Consumers’ E-pinionOctober 14, 2011
About the SurveyEpinion survey was designed with an aim to provide our clients a fresh update about ourconsumers outlook, ...
Some findings                3
Talking abouttechnology, whatbrands are popular?What brand areaspirational?                      4
94%                17%                                    87%                2%                            84%   3%       ...
If having a chance to meetsomeone famous, whowould the Vietnamese liketo meet?                             6
Most like to meet person      4                                4                                 4                        ...
If havingUS$3,000, what do youthink Vietnamese woulddo?                         8
With additional US$3,000, I would…                               Put in saving account                                    ...
What is the suitable age toget married forVietnamese female?And male?                              10
Suitable Age for Getting Married                                                                            AGE           ...
What will theVietnamese do for the coming Christmas?                        12
2011 Christmas Plan          Hold party at home with family and                                                           ...
What do Vietnamese thinkabout Vietnam’s economicoutlook?                           14
View on current economy           Very                    Somewhat                                                        ...
What is the impact ofnegative economicoutlook?                        16
Watch out for behavior shift as a results of negative outlook    DINING IN RATHER THAN                   SPEND LESS ON    ...
More about the survey      The following information are also available…          Automotive brands awareness, ownership a...
Some feedback from ourrespondents
Rating   Comment                                                                                    Date         các nhãn ...
Rating   Comment                                                                                   Date         Hy vọng tô...
EPINION COPENHAGEN   EPINION AARHUS       EPINION SAIGONRYESGADE 3F          SØNDERGADE 1A        11TH FLOOR, DINH LE BUIL...
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Epinion consumers-survey-oct14,2011

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Epinion consumers-survey-oct14,2011

