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How effective is the combination of your main product and ancillary texts?
How effective is the combination of
your main product and ancillary
Throughout the process of creating my main product
and ancillary texts, I ensured that a high level of
continuity was visible to create a professional product
that emulated the features of a not only the horror
genre but a real media product. Although I wanted to
link the trailer and ancillary texts, I also felt that it was
essential to make each distinctive from each other and
other media products in the same category.
The main link between my main product and ancillary texts is the focus on the
main character ‘Carmen’. This is evident in all the products, specifically the
ancillary texts, which feature close up images of the character to introduce
her to the public as their purpose is to advertise the film. Doing this for both
texts meant that the focus on the character was strengthened and
exaggerated. A similar close up was used within my trailer to, again, continue
this link. Although I used similar images, I edited them in different ways while
still encompassing the same colours to demonstrate the link. Both images
portray the character as dead; the poster using the white eyes and the
magazine using the cracked and bruised skin.
The typography for the title of the film ‘Carmen’ appears in
different fonts and sizes when featured in each different product.
Rather than keep the font constant throughout, I felt that I
needed to adapt each font to the product in which it features. I
felt that the typography for the magazine suited a block type
font due to what I had seen featured in real media products.
However, for the poster I wanted to get across the horror genre
and for this I felt a handwritten, scribbled font would be most
appropriate. To keep each text somewhat similar, the dark red
colour was kept the same, also with a black background. This
creates enigma and promotes the genre as red and black are
typical to horror. The typgoraphy, however, was always kept at a
large font to promote the film.