Social Media For Business Part 3 LinkedIn

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Learn how to best make use of LinkedIn for your business in this professional social networking site.

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Social Media For Business Part 3 LinkedIn

  1. 1. By Elizabeth Sugar Boese succeedInEveryWay.com March 2012(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 1
  2. 2.  Elizabeth Sugar Boese  liz@succeedInEveryWay.com  http://www.succeedInEveryWay.com  Twitter: succeedNLP YouTube: seminarsOnSuccess  Also find me on: FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace  Entrepreneur: 4 businesses  Computer Science instructor: 9 years  Business Consultant: 6 years  Current websites: 8  World traveler – explored over 60 countries (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 2
  3. 3.  Professional network Business resume  Show your expertise  Client-initiated testimonials  Customers find you through trusted connections Business connections  Find employees  Find colleagues  Find business recommendation through trusted connections  Knowledge sharing  Answer questions, become an expert People trust other peoples’ recommendations “Free” (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 4
  4. 4. All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees. Over 60 million users Professional network Business recruiting tool Trusted connections and recommendations Get new connections through introductions (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 6
  5. 5. Latest tweet Jobs Educa tionWeb-sites Resume Twitter (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 7
  6. 6.  Connect professionally Import blogs Show tweets Recommendations Presentations Resume Groups (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 8
  7. 7. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 10
  8. 8.  Complete your profile  100% complete  A complete profile will increase your visibility and help you get found by employers, recruiters, and prospects. Upload a profile photo  Photos generate more trust on the internet Get recommended  Friends, colleagues, clients  Adds credibility (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 11
  9. 9. Click on the “Edit”s Change name in URL e.g. “sugar” (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 12
  10. 10. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 13
  11. 11. Select “Other” to allow custom title(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 14
  12. 12.  Add contacts you know  Work  Friends Click on arrow to  School get a list  Past jobs of things to search  Clients for. Recommendations offered based on your employers, schools, clubs, etc. in your profile Get even more recommendations (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 15
  13. 13.  Answer people’s questions http://www.linkedin.com/answers?trk=tab_answers Become an expert Browse through categories (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 16
  14. 14. From“Settings” Or “Edit” on profile Click on Allow (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 18
  15. 15. Add your slideshowsAdd yourblog feed (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 20
  16. 16. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 21
  17. 17. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 22
  18. 18. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 23
  19. 19.  Look for Part 4 in this series on Social Networking for businesses Articles  “How to use LinkedIn for Business” http://www.hubspot.com/Portals/53/docs/linkedin.for.bus iness.pdf  “How to get started with LinkedIn” http://www.bnet.com/2403-13070_23-219860.html  “What is LinkedIn” http://learn.linkedin.com/what-is-linkedin/ (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 25
  20. 20.  Contact: Liz Boese  liz@succeedInEveryWay.com  http://www.succeedInEveryWay.com  Twitter: succeedNLP YouTube: seminarsOnSuccess  Also find me on: FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace Available  Seminars  Workshops  One-on-one instruction  Initial setup on social media sites  Ongoing content on social media sites (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 3/2/2012 27

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