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do agency executives view content asa valuable marketing strategy?
do agency executives know whatcontent marketing is?
do agencies have documentedcontent marketing processes togenerate qualified leads?
which content marketing strategiesdo agencies use most?
The most popular content strategies amongagencies are:• 55% use micro-blogs• 52% send email blasts• 38% publish guest post...
why aren’t marketers using contentfor agency business development?
contactsupport@lonelybrand.comlonelybrand.com/blog   lonelybrand on facebook   @lonelybrand   lonelybrand on linkedin
How Agencies Drove Digital Lead Generation in 2011
How Agencies Drove Digital Lead Generation in 2011
How Agencies Drove Digital Lead Generation in 2011
How Agencies Drove Digital Lead Generation in 2011
How Agencies Drove Digital Lead Generation in 2011
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How Agencies Drove Digital Lead Generation in 2011

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At lonelybrand we’re busy planning for 2012, and that means reviewing how advertising, marketing and PR agencies are using content strategies for their own business development.

We surveyed over 300 top agency executives to uncover awareness, strategies and barriers for content marketing within the marketing industry.

Published in: Business, News & Politics
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How Agencies Drove Digital Lead Generation in 2011

  1. 1. do agency executives view content asa valuable marketing strategy?
  2. 2. do agency executives know whatcontent marketing is?
  3. 3. do agencies have documentedcontent marketing processes togenerate qualified leads?
  4. 4. which content marketing strategiesdo agencies use most?
  5. 5. The most popular content strategies amongagencies are:• 55% use micro-blogs• 52% send email blasts• 38% publish guest posts on someone else’s blogFor more on top tactics, see our blog post.
  6. 6. why aren’t marketers using contentfor agency business development?
  7. 7. contactsupport@lonelybrand.comlonelybrand.com/blog lonelybrand on facebook @lonelybrand lonelybrand on linkedin

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