Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Analytics and Design - Art Institute Guest Lecture

1,690 views

Published on

Discussion of how analytics can modify your web design practices. A perspective from a web marketing agency presented to students.

Published in: Business
  • Be the first to comment

Analytics and Design - Art Institute Guest Lecture

  1. 1. Using Analytics toUnderstand DesignAnd Tracking Coffee Pots in Austrailia
  2. 2. Annual Traffic has a Pattern
  3. 3. Increase in Mobile Traffic
  4. 4. Don’t Hide Your Best Content
  5. 5. Discuss Client Improvements
  6. 6. Paying Your Way Can Be Expensivehttp://www.wordstream.com/articles/most-expensive-keywords
  7. 7. Design with Purposehttp://www.formstack.com/the-anatomy-of-a-perfect-landing-page
  8. 8. Know What People Want
  9. 9. Let’s Talk About DesignWhat Is Good Website Design?
  10. 10. So Glad Design Circa 2000 is Dead
  11. 11. 1. Social2. Material3. IdeologicalThree Motivations of People
  12. 12. Social
  13. 13. MaterialNADR.org
  14. 14. IdeologicalChimpHaven.org
  15. 15. Goals

×