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A meta-geocoding API 
Ed Freyfogle - @freyfogle 
APIconUK - 25 Sept. 2014 
http://opencagedata.com 
@opencagedata
Problem
Where are we?
(c) OpenStreetMap contributors
51.5007703,-0.1164174
London!
London! 
Lambeth!
London! 
Lambeth! 
Waterloo!
London! 
York Road 
SE1 7UT 
Lambeth! 
Zone 1 
United Kingdom 
Waterloo! England 
Westminster Bridge Rd
placename long/lat
placename long/lat 
forward
placename long/lat 
forward 
reverse
Yes!
Yes! but … 
T&Cs 
expensive at volume
OpenStreetMap
Yes!
Yes! but … 
not for high volume use 
variable coverage
Yes!
Yes! and … 
one API, many geocoders 
free as in freedom 
annotations
You Geonames 
and more
Open data 
use with any map you like 
cache as long as you like 
fix it 
get creative
Annotations 
timezones 
OS gridrefs 
geohash 
what3words 
more coming, suggestions welcome
Start geocoding: 
opencagedata.com
Free as in freedom
What does it cost?
Bigger question
Can we build a sustainable, 
scalable product business around 
an open data API?
not scalable
What is the 
differentiator?
The Moat
Competition
Competition is any 
way that consumers 
address the problem.
Direct and indirect 
competition
Direct - other API 
providers (closed and 
open)
Indirect - build it 
themselves
Indirect - do nothing
But how exactly?
Direct 
Product 
Price 
Placement 
Promotion
Indirect 
Education 
Awareness 
Reduce trial barrier
Product
- add to the open data 
- curating the open data
Annotations 
timezones 
OS gridrefs 
geohash 
what3words 
more coming, suggestions welcome
"timezone" : { 
"name" : "Europe/London", 
"now_in_dst" : 1, 
"offset_sec" : 3600, 
"offset_string" : 100, 
"short_name" :...
Go niche
"OSGB" : { 
"easting" : 530711.341, 
"gridref" : "TQ 307 797", 
"northing" : 179728.745 
}, 
Viewed globally, the UK is ni...
Not niche to them
Keep it simple
Can we get their help?
Our goal: 
1 + 1 > 2
Value through curation / editing
You Geonames 
and more
Too much of a good thing
spendnetwork.com
Where?
Berlin
NOT “Berlin, Berlin”
Our goal: 
1 - 1 > 0
Partners/Allies?
Enemy of my enemy is my friend
The enemy is business as usual
what3words
epic.limit.diary
Pricing?
Consider many models
usage 
cost 
traditional model
The enemy is business as usual
pinboard.in 
“The fee is based on the formula (number of users * 
$0.001), so the earlier you join, the less you pay.”
Final points:
Start geocoding: 
opencagedata.com
See you at #geomob 
4 Nov. 
geomobldn.org
theodi.org
http://opencagedata.com 
@opencagedata 
Thanks! 
Questions? 
