Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Building Your Business With Google January 2011

557 views

Published on

SBC Speaking

Published in: Business, Technology, Design
  • Be the first to comment

  • Be the first to like this

Building Your Business With Google January 2011

  1. 1. Building Your Business With Google Instructor: Noah Boswell of Look To The Right Internet Marketing & Martin Brossman of Coaching Support The Goals for this class are… 1) Educate you on the topic! 2) Build your CONFIDENCE! 3) Inspire you to take ACTION! Begin writing down what you want from the class. You will be asked when the class begins .
  2. 2. Success Time Line Had Current Broken Website Started Advertising on AdWords First Order and Calls in First Week First $10,000 Week First $10,000 Day First $40,000 Day New Website 4 months 8 Months 9 Months
  3. 3. www.SlideShare.net/LookToTheRight
  4. 4. How you see a website http://www.sbcspeakers.com/ The computer where Where your web code is: Has a unique IP # 198.105.232.4 . Starts with index.html D omain N ame S ystem (or S ervice or S erver ), an Internet service that translates domain names into IP addresses. Web code is send from the hosting site to be interpreted by your web browser.
  5. 5. Website vs. HTML Web page / blog The HTML code
  6. 6. Key items to consider before creating or paying for a website <ul><li> ❑ 1 When would you like to launch your new site? If you're working to a strict time frame, or have been given a mandatory launch date please list it here. </li></ul><ul><li>❑ 2 What are the reasons for creating a new site or updating your current one? </li></ul><ul><li>❑ 3 What are the aims and objectives of the site? </li></ul><ul><li>❑ 4 How will you measure if the site meets your aims and objectives? </li></ul><ul><li>❑ 5 What is the target audience for the site? </li></ul><ul><li>❑ 6 What are some of your peers´ sites? Please include URL´s </li></ul><ul><li>❑ 7 What sites do you like the look and feel of and would like your site to reflect? </li></ul><ul><li>❑ 8 How many sections would you estimate the site to have? </li></ul><ul><li>❑ 9 What functionality would you like to have included in the site? E.g. Contact form, Forums, Search, Event Calendars, etc. </li></ul><ul><li>❑ 10 If you would like to sell products and or services on your site how many individual items would there be ( Rough estimate)? </li></ul><ul><li>❑ 11 Describe in as few sentences or words as possible the feelings you wish your site to evoke, and the brand values you want to convey. (Feelings might include: warm, friendly, traditional sample brand values might include, caring, honesty, humor, professionalism, intelligence, sophistication, trustfulness, childlike, simple)? </li></ul><ul><li>❑ 12 Are you looking to update your site content yourself? </li></ul><ul><li>❑ 13 What are your budget considerations for this project? </li></ul><ul><li>❑ 14 Any other information that you feel will help this project? </li></ul><ul><li>Web Development Questionnaire from www.impdesigns.com ( info@impdesigns.com | 919.790.9800 | 5440-113 Atlantic Springs Road, Raleigh, NC 27616 -  2008 Impressive Designs) </li></ul>
  7. 7. Ways to get a web site <ul><li>Hire a web developer ~500.00 to $5000.00 </li></ul><ul><li>Design and create it yourself from scratch – Several years of learning code </li></ul><ul><li>Use a HTML generator program (dreamweaver) </li></ul><ul><li>Create a temple built site ~$40 / month. </li></ul><ul><li>Free temple site with ads - geocities.yahoo.com </li></ul>
  8. 8. BLOG vs. Regular Website…Do you know the difference? Both have to have a Domain Name, URL, WWW…… www.LookToTheRight.com www.SponsorAnExotic.com
  9. 9. www.GoDaddy.com
  10. 10. Make your web page / site Search Engine Optimized (SEO) <ul><li>Two to three keywords </li></ul><ul><li>Synonyms can help </li></ul><ul><li>What words do your customers use to look for you? </li></ul><ul><li>Narrow keywords of a Niche is often better. </li></ul><ul><li>make your site keyword-rich </li></ul><ul><li>Easy for visitors! Getting info or buying </li></ul>
  11. 11. Google Keyword Tool SPYFU.com WordTracker.com KeywordSpy.com
  12. 12. How much interest exists for your product? http://www.google.com/trends
  13. 17. Marketing Your Web Site: The Two Sides of Google Sponsored = Paid
  14. 18. www.AdWords.com
  15. 22. Web Designer (Broad Match) “Web Designer” (Phrase Match) [Web Designer] (Exact Match) -Free (Negative Match)
  16. 23. Confirm, Continue to Sign Up, Pay $5
  17. 24. http://www.google.com/analytics
  18. 25. http://www.google.com/analytics
  19. 28. Local Searches, Results with Map and Locations of Business
  20. 32. New! VERY NEW!
  21. 36. Other CSE’s (Comparison Shopping Engines) Shop.com Shopping.com Shopzilla.com Buy.com Nextag.com Overstock.com
  22. 37. www.PayPal.com
  23. 48. Get to know other Bloggers – Ask them what they are doing ?
  24. 51. ezinearticles.com
