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Evaluation question 1 - Jemima Chamberlin

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Evaluation question 1 - Jemima Chamberlin

  1. 1. Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products? Jemima Chamberlin
  2. 2. This still from our music video shows Alex leaning on a wall. This uses the media convention of an urban location for a music video. For example, this wall has graffiti on it which is a stereotypical feature in an urban location. This was important to include in our video because we wanted to make a clear distinction between the two locations of urban/forest, to mark the differences in their individual journeys.
  3. 3. This still of our music video shows Hannah walking away and the shot being from ground level, with an immediate focus on the leaves. This develops the convention of orange/sunset tones featured in the forest location of music videos. This is because in this shot, like many in our video, the setting is the focus. This also shows the journey Hannah is on in noticing the beauty in her surroundings.
  4. 4. In this still from our music video we challenge the convention a music video from the singer/songwriter genre. Music videos these days tend to be focused on the narrative, the video will include either a focus entirely on the artist, or of two random individuals. In our video we chose to show the ‘artist’ which is portrayed by Michael as well as Hannah and Alex’s journey. This was important as we wanted the overall message of the video to show that heartbreak is something not only the artist writing the song has been through, but it is also something widespread that has to be dealt with.
  5. 5. This still from our music video shows the sun shining across the sky. This uses the convention of music videos from our genre of singer/songwriter, especially in a more forest location because the sun tends to be the natural lighting of the video. This was important for us to include in our shots of the forest location because it shows that we have taken in to account what sets the mood and tone for the video, in this case, the sun – which accentuates the uplifting mood of the song.
  6. 6. This still from our music video shows four of the people that we filmed for our chorus. This develops the convention of the song being applicable to many. This was important for us to include in our video because it shows the shared journey and understood meaning of the song across a wider audience than just our two main characters. This is developing the convention because these extra people may not usually be shown.
  7. 7. This still from our music video shows Hannah jumping across some tree stumps in the forest. We used a less opaque layer of her doing the same thing slightly behind time above it, this used the media convention of music videos of having effects. This effect was particularly important in showing her leaving her old self and struggles behind as she moved on through her journey.
  8. 8. This still shows the end of a panning shot of Michael singing. This shot was used at this point as he’s singing the last few, more reflective, lines of the song. “I’ll always remember you the same..” is being sung as it pans around him. Even as the camera moves Michael continues to look at the same place, this is using the media convention of a pan shot and emphasising his reflective mood as he thinks over his past relationship.
  9. 9. This still shot from our music video shows Hannah leaving the forest and entering the urban location. It also shows Alex about to reach her. This is a significant use of location because it shows her at the end of her journey, embarking on to new things. Whereas Alex has always been in the urban setting and has not moved on from the past. This develops the media convention of locations in a music video as it adds more meaning to the reason for choosing certain locations, and why they come together.
  10. 10. This still from our music video shows Michael (the singer) walking through the forest location passing a sign that has ‘Ben’s woodland walk’ this is significant as the track is by Ben Howard. This uses the media convention of involving the artist in the music video, this is especially important in the singer/songwriter genre. In a similar way to product placement in media products, including the artist’s name or something recognisably about them reminds the audience of what/who they’re listening to.
  11. 11. This still shows Hannah wearing a denim jacket, an earth-toned scarf, etc. This is an important use of the media convention of mise-en-scene in a music video. The costume here is in keeping with her surroundings and is also representative of the genre. The genre typically has more nature shots, and those in the video wear flowing clothes, and denim jackets are often seen on Ben Howard. This is important because it will attract the target audience who would also dress similarly.
  12. 12. This is our digipak. The convention of a media product shown here is the symbolic image of the guitars being on the front cover of the digipak. This will also be used on the magazine advert as it will immediately attract the target audience because it’s a recognisable stereotype of Ben Howard as an artist. This uses the media convention of a ‘signature instrument’ for a singer/songwriter artist.
  13. 13. This is our magazine advert. The convention developed here is the signature instrument being a central focus which will draw the target audience in straight away, it also links to the digipak and has the same colour scheme for both the guitar and forest image. The font size for Ben Howard’s name is the largest on the advert which will make it easy to see for those viewing the advert and potentially buying the album.

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