How the Internet Has Changed Sales in 2011

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Do you wish you had more sales? Do you feel as though you're getting your money's worth out of Internet marketing? Are you using technology effectively to help you learn about your customers?
This session will cover a lot of ground in sales and customer acquisition, you'll leave with a brain-full of new tactics and tools.
Schipul's business development director Aaron Long will discuss how he has grown over the last decade using (and sometimes NOT using) the Web to make record sales happen.
The online tools you need to succeed - from CRM systems and beyond
Creating inbound requests on the Web - mastering Pay-Per-Click to drive sales
Tips for connecting in a real and genuine way with prospects and current clients
What hasn't changed - the traditions and stand-bys worth holding onto and growing

Published in: Technology, Business, Sports
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How the Internet Has Changed Sales in 2011

  1. 1. The Aaron/Stockdale Paradoxhttp://www.flickr.com/photos/tonythemisfit/2860050075/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  2. 2. James Stockdale<br />Stay firm in your belief that you will prevail in the end;<br />Confront the brutal facts around you.<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  3. 3. Economy<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  4. 4. Should We be Worried?<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  5. 5. We Didn’t See It Cominghttp://www.facebook.com/#!/photo.php?fbid=67082396894&set=t.659498581&theater<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  6. 6. 2009 – 2010 (three quarters): 80%2010 – 2011 (three quarters): 43%2011 is 2.6 x 2009<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  7. 7. Hard Knockshttp://www.flickr.com/photos/drachmann/327122302/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  8. 8. Lessonshttp://www.flickr.com/photos/aboyandhisbike/3735800356/in/photostream/<br />Visualization<br />Motivation<br />Innovation<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  9. 9. Guess Workhttp://www.flickr.com/photos/foxtongue/2657434642/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  10. 10. Most Leads Come From the Web<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  11. 11. Most Dollars Come From the Referrals (House List)<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  12. 12. Same Over Timehttp://www.flickr.com/photos/dukeofuddebo/5606580203/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  13. 13. Why?<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  14. 14. http://www.flickr.com/photos/pneumatic_transport/3522525936/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  15. 15. Real Content<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  16. 16. The Best in The World?<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  17. 17. Prospect’s Experience?<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  18. 18. Inbound Requests<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  19. 19. Creating Interest<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  20. 20. What About Marketing Automation?<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  21. 21. Motivationhttp://www.flickr.com/photos/suslik/6138755686/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  22. 22. Recognitionhttp://www.flickr.com/photos/teeves/4167464186/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  23. 23. Structure and Visionhttp://www.flickr.com/photos/jayneandd/4450623309/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  24. 24. Managing Expectationshttp://www.flickr.com/photos/kenjonbro/5826607098/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  25. 25. Introspectionhttp://www.flickr.com/photos/luisar/3544701879/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  26. 26. Hard Workhttp://www.flickr.com/photos/trevor-dennis/2520284728/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  27. 27. Believe You Can Do Anythinghttp://www.flickr.com/photos/luisar/3544701879/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  28. 28. “Best Friggin Thing I Have Seen In Years”http://www.sfbig.org/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  29. 29. Advocateshttp://www.flickr.com/photos/31155079@N06/4413987121/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  30. 30. Reading Tea Leaveshttp://www.flickr.com/photos/wallyg/3162598529/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  31. 31. Failurehttp://www.flickr.com/photos/jaxsilver/4766356883/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  32. 32. Symbiosishttp://www.flickr.com/photos/wallyg/3162598529/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  33. 33. Lessonshttp://www.flickr.com/photos/bizzyb0t/2755430320/<br />Visualization<br />Motivation<br />Innovation<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />

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