Choice Architecture in Behavioral Economics

6,207 views

Published on

Presentation for the behavioral psychology economics Thaler’s and Sunsteins’ book: Nudge

Choice Architecture in Behavioral Economics

Published in: Business

Choice Architecture in Behavioral Economics

  1. 1. Oh dear! I am going to need help choosing!
  2. 2. Henri Cartier-Bresson: Albert Camus, Paris, 1947
  3. 3. How do we respond to them?Henri Cartier-Bresson: Albert Camus, Paris, 1947
  4. 4. Richard Thaler
  5. 5. in·con·gru·ent adj ˌin-/kən-ˈgrü-ən(t)s/a : not harmonious : incompatibleb : not conforming : disagreeingc : inconsistent within itself
  6. 6. RED YELLOW BLUE GREEN BLACK PINK ORANGE BROWN GRAY PURPLEGREEN RED BLACK BLUE YELLOWPURPLE GRAY PINK ORANGE BROWN
  7. 7. REDRED
  8. 8. REDRED
  9. 9. Photo credit: Martians demand "IFIC" Beech-Nut Gum, 1958 and Alfred E. Neuman
  10. 10. Photo credit: Martians demand "IFIC" Beech-Nut Gum, 1958 and Alfred E. Neuman
  11. 11. Donald Normans The Design of Everyday Things.
  12. 12. Choice architecture
  13. 13. A well designed system is as forgiving as possiblePhoto Credit: Franz Clement. Wikipedia.de
  14. 14. R ecordE valuateC ompareA lternativeP rices
  15. 15. Structure complex choices
  16. 16. Incentives
  17. 17. http://aspiringeconomist.com/index.php/2009/01/25/libertarian-paternalism/http://www.slideshare.net/miloskravcik/how-can-behavioral-and-cognitive-psychology-inform-design-of-learning-experienceshttp://www.freakonomics.com/2008/04/15/from-push-to-nudge-a-qa-with-the-authors-of-the-latter/#more-2493http://www.popcenter.org/library/reading/PDFs/ReasoningCriminal/04_feeney.pdfhttp://www.jnd.org/GoodDesign.html

×