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Report Details: The quantitative research for this report was conducted via an online survey from April 4 - May 26, 2017. Surveys were conducted among manufacturers who use and are familiar with downstream data (n=55).
Objective: To understand how companies are using specific types of downstream data and how it shapes business outcomes.
Highlight: There is untapped opportunity in the use of point of sale data -- it will differentiate leaders from laggards by improving on-shelf availability and lowering the levels of inventory write-offs. The barriers lie with change management issues involved with process redesign.