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OpenCage Data and sustainable business models for open data

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A talk presented by Ed Freyfogle 25th Sept 2014 at the APIconUK conference in London. The talk introduces the OpenCage geocoder and describes our considerations in developing a sustainable and scalable business model around open data.

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OpenCage Data and sustainable business models for open data

  1. 1. A meta-geocoding API Ed Freyfogle - @freyfogle APIconUK - 25 Sept. 2014 http://opencagedata.com @opencagedata
  2. 2. Problem
  3. 3. Where are we?
  4. 4. (c) OpenStreetMap contributors
  5. 5. 51.5007703,-0.1164174
  6. 6. London!
  7. 7. London! Lambeth!
  8. 8. London! Lambeth! Waterloo!
  9. 9. London! York Road SE1 7UT Lambeth! Zone 1 United Kingdom Waterloo! England Westminster Bridge Rd
  10. 10. placename long/lat
  11. 11. placename long/lat forward
  12. 12. placename long/lat forward reverse
  13. 13. Yes!
  14. 14. Yes! but … T&Cs expensive at volume
  15. 15. OpenStreetMap
  16. 16. Yes!
  17. 17. Yes! but … not for high volume use variable coverage
  18. 18. Yes!
  19. 19. Yes! and … one API, many geocoders free as in freedom annotations
  20. 20. You Geonames and more
  21. 21. Open data use with any map you like cache as long as you like fix it get creative
  22. 22. Annotations timezones OS gridrefs geohash what3words more coming, suggestions welcome
  23. 23. Start geocoding: opencagedata.com
  24. 24. Free as in freedom
  25. 25. What does it cost?
  26. 26. Bigger question
  27. 27. Can we build a sustainable, scalable product business around an open data API?
  28. 28. not scalable
  29. 29. What is the differentiator?
  30. 30. The Moat
  31. 31. Competition
  32. 32. Competition is any way that consumers address the problem.
  33. 33. Direct and indirect competition
  34. 34. Direct - other API providers (closed and open)
  35. 35. Indirect - build it themselves
  36. 36. Indirect - do nothing
  37. 37. But how exactly?
  38. 38. Direct Product Price Placement Promotion
  39. 39. Indirect Education Awareness Reduce trial barrier
  40. 40. Product
  41. 41. - add to the open data - curating the open data
  42. 42. Annotations timezones OS gridrefs geohash what3words more coming, suggestions welcome
  43. 43. "timezone" : { "name" : "Europe/London", "now_in_dst" : 1, "offset_sec" : 3600, "offset_string" : 100, "short_name" : "BST" } Very common use case
  44. 44. Go niche
  45. 45. "OSGB" : { "easting" : 530711.341, "gridref" : "TQ 307 797", "northing" : 179728.745 }, Viewed globally, the UK is niche
  46. 46. Not niche to them
  47. 47. Keep it simple
  48. 48. Can we get their help?
  49. 49. Our goal: 1 + 1 > 2
  50. 50. Value through curation / editing
  51. 51. You Geonames and more
  52. 52. Too much of a good thing
  53. 53. spendnetwork.com
  54. 54. Where?
  55. 55. Berlin
  56. 56. NOT “Berlin, Berlin”
  57. 57. Our goal: 1 - 1 > 0
  58. 58. Partners/Allies?
  59. 59. Enemy of my enemy is my friend
  60. 60. The enemy is business as usual
  61. 61. what3words
  62. 62. epic.limit.diary
  63. 63. Pricing?
  64. 64. Consider many models
  65. 65. usage cost traditional model
  66. 66. The enemy is business as usual
  67. 67. pinboard.in “The fee is based on the formula (number of users * $0.001), so the earlier you join, the less you pay.”
  68. 68. Final points:
  69. 69. Start geocoding: opencagedata.com
  70. 70. See you at #geomob 4 Nov. geomobldn.org
  71. 71. theodi.org
  72. 72. http://opencagedata.com @opencagedata Thanks! Questions? Ed Freyfogle - @freyfogle APIconUK - 25 Sept. 2014

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