKING 6 Corporate strategy planning Product and brand management Consumer insights Competition strategies Channel and customer management Supplier relations© Euromonitor International
  7. 7. PASSPORTINDUSTRIES 7MARKET PERFORMANCE TRENDS AND DRIVERSObserve Apply Consumer markets  Review market trends Service markets  Update competitor and M&A strategy B2B supply  Inform channel analysis Industrial markets  Identify growth opportunities© Euromonitor International
  8. 8. PASSPORTCOUNTRIES 8FACTORS INFLUENCING YOUR BUSINESS ENVIRONMENTObserve Apply Economic indicators  Anticipate the macro outlook Energy and environment  Track specific underlying drivers Population trends  Monitor changing demographics Production and trade  Explore global business patterns© Euromonitor International
  9. 9. PASSPORTCONSUMERS 9CONSUMER ATTITUDES, OPINIONS AND BEHAVIOURObserve Apply Household profiles  Profile your customers Income distribution  Understand cultural differences Lifestyle analysis  Define new consumer segments Social trends  Spot emerging trends© Euromonitor International
  10. 10. PASSPORTOUR RESEARCH APPROACH 10 Comparable definitions and coverage Consistent methodology Multiple sourcing for accuracy, for all countries perspective and insight In-depth research in eachRigorous data validation country: published data,and cross country checks opinion, analysis Benefits from close Concurrent international client relationships level research© Euromonitor International
  11. 11. PASSPORTCONCLUSION: WHY PASSPORT? 11Company Research Delivery Leader in our field  Investment in quality research  Quality delivery systems Recognised, trusted brand  Truly global infrastructure  Hands-on client support Strong, credible source  Complete, detailed insights  Strong return on your research investment© Euromonitor International
  12. 12. 12 THANK YOU FOR LISTENING loreta.lingyte@euromonitor.com© Euromonitor International

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