Vietnam Online Advertising 2012 seminar presentation, by Minh Nguyen, LAVA Digital

1. Opportunity for display ad
network in Vietnam
Minh Nguyen
Co-Founder LAVA Ad Network

2. What?

3. Online Advertising Segments
Source: Smaato 2010

4. Source: Smaato 2010

5. Middleman?

6. Yes, but it’s MORE than that…
• TECHNOLOGY
• DIGITAL USERS’ INSIGHTS
BRING ADDED VALUE TO DISPLAY ADS FOR
ADVERTISERS & PUBLISHERS

7. How?

8. Data-mining
and analytics

9. Display Ad Ecosystem: Evolution
Source: Adscentral.com

10. Source: Adscentral.com

13. A Look at
US?

14. US Market: Ad Network Growth
2003: 06 mạng quảng cáo (trong danh sách top-50 Ad Focus – comScore)
tiếp cận 31% người dùng trực tuyến của Mỹ;
2008: con số này là 26 mạng, với mức tiếp cận trung bình 59%.

16. VIETNAM CONTEXT

17. International Players
Web and Mobile
6+

18. Local Players
Web and Mobile
16+

19. MORE QUANTITY
LESS QUALITY !!!

20. Current
• Visual Exposure Driven
• Viewers being bothered
• Similar offers
• Price competition
• Almost no targeting options

21. Coming Soon?
• In-depth targeting options
– Socio-demographic
– Behavioral
– Re-targeting
• Differentiated products supported with
more sophisticated technology on data-
mining and analytics
• New members in the ad ecosystem: SSP,
DSP, etc

22. CONSOLIDATED
GROWTH MARKET
WITH IN-DEPTH
OFFERS

23. Thank You
minhnguyen@lavadigital.vn
longnguyen@lavadigital.vn