  25. 55. What are Hyperlinks ? <ul><li>Text or objects on a website or blog, that when you click on, will go to another location. </li></ul><ul><li>To add a Hyperlink you select the text or object. </li></ul><ul><ul><li>Then select the Hyperlink button or right click and select add a hyperlink. </li></ul></ul><ul><ul><li>Last you add full address where you want to go. E.g. http://www.inquireonline.info </li></ul></ul><ul><ul><li>And it will look like the text above when you are done. </li></ul></ul><ul><ul><li>Example: offer Social Media consulting … </li></ul></ul>
  26. 56. OpenSiteExplorer.org
  27. 60. Lets Go Live To Review Google Products Keywords Twitter Blogging My Favorate Resources Seobook.com MattCutts.com/blog
  28. 65. Thank You for Coming! Now… - Review what you wanted - Class Evaluation - Fill out our form
  29. 66.   Web resources:   www.GoDaddy.com – Low price web site and hosting. www.PayPal.com – Way to receive and send money safer than a credit card over the Internet. www.cj.com – “ Online advertising channels of affiliate marketing and managed search.” www.AdSense.com – “Money from relevant ads on your website.” www.WorldWideBrands.com – on-line wholesalers www.Camtasia.com – Video Screen Recorder www.LuLu.com – Print on demand for text, video or audio with store front. www.gotomeeting.com – on-line meeting and GoToWebinar – web training . www.everythingoutlet.com – Source for FrontPage and DreamWeaver. www.VeryAffordableWebsites.com – Easy way to build your own website. http://smallbusiness.yahoo.com - Yahoo own temple drive website. www.homestead.com - Another build your own website from templates. geocities.yahoo.com – Free website with ads www.linkytown.com – Free with limitations, pay for features www.turnkeywebsiteinfo. com - $499 website. www. prostores.com – Resource for having a web store. www.MakingMoneyOnlineWhileYouSleep.com – other resources referred to in this class. www.AdWords.com – To advertise your website with Google. www.FastPitchNetworking.com/promo & www.Linkedin.com – Two Business Networking website. www.StumbleUpon.com – To find websites in a unique way and more. www.blogger.com & www.wordpress.com – Two free blogging sites. www.squarespace.com - works well with Mac – Low cost blog & web template oriented www.feedburner.com – advanced / free for promoting your blog. www.mybloglog.com – A place to network with other bloggers. www.spyfu.com - Find out how much money your competition spend on web marketing. www.zoomrank.com / /www.keywordspy.com - Keyword search tools www.google.com/analytics - advanced / free tracking of your website activity. http://www.google.com/alerts - keep track of when text shows up on the web (use “”) www.craigslist.org - free place to buy / sell items and services. eBay.com – online auction     Contact the instructor at: Martin Brossman Martin@CoachingSupport.com (919) 847-4757 My coaching web site: www.CoachingSupport.com My podcast: www.Inquireonline.info Noah Boswell www.LookToTheRight com 1-844-826-8620   Other courses offered at the community college: sbcspeakers.com www.SlideShare.net/LookToTheRight Examples: createbusinessgrowth.com – Example of a blog inquireonline.info – Example of a podcast FindingOurFire.com – Example of books and audio from Lulu.com
  30. 67. Website check list from the training of: Noah Boswell & Martin Brossman www.SBCSpeaker.com <ul><li>❑ 1 When would you like to launch your new site? If you're working to a strict time frame, or have been given a mandatory launch date please list it here. </li></ul><ul><li>❑ 2 What are the reasons for creating a new site or updating your current one? </li></ul><ul><li>❑ 3 What are the aims and objectives of the site? </li></ul><ul><li>❑ 4 How will you measure if the site meets your aims and objectives? </li></ul><ul><li>❑ 5 What is the target audience for the site? </li></ul><ul><li>❑ 6 What are some of your peers´ sites? Please include URL´s </li></ul><ul><li>❑ 7 What sites do you like the look and feel of and would like your site to reflect? </li></ul><ul><li>❑ 8 How many sections would you estimate the site to have? </li></ul><ul><li>❑ 9 What functionality would you like to have included in the site? E.g. Contact form, Forums, Search, Event Calendars, etc. </li></ul><ul><li>❑ 10 If you would like to sell products and or services on your site how many individual items would there be ( Rough estimate)? </li></ul><ul><li>❑ 11 Describe in as few sentences or words as possible the feelings you wish your site to evoke, and the brand values you want to convey. (Feelings might include: warm, friendly, traditional sample brand values might include, caring, honesty, humor, professionalism, intelligence, sophistication, trustfulness, childlike, simple)? </li></ul><ul><li>❑ 12 Are you looking to update your site content yourself? </li></ul><ul><li>❑ 13 What are your budget considerations for this project? </li></ul><ul><li>❑ 14 Any other information that you feel will help this project? </li></ul><ul><li>Web Development Questionnaire from www.impdesigns.com ( info@impdesigns.com | 919.790.9800 | 5440-113 Atlantic Springs Road, Raleigh, NC 27616 -  2008 Impressive Designs) </li></ul>

×