  1. 1. Consumers’ E-pinionOctober 14, 2011
  2. 2. About the SurveyEpinion survey was designed with an aim to provide our clients a fresh update about ourconsumers outlook, values and lifestyleThe survey was launched on Oct 12th 2011 utilizing our existing online panel• Respondents were randomly selected from our ongoing recruited online panel (invitation was sent out together with individual link for survey participation, one respondent only receives one invitation to participate)• Strict quality control system to ensure each respondent can only participate once• Winner is awarded to only ONE randomly selected respondent to avoid cheating and bias from experienced respondents• Sample achieved: n=1,586 completed within 24 hours• Average length of the survey: 10 minutes 13 secondsFor more information please contact:Tran Lien Phuong – Research DirectorM: [+84] 0903 919 340 E: Tran.Lien.Phuong@epinion.vn
  3. 3. Some findings 3
  4. 4. Talking abouttechnology, whatbrands are popular?What brand areaspirational? 4
  5. 5. 94% 17% 87% 2% 84% 3% 91% 14% 87% 6% 82% 1% 90% 41% 91% 7% 86% 2%Q: Talking about technology, what brands are you aware of? [multiple answers], base: total respondents, n=1,586Q: and what brand do you like the most? [single answer], base: total respondents, n=1,586 5Breakdown by different demo target groups also available upon request.
  6. 6. If having a chance to meetsomeone famous, whowould the Vietnamese liketo meet? 6
  7. 7. Most like to meet person 4 4 4 5 6 Don’t Want To meet any 5 6 6 8 15Q: if having a chance to meet someone famous, local or foreigner, who would you like to meet the most? [single answer], base: total respondents, n=1,586 7Breakdown by different demo target groups also available upon request
  8. 8. If havingUS$3,000, what do youthink Vietnamese woulddo? 8
  9. 9. With additional US$3,000, I would… Put in saving account 41 Purchase house/property (with other sources) 17 Traveling 26 Invest on something 44 Purchase motorbike 20 Pay tuition fee 36 Purchase household appliances 19 Renovate/build house 11 Purchase car (with other sources) 4Q: If you have an additional US$3000 (~60mil VND), what would you do? [multiple answers], base: : total respondents, n=1,586 9Breakdown by different demo target groups also available upon request
  10. 10. What is the suitable age toget married forVietnamese female?And male? 10
  11. 11. Suitable Age for Getting Married AGE 1% 18 - 21 1% 5% 22 - 25 12% 50% 26 - 29 63% 44% Over 30 25%Q: what age is suitable to get married for male? And female? [single answer], base: total respondents, n=1,586 11Breakdown by different demo target groups also available upon request
  12. 12. What will theVietnamese do for the coming Christmas? 12
  13. 13. 2011 Christmas Plan Hold party at home with family and 28 relatives Participate in company events 24 Cruising around the city 44 Hold party at home with friends 31 Have no plans 9 Travel with friends 24Q: What are you planning to do for this coming 2011 Christmas? [multiple answers], base: total respondents, n=1,586Breakdown by different demo target groups also available upon request
  14. 14. What do Vietnamese thinkabout Vietnam’s economicoutlook? 14
  15. 15. View on current economy Very Somewhat Somewhat Very Not sure Negative Negative Positive Positive 6 42 30 22 1Q: Which of the following best describes your view on Vietnam’s current economy? 1-5 scale with 1=very negative and 5=very positive [singleanswer], base: total respondents, n=1,586 15Breakdown by different demo target groups also available upon request
  16. 16. What is the impact ofnegative economicoutlook? 16
  17. 17. Watch out for behavior shift as a results of negative outlook DINING IN RATHER THAN SPEND LESS ON ONLY BUY PRODUCTS WITH CONSIDER LESS EXPENSIVE EATING OUT ENTERTAINMENT PROMOTIONS OR DISCOUNT HOME CARE PRODUCTS TO SWITCH TO 59 74 45 26 MINIMIZE TRAVELLING FAR SWITCH TO PUBLIC RECONSIDER PURCHASING CONSIDER LESS EXPENSIVE DISTANCE UNLESS REALLY TRANSPORTATIONS OR A NEW LAPTOP OR MOBILE PERSONAL CARE NECESSARY SHARE BIKE WITH PHONE PRODUCTS TO SWITCH TO COLLEAGUE 47 20 55 26Q: Which of the following describe your behavior as an impact of current economy? [multiple answers], base: total respondents, n=1,586 17Breakdown by target specific also available upon request. (break down by gender, age, etc)
  18. 18. More about the survey The following information are also available… Automotive brands awareness, ownership and preference Banking and financial services usage & activities Leisure activities – what are Vietnamese doing on the weekend/free time? Economic Outlook – current and future view Favorite mags/newspapers/site Online Behavior  Online activities  Online community, page  Which online topics would engage your customers?  The impact of viral marketing – what online community do when seeing something interests them?  What are the online community reaction towards advertising, news?  Surfing behavior – what time, how much time spent online?Please contact us if you are interested in the above information. 18
  19. 19. Some feedback from ourrespondents
  20. 20. Rating Comment Date các nhãn hiệu khảo sát về oto hay đồng hồ quá sa sỉ với người việt nam. khó lòng có 10.11.2011 mấy ai sở hữu. câu cuối không phù hợp,món ăn mỗi miền đều có cái ngon riêng vì thế 14:46 1 nên có câu cả ba miền cho nhanh gặp ngươi nổi tiếng thì nhiều người mong muốn gặp các chính trị gia nhà kinh doanh nhà từ thiện hơn là các ca sĩ người mẫu chân dài nhưng óc ngắn bang khao sat mang tinh thuc te, phu hop voi nguoi Viet Nam, co thu nhap tu thap den 10.13.2011 cao. Nhung nhan hieu khao sat phai that gan gui voi moi tang lop trong cong dong. 16:45 1 Một số câu hỏi hỏi về nhãn hiệu mình thích như Gucci, LV... hoặc Sỹ Hoàng... Tại sao chỉ 10.13.2011 toàn những nhãn hiệu của cá nhà thiết kế gần như quá nổi tiếng mà hầu như những 7:24 người tiêu dùng thuộc trung lưu trở lên mới có thể mua được? Trong khi có những 2 nhãn hàng của Việt Nam như Ha gattini (giá tương đối ổn đối với sinh viên)... Tôi nghĩ nên cải thiện lại và có thêm lựa chọn cho khách hàng. Cảm ơn.
  21. 21. Rating Comment Date Hy vọng tôi trúng thưởng ... hjhj Khảo sát rất hay và thực tế ! 10.11.2011 4 16:33 mình nghỉ khảo sát như vậy là rất ổn rồi, nếu như quá nhiều thì sẽ gây nhàm chán, giao 10.11.2011 5 diện và tốc độ load trang đều rất tốt, chúc website của các bạn ngày càng thành công 16:52 Tôi rất hài lòng với bảng khảo sát này, nó có những câu hỏi dễ chịu, dễ lựa chọn so hơn 10.12.2011 cho tôi. Tôi từng tham gia hoạt động khảo sát ở *…+ và tôi thấy các bạn làm bảng khảo 19:11 5 sát tốt hơn bên *….+ về nội dung, và cách trang trí đơn giản nhưng ấn tượng. Hy vọng các bạn phát huy sở trường. Chúc các bạn thành công!
  22. 22. EPINION COPENHAGEN EPINION AARHUS EPINION SAIGONRYESGADE 3F SØNDERGADE 1A 11TH FLOOR, DINH LE BUILDING2200 COPENHAGEN 8000 AARHUS C 1 DINH LE STREET, DISTRICT 4,DENMARK DENMARK HCMC, VIETNAMT: +45 70 23 14 23 T: +45 87 30 95 00 T: +84 8 38 26 89 89E: TYA@EPINION.DK E: TV@EPINION.DK E: OFFICE@EPINION.VNW: WWW.EPINION.DK W: WWW.EPINION.DK W: WWW.EPINION.VN 22

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