What is a Niche?
It is best described as offering a service to
select clientele in an area that you specialize in.
Focusing on your strengths, skills and
experience will help you choose a niche.
Most Virtual Assistants don’t initially focus on a
specific niche when they first start their Business.
It is common to see a VA become a generalist until
she can determine where her expertise will lead
As a generalist we focus more on the services that
are most requested.
sometimes we end up at a destination we
never planned for.
Example of change:
You may start your business offering
administrative services and general office
duties only to find...
Your expertise lies elsewhere....
You may prefer writing business plans or marketing.
What are some niches?
VA for Speakers
Assistant to a Coach
Social Media Specialist
And the list goes on........
How to pick a niche.
Evaluate your skills.
What industry are you familiar with?
What is your educational background?
What particular role do you enjoy in your
Do you prefer marketing, accounting, assisting
others or being a team leader?
Do you have contacts in your chosen industry?
What level is your experience?
Do you need upgrading or any training?
What is your passion?
What five things are you the absolute “best” at?
What type of tasks do you love doing?
Look at what you don’t enjoy or what is
currently not working or making you any
Maybe it’s time to eliminate those negative
aspects of your business.
Look at what other Virtual Assistants are doing
in their business.
Who are their clients?
What type of work do they do?
Can you do it a bit differently?
Put your own unique spin on
others are already doing.
Who is your ideal client?
What type of client would you like to work
Female, male, coaches, realtors, lawyers,
young old, new business owners, established
Now think of what services
they might need!
Can you help them?
By understanding what a niche is, knowing
your skills, experience, passion and your
preferred client will help you focus on
whether you wish to focus your Virtual
Assistant Business on a Niche Market.
You may also choose to become a generalist –
doing all kinds of tasks for a variety of clients.
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