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Creating Customer Value End-to-End via Supply Chain Innovation


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Presentation given at the 2016 Supply Chain Insights Global Summit - 7-9 SEP 2016 at The Phoenician in Scottsdale, AZ

Creating Customer Value End-to-End via Supply Chain Innovation
• Edwin Wenink – Programme Director, Royal FloraHolland

New business models require the rethinking of traditional processes for transportation and sourcing. Royal FloraHolland a cooperative flower exchange sources flowers globally and runs one of the world’s largest auctions to deliver flowers globally. In this presentation, Edwin tackles the problem of redefining transportation to support a global process of handling a time-sensitive cold chain product. While flowers started in Holland with bike delivery, Edwin and his team have redefined the flower supply chain for the Royal FloraHolland auction to work seamlessly across ocean containers, 3PLs and value-added service operators in the supply chain.

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