Ed Freyfogle - @freyfogle 
APIconUK - 25 Sept. 2014
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
OpenCage Data and sustainable business models for open data
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OpenCage Data and sustainable business models for open data  Slide 1 OpenCage Data and sustainable business models for open data  Slide 2 OpenCage Data and sustainable business models for open data  Slide 3 OpenCage Data and sustainable business models for open data  Slide 4 OpenCage Data and sustainable business models for open data  Slide 5 OpenCage Data and sustainable business models for open data  Slide 6 OpenCage Data and sustainable business models for open data  Slide 7 OpenCage Data and sustainable business models for open data  Slide 8 OpenCage Data and sustainable business models for open data  Slide 9 OpenCage Data and sustainable business models for open data  Slide 10 OpenCage Data and sustainable business models for open data  Slide 11 OpenCage Data and sustainable business models for open data  Slide 12 OpenCage Data and sustainable business models for open data  Slide 13 OpenCage Data and sustainable business models for open data  Slide 14 OpenCage Data and sustainable business models for open data  Slide 15 OpenCage Data and sustainable business models for open data  Slide 16 OpenCage Data and sustainable business models for open data  Slide 17 OpenCage Data and sustainable business models for open data  Slide 18 OpenCage Data and sustainable business models for open data  Slide 19 OpenCage Data and sustainable business models for open data  Slide 20 OpenCage Data and sustainable business models for open data  Slide 21 OpenCage Data and sustainable business models for open data  Slide 22 OpenCage Data and sustainable business models for open data  Slide 23 OpenCage Data and sustainable business models for open data  Slide 24 OpenCage Data and sustainable business models for open data  Slide 25 OpenCage Data and sustainable business models for open data  Slide 26 OpenCage Data and sustainable business models for open data  Slide 27 OpenCage Data and sustainable business models for open data  Slide 28 OpenCage Data and sustainable business models for open data  Slide 29 OpenCage Data and sustainable business models for open data  Slide 30 OpenCage Data and sustainable business models for open data  Slide 31 OpenCage Data and sustainable business models for open data  Slide 32 OpenCage Data and sustainable business models for open data  Slide 33 OpenCage Data and sustainable business models for open data  Slide 34 OpenCage Data and sustainable business models for open data  Slide 35 OpenCage Data and sustainable business models for open data  Slide 36 OpenCage Data and sustainable business models for open data  Slide 37 OpenCage Data and sustainable business models for open data  Slide 38 OpenCage Data and sustainable business models for open data  Slide 39 OpenCage Data and sustainable business models for open data  Slide 40 OpenCage Data and sustainable business models for open data  Slide 41 OpenCage Data and sustainable business models for open data  Slide 42 OpenCage Data and sustainable business models for open data  Slide 43 OpenCage Data and sustainable business models for open data  Slide 44 OpenCage Data and sustainable business models for open data  Slide 45 OpenCage Data and sustainable business models for open data  Slide 46 OpenCage Data and sustainable business models for open data  Slide 47 OpenCage Data and sustainable business models for open data  Slide 48 OpenCage Data and sustainable business models for open data  Slide 49 OpenCage Data and sustainable business models for open data  Slide 50 OpenCage Data and sustainable business models for open data  Slide 51 OpenCage Data and sustainable business models for open data  Slide 52 OpenCage Data and sustainable business models for open data  Slide 53 OpenCage Data and sustainable business models for open data  Slide 54 OpenCage Data and sustainable business models for open data  Slide 55 OpenCage Data and sustainable business models for open data  Slide 56 OpenCage Data and sustainable business models for open data  Slide 57 OpenCage Data and sustainable business models for open data  Slide 58 OpenCage Data and sustainable business models for open data  Slide 59 OpenCage Data and sustainable business models for open data  Slide 60 OpenCage Data and sustainable business models for open data  Slide 61 OpenCage Data and sustainable business models for open data  Slide 62 OpenCage Data and sustainable business models for open data  Slide 63 OpenCage Data and sustainable business models for open data  Slide 64 OpenCage Data and sustainable business models for open data  Slide 65 OpenCage Data and sustainable business models for open data  Slide 66 OpenCage Data and sustainable business models for open data  Slide 67 OpenCage Data and sustainable business models for open data  Slide 68 OpenCage Data and sustainable business models for open data  Slide 69 OpenCage Data and sustainable business models for open data  Slide 70 OpenCage Data and sustainable business models for open data  Slide 71 OpenCage Data and sustainable business models for open data  Slide 72 OpenCage Data and sustainable business models for open data  Slide 73 OpenCage Data and sustainable business models for open data  Slide 74 OpenCage Data and sustainable business models for open data  Slide 75 OpenCage Data and sustainable business models for open data  Slide 76 OpenCage Data and sustainable business models for open data  Slide 77 OpenCage Data and sustainable business models for open data  Slide 78 OpenCage Data and sustainable business models for open data  Slide 79 OpenCage Data and sustainable business models for open data  Slide 80 OpenCage Data and sustainable business models for open data  Slide 81 OpenCage Data and sustainable business models for open data  Slide 82 OpenCage Data and sustainable business models for open data  Slide 83 OpenCage Data and sustainable business models for open data  Slide 84 OpenCage Data and sustainable business models for open data  Slide 85 OpenCage Data and sustainable business models for open data 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A talk presented by Ed Freyfogle 25th Sept 2014 at the APIconUK conference in London. The talk introduces the OpenCage geocoder and describes our considerations in developing a sustainable and scalable business model around open data.

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OpenCage Data and sustainable business models for open data

  1. 1. A meta-geocoding API Ed Freyfogle - @freyfogle APIconUK - 25 Sept. 2014 http://opencagedata.com @opencagedata
  2. 2. Problem
  3. 3. Where are we?
  4. 4. (c) OpenStreetMap contributors
  5. 5. 51.5007703,-0.1164174
  6. 6. London!
  7. 7. London! Lambeth!
  8. 8. London! Lambeth! Waterloo!
  9. 9. London! York Road SE1 7UT Lambeth! Zone 1 United Kingdom Waterloo! England Westminster Bridge Rd
  10. 10. placename long/lat
  11. 11. placename long/lat forward
  12. 12. placename long/lat forward reverse
  13. 13. Yes!
  14. 14. Yes! but … T&Cs expensive at volume
  15. 15. OpenStreetMap
  16. 16. Yes!
  17. 17. Yes! but … not for high volume use variable coverage
  18. 18. Yes!
  19. 19. Yes! and … one API, many geocoders free as in freedom annotations
  20. 20. You Geonames and more
  21. 21. Open data use with any map you like cache as long as you like fix it get creative
  22. 22. Annotations timezones OS gridrefs geohash what3words more coming, suggestions welcome
  23. 23. Start geocoding: opencagedata.com
  24. 24. Free as in freedom
  25. 25. What does it cost?
  26. 26. Bigger question
  27. 27. Can we build a sustainable, scalable product business around an open data API?
  28. 28. not scalable
  29. 29. What is the differentiator?
  30. 30. The Moat
  31. 31. Competition
  32. 32. Competition is any way that consumers address the problem.
  33. 33. Direct and indirect competition
  34. 34. Direct - other API providers (closed and open)
  35. 35. Indirect - build it themselves
  36. 36. Indirect - do nothing
  37. 37. But how exactly?
  38. 38. Direct Product Price Placement Promotion
  39. 39. Indirect Education Awareness Reduce trial barrier
  40. 40. Product
  41. 41. - add to the open data - curating the open data
  42. 42. Annotations timezones OS gridrefs geohash what3words more coming, suggestions welcome
  43. 43. "timezone" : { "name" : "Europe/London", "now_in_dst" : 1, "offset_sec" : 3600, "offset_string" : 100, "short_name" : "BST" } Very common use case
  44. 44. Go niche
  45. 45. "OSGB" : { "easting" : 530711.341, "gridref" : "TQ 307 797", "northing" : 179728.745 }, Viewed globally, the UK is niche
  46. 46. Not niche to them
  47. 47. Keep it simple
  48. 48. Can we get their help?
  49. 49. Our goal: 1 + 1 > 2
  50. 50. Value through curation / editing
  51. 51. You Geonames and more
  52. 52. Too much of a good thing
  53. 53. spendnetwork.com
  54. 54. Where?
  55. 55. Berlin
  56. 56. NOT “Berlin, Berlin”
  57. 57. Our goal: 1 - 1 > 0
  58. 58. Partners/Allies?
  59. 59. Enemy of my enemy is my friend
  60. 60. The enemy is business as usual
  61. 61. what3words
  62. 62. epic.limit.diary
  63. 63. Pricing?
  64. 64. Consider many models
  65. 65. usage cost traditional model
  66. 66. The enemy is business as usual
  67. 67. pinboard.in “The fee is based on the formula (number of users * $0.001), so the earlier you join, the less you pay.”
  68. 68. Final points:
  69. 69. Start geocoding: opencagedata.com
  70. 70. See you at #geomob 4 Nov. geomobldn.org
  71. 71. theodi.org
  72. 72. http://opencagedata.com @opencagedata Thanks! Questions? Ed Freyfogle - @freyfogle APIconUK - 25 Sept. 2014

A talk presented by Ed Freyfogle 25th Sept 2014 at the APIconUK conference in London. The talk introduces the OpenCage geocoder and describes our considerations in developing a sustainable and scalable business model around open data.

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