Facebookのススメ

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Facebookの企業利用を検討している国内企業向けに作成しました。ファンページ作成の意義と手順を説明しています。【岡村直人作成】

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Facebookのススメ

  1. 1. Facebook [okamura@looops.net] TEL:03-6438-0311 FAX:03-6438-0920
  2. 2. • • Social Media • Facebook • 1. 2. 3. 4. 5. 6.
  3. 3. PC 400 300 200 100 0 10 30 10 30 40 60 40 60
  4. 4. 2 6,000,000 300 ※1 10 19
  5. 5. • • • •
  6. 6. Social Media
  7. 7. ※18 • ➡ ➡ Creators Collectors 29 42 ➡ ➡ Collectors Japanese Social Media Technographics Revealed
  8. 8. 2 2010 2009 Social Networks Online Games E-mail Portals Instant Messaging Videos/Movies Search Software Manufactures Multi-Category Entertainment Classifieds/Auctions 0 7.5 15 22.5 30 source :The Nielsen Company 2009 43%
  9. 9. Facebook
  10. 10. BP
  11. 11. Twitter 10 100 Mixi 20 UU/M Facebook 30 10
  12. 12. Facebook 1. 2. 3.
  13. 13. SNS • • • Mixi • GREE • ※ mixi
  14. 14. • Facebook • • • Facebook
  15. 15. • • •
  16. 16. Facebook
  17. 17. • ROI 6% • 84 • 68 26% • 68 • 57 • 68% 43 King Fish Media
  18. 18. • → • → • → • → • → • →
  19. 19. 3
  20. 20. SNS Facebook CEO : Mark Zuckerberg
  21. 21. • UV •
  22. 22. • SNS • •
  23. 23. 1. 2. 3. 4. 5. 6.
  24. 24. .
  25. 25. .
  26. 26. . • •
  27. 27. . • • .
  28. 28. . • • . • •
  29. 29. . • • . • • .
  30. 30. • • • Facebook • • • • • •
  31. 31. • • KPI •
  32. 32. .
  33. 33. http://www.facebook.com/pages/create.php
  34. 34. ficial Of • • Facebook • • Facebook
  35. 35. osed Cl • • •
  36. 36. • • • • FB • HootSuit •
  37. 37. .
  38. 38. On-Page Promotion V.S. Off-Page Promotion
  39. 39. ON
  40. 40. ON OFF
  41. 41. On-Page Promotion V.S. Off-Page Promotion ON OFF
  42. 42. On-Page Promotion
  43. 43. URL http://facebook.com/username
  44. 44. Sosial Search Optimization • Google Bing • • • (Static FBML) •
  45. 45. Facebook Ads
  46. 46. → ↑
  47. 47. • •
  48. 48. Google V.S. Facebook Google AdWords Facebook Ad • • • • • • • • • • • • Google Facebook
  49. 49. Social Media Social WEB Media Cost per Clicks Cost per fan Revenue per click Revenue per fan CTR CVR cross-channel distribution WOMMA
  50. 50. • • • SEM SMM • 2 (WOMMA)
  51. 51. Tips • • CTR 1 • Facebook • Facebook •
  52. 52. Off-Page Promotion
  53. 53. 1.Off−Page 2.On-Page 3.
  54. 54. Social Plugins
  55. 55. • • Twitter TV Youtube • •
  56. 56. .
  57. 57. / ( ) • / • / ( ) ( ) •
  58. 58. • • Facebook • • •
  59. 59. • • • • •
  60. 60. .
  61. 61. Static FBML
  62. 62. tabfusion Flicker, Blog, Twitter
  63. 63. TabSite Facebook Pages ASP CMS
  64. 64. • • Facebook Bit.ly •
  65. 65. • •
  66. 66. .
  67. 67. • : ( ) • :
  68. 68. • : • :
  69. 69. • : Facebook (Facebook ) • :
  70. 70. • : ( ) Facebook • :
  71. 71. Wildfire
  72. 72. Wildfire • • • • • • •
  73. 73. Wildfire Twitter!!
  74. 74. • • •
  75. 75. @okamuranaoto okamura@looops.net
  76. 76. • Web • In the looop http://blogs.itmedia.co.jp/saito/ • Famecount http://www.famecount.com/ • Facebackers http://www.facebakers.com/ • SlideShare • Facebook Marketing(Jason Cormier) http://www.slideshare.net/jcormier/facebook-marketing-4629751 • Facebook for Business BIN2010(Chad Richards) http://www.slideshare.net/chadrichards/facebook-for-business-bin2010-5034461 • Facebook Marketing Webinar: Best Practices on the World's Most Powerful Social Network(Word of Mouth Marketing Association) http://www.slideshare.net/WOMMAssociation/room214-fb-webinar-deck? src=related_normal&rel=5034461 • Image • MorgueFile http://www.morguefile.com/ • Dreamstime http://www.dreamstime.com/free-photos

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