Campaigns and communications
Communications Manager

Brand Values

Bold
Open
Trusted
Clear
Thinking about brand and
communicating with internal
        audiences
The result for O2 is…
Through a consistent




                  …a consistent, persuasive, high value brand.
Internal Communications
•   Newsletters and magazines
•   Intranet
•   Conference and video calls
•   E-communications
•  ...
Big Campaigns
Campaign launches
Campaigns and Communications
          Manager
Communicating to audience
        groups
Senior Content Creative
Developing brand identities
and consistent campaigns
Logo
Curve
Storytelling
How we talk
Photography
Colour
Typeface
Case study

Relational Security
Now let’s put a campaign
        together
Look at the brief
What is it asking you to do?

What are the key things you need to deliver?

How much money do you have?
...
Put your team together
What roles are needed on this job?

Who is going to do what in your team?

Who will look after the ...
What’s your big idea

Brainstorm some ideas on how you could
tackle this project.

Come up as many as you can. Decide
who ...
It’s all in the detail
How many days will this job take do to?

What materials will you need and how
much will they cost?
...
Pitch your idea
    Explain your idea to the rest of the group.

    Make sure you cover all the categories in the
    ass...
Let’s look back at what you’ve done
Thank you for listening…

 Any more questions?
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
Presentation For Long Road Sixth Form
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Presentation For Long Road Sixth Form

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Presentation For Long Road Sixth Form

  1. 1. Campaigns and communications
  2. 2. Communications Manager Brand Values Bold Open Trusted Clear
  3. 3. Thinking about brand and communicating with internal audiences
  4. 4. The result for O2 is… Through a consistent …a consistent, persuasive, high value brand.
  5. 5. Internal Communications • Newsletters and magazines • Intranet • Conference and video calls • E-communications • Conferences • Training
  6. 6. Big Campaigns
  7. 7. Campaign launches
  8. 8. Campaigns and Communications Manager
  9. 9. Communicating to audience groups
  10. 10. Senior Content Creative
  11. 11. Developing brand identities and consistent campaigns
  12. 12. Logo Curve Storytelling How we talk Photography Colour Typeface
  13. 13. Case study Relational Security
  14. 14. Now let’s put a campaign together
  15. 15. Look at the brief What is it asking you to do? What are the key things you need to deliver? How much money do you have? How much time do you have?
  16. 16. Put your team together What roles are needed on this job? Who is going to do what in your team? Who will look after the client? Who will do the creative work? Who will take care of the money?
  17. 17. What’s your big idea Brainstorm some ideas on how you could tackle this project. Come up as many as you can. Decide who will explain them to the rest of the group and plan how you are going to tell the story of how your idea answers the brief.
  18. 18. It’s all in the detail How many days will this job take do to? What materials will you need and how much will they cost? Add this all up, does it fit the budget you’ve been given?
  19. 19. Pitch your idea Explain your idea to the rest of the group. Make sure you cover all the categories in the assessment form. Tell us… • What your idea is • Why you think this will work • Who is going to do what in your team • Why you are value for money • The timetable you’ve put together
  20. 20. Let’s look back at what you’ve done
  21. 21. Thank you for listening… Any more questions